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Research Based Critical Review - Essay Example

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Research Based Critical Review Table of Contents Introduction 3 Overview of the Newspaper- “The Sun” 4 Role of “The Sun” As a Tabloid in the Industry 4 Popularity of “The Sun” Among the Consumers 9 Conclusion 10 References 11 Bibliography 13 Introduction The involvement of mass media in the social as well as political developments, especially the newspapers, has been remarkable since its industrial inception during the 17th century…
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Download file to see previous pages As a commonly known fact, with power, there comes a great amount of responsibilities as well. In case of newspapers, the responsibilities are identified in terms of journalism attitudes and philosophies. Ever since the newspapers have been acting as a key mass media, its prime role can be identified as conveying various political, social, military along with economic facts to its readers. Evident from the historical presence of newspapers behind various revolutions, it becomes apparent that the conveyed facts can easily persuade a mass towards social dilapidation as well as exceptional developments. It thus turns out to be the responsibility of the tabloids to preserve fairness towards the disclosed facts, concentrating on the need of development of the overall humanity rather than signifying the interests of a few (Curran & Seaton, 2009). Based on this ideology, the discussion hereafter will attempt to develop a critical understanding of the role played by “The Sun”, a renowned tabloid in the United Kingdom; taking into consideration the degree of power it possesses to persuade the society. Overview of the Newspaper- “The Sun” The Sun is a daily national newspaper of repute in the United Kingdom. The newspaper tabloid was incepted in the year 1964 that currently covers regional or local news, jobs, sports, business and community events among others. The Sun is owned by an Australian company named News Corporation which is renowned as one of the publicly traded organisations performing its business operations globally (Mondo Code LLC, 2012). The former editor of The Sun, Mr. Sydney Jacobson, considered the newspaper as a radical one in the UK and stated that its ideology predicting that the tabloid would be completely autonomous in functioning as a powerful media channel and will not possess any kind of partiality concerning the political parties or the movements. Furthermore, he also made it distinct that the newspaper would be entirely free in order to employ its own thoughts and activities (BBC, 2005). Since then, The Sun has been playing its role based on the idioms of transparency and impartiality in the British newspaper industry. Role of “The Sun” As a Tabloid in the Industry The concept of tabloids is principally considered as an aggressive tool that executes sensationalism and provides importance to any issue that arouses public interest. The different events that include scandals, crimes, sports, politics and even economic specifications fall under the categorisation of tabloids. The introduction of tabloids in UK was initially traced in the beginning of the 20th century. In addition, Mr. Rupert Murdoch, the Chairman of News Corporation continued the aspect of tabloidization in print media industry of Britain through The Sun. In general, as can be witnessed in the British Newspaper Industry, the idea of tabloidization has been viewed simply as a media transition rather being a composite phenomenon which is driven by the agenda in relation to public welfare and has been like wisely considered by The Sun. Furthermore, it presents dissimilar cultures as well as lifestyles which ...Download file to see next pagesRead More
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