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Article Critique - Essay Example

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Name of Professor Article Critique Introduction Herbert Pimlott, in his article ‘Eternal ephemera’ or the durability of ‘disposable literature’: The power and persistence of print in an electronic world, tries to demonstrate how disposable literature stood the test of time, especially in the face of remarkable technological developments…
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Download file to see previous pages The central attributes of this disposable literature, such as portability, inexpensiveness, simplicity, anonymity, especially its powerful role in the political and commercial spheres, make it indispensable in the contemporary period. In order to clearly explain his thesis, the author structured the discussion in a chronological manner, beginning from the history of disposable literature, particularly as regards the role it played in earlier political and commercial organizations, to the current uses of disposable literature, particularly its attributes that contribute to its eternal existence. Summary It is a common assumption that technological advances will replace traditional practices. Human history has witnessed how technology evolved from simple to complex. One of the most revolutionary technology advances is the digital media. It tremendously expanded the reaches of business, political organizations, nonprofit groups, advocacy campaigns, and so on (Gomez 13). It made possible worldwide communications. The author discusses how the digital revolution, which is significantly affecting traditional print media, has paradoxically strengthened the value of disposable literature to the contemporary period. ...
The author analyzes both the dictionary definitions and the subjective meanings assigned to this form of print communication. What the author discovers is that the definitions are somewhat similar to one another, especially in terms of their uses: to disseminate information in a cheap, but effective manner. Flyers, leaflets, and pamphlets were used by different political organizations to inform the people about their programs, ideologies, and upcoming activities. Because of the inexpensiveness of this form of print communication, different types of organizations were able to reach as many audiences as possible, even without the help of electronic media. The author afterwards talks about the major characteristics of disposable literature that facilitated its durability. He sums up the power of print communication in this way: “Print offers a one-way medium and an individual, solitary experience for the reader, even if a message is intended to exert an effect on a group or a grand scale, as it communicates the message(s) of the individual, group or organization that has produced it” (Pimlott 520). In short, this disposable literature creates an individualized experience, as though it is talking purposefully with the individual sentiments of its readers. He also includes an analysis of the other key attributes of disposable literature, such as “portability, anonymity (and extra-legality), cost, simplicity and accessibility of and speed in production and distribution” (Pimlott 527). Due to the durability of ephemeral print media forms, the author suggests greater focus on disposable literature, particularly with regard to their strength as ...Download file to see next pagesRead More
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