Nobody downloaded yet

Written Analysis - Essay Example

Comments (1) Cite this document
Written Analysis
1.0 Scenario:
Poor radio making has resulted in FBi Radio losing audience members and supporters and the station has delivered negative returns for the last two financial years…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Written Analysis
Read TextPreview

Extract of sample "Written Analysis"

Download file to see previous pages Unless there are some drastic cultural, attitudinal and perhaps structural changes – and soon - the station will go bankrupt 1.1 My stakeholder: Ads and sponsorship team (paid director and assistants) – coordinate sponsors and sign up supporters (which according to the scenario we are losing). 1.2 Goal: To trigger a more intrinsically and extrinsically motivated ads and sponsorship team through direct, open and constant communication between the ads and sponsorship team and the sponsors. 2. 0 Introduction: The paper will talk about the challenges that confront FBi radio station in Sydney and ways in which to deal with them. Inferences from literature will be taken in light of the current situation at FBi and a communication strategy will be proposed for the chosen stake holder. The paper will talk in depth regarding the communication strategy, why it was chosen and how it should be implemented. 2.1 Background : FBi is an independent not-for-profit community radio station. It is located in Sydney, Australia. The station revolves around local alternative music. More than 50% of its music content is Australian and comes from local musicians in Sydney. It was established in 1995 in response to the huge hue and cry mad by the music communities Sydney. They demanded a radio service that would focus only on Sydney’s cultural life. After a lot of struggle, it was granted the license to broadcast across Sydney on 94.5 FM. This was a landmark for the radio station as today it holds the largest community radio license ever granted in the country. It runs at 150KW capacity and its signal stands at par with the most powerful commercial licenses. However numerous challenges have confounded the radio-station. It needs to deal with these challenges effectively and come up with ways to counter them. poor radio programming has led to declining ratings. It has suffered financial losses and this had led to an organizational culture of a sense of entitlement. Unless the stations comes up with ways to revamp the organizational culture and attitude the station will go bankrupt in less than a year. 3.0 Situation Analysis As mentioned before, poor-radio programming is resulting in a lot of losses for FBi. The company has incurred heavy financial losses in the last one year and if this goes on it is going to go bankrupt in the next one year. It will not have enough programs, sponsors and clients to support its existence. It will be difficult to make it sustainable. More-over it will loose all its clients. There are various stake-holders associated with the company. At the helm of the affairs are the internal and external clients of the company. These clients keep the radio running. Unless they are not satisfied, they wont be willing to invest in the company. Why would they invest in an organization which is not going to give them their desired results? They need to know that their investment of time, money and energy in the radio station will stand to benefit them. similarly, sponsors will also feel disillusioned with the company if the situation is not taken care of immediately. The organization is supported by sponsors like Pinnacle, City Jungle, and Fleet Foxes. They need to be assured that their investment is in something worthwhile and it will give them their desired benefits. The stake-holder whose point of view, I will be discussing are the ads and sponsorship team. They are the ones who bring in the money needed to run this organization. They contact and co-ordinate with the sponsors and generate funds for the radio to run. However in the current scenario, FBi radio is loosing out on sponsors. So ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Written Analysis Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Written Analysis Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from
(Written Analysis Essay Example | Topics and Well Written Essays - 1250 Words)
Written Analysis Essay Example | Topics and Well Written Essays - 1250 Words.
“Written Analysis Essay Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
clementinatowne added comment 10 days ago
Student rated this paper as
Great paper! Used it to complete an assignment for a journalism & communication course. It was easy as ABC, for the first time in my life.


A written analysis of the ethical dilemma

...A written analysis of the ethical dilemma Introduction: Ethics and morality are considered as foundations of governing the life of an individual, and on a greater plain, it plays a very crucial part in determining the nature of social or community life. The cosmopolitan and multicultural existence in the modern context has made the course of life so diverse that it has really become tough, both at scholarly and individual level, to determine a proper guideline for what is moral or ethical and what is against such approaches. Reflection of this dilemma is also largely reflected in professional arena, especially in the field of healthcare services. The physicians are often perplexed to reach a particular...
12 Pages(3000 words)Essay

Written Analysis for children's story

... of the World Literature of the Concerned 18 February The Story of Nian The story under consideration is a third person narrative and the narrator happens to be someone standing outside the proper story. The narrator seems intentionally on the side of the villagers mentioned in the story. The narrator happens to narrate the story with an omniscient point of view, which means that the narrator knows everything that needs to be known about the characters, actions and motivations mentioned in the story. 2. The salient plot point in the story is when the old traveler with the white beard comes to the village. It is only when the old traveler enters the narrative that the story digs into action and gets spun in an entirely new... of the World...
1 Pages(250 words)Book Report/Review

Written analysis of Enron

...future disobedience. I would have handled the legal issue in the same manner as the Woodside Energy employers did. This would involve forming a decision based on the provisions of the law and the policies of the company (Viner & Yelin, 2010). Steps that need to be taken by the managers and policy makers to avoid a future repeat of the issue relate to educating the workers on the need for safety in employment, correcting workers for failure, employment training, strict penalizations and use of risk management strategies. References Chadwick v Woodside Energy Limited [2011] FWA 2890. Putman, W. H. (2009). Legal Analysis and Writing (3rd Ed.). New York: Cengage. Viner, S. H. & Yelin, A. B. (2010). Basic legal writing for...
3 Pages(750 words)Essay

Ndividual Written Analysis of the Case Enterprise-Rent-A-Car

...Individual Written Analysis of the Case Enterprise-Rent-A-Car INTRODUCTION The America based car rental industry was established on 20th August 1916 by Josiah Ellis Saunders “Joe”, who was an entrepreneur from Omaha, Nebraska. Initially, he started with one vehicle which was a model of Ford by renting it for ten cents each mile. Later on, Jack Taylor founded the company and named it as Enterprise Rent –A-Car. He was a successful sales manager for Cadillac dealership that used to lease cars. At the initial stage, the main reason for the firm’s success was that the firm invested on the local rental market instead of airports. Enterprise also started developing its relationship with top insurance companies...
6 Pages(1500 words)Case Study

Individual written analysis of case

...Individual Written Analysis of Case THESIS MENT This essay is mainly about analysing a particular case based on evaluating various approaches used by Cleveland Clinic in order to grow its business. By evaluating such approaches, the essay aims to recommend which growth initiatives should Cleveland adopt and how can it develop the service quality for supporting this growth. GROWTH INITIATIVE SHOULD CLEVELAND CLINIC EXPAND Cleveland Clinic’s Overall Strategy. The services of Cleveland Clinic are globally renowned for quality. The Clinic has taken several initiatives in order to grow its business by adopting and implementing the strategies like working on attaining greater patient satisfaction,...
4 Pages(1000 words)Essay

Written analysis

...Written analysis Answer 11 Queuing for services is not a new term in the business field. In fact, it can be the mostcommon phenomena any customers have experienced in the process of accessing services and products in retail shops. To many customers, queuing for services has been costly in terms of time and resources. For instance, working people have many of engagement and stopping at one place for hours to acquire a given services may lead to failure of such appointments. These appointments may be of a business in nature or personal, but whatever the reason, they carry great importance to the individual. Giving it as a hypothetical case, if the customer is late queuing in a place, he or she misses out...
4 Pages(1000 words)Essay

Written analysis

...Incentive Plan Analysis Incentive Plan Analysis i. What type of employee is receiving the bonus? The incentive plan of Ladbrecks states that sales-force personnel will get a bonus if they achieve an excess over the targeted sales for the quarter. Each employee’s targeted sales differ and are calculated according to their hourly rate times hours worked. According to Exhibit 1, not all employees have received a bonus. An initial analysis shows that majority of the employees receiving the bonus have fewer years of service and a lesser hourly wage rate as compared to those who have not. Besides that fact, receivers of extra compensation achieved their targeted sales plus excess. For example,...
2 Pages(500 words)Assignment

Strategic Alignment Model Written Analysis

...Strategic Alignment Model Table of Contents Table of Contents 2 Section Executive Summary 3 Section Executive Summary This document contains an analysis regarding areas that needed to be reviewed for alignment to Ellucian organizational strategic goals. The analysis will focus on five key areas: Business Overview, Administration Overview, Technology and Governance Overview, IT support and Conclusion and findings. The key areas will identify where Ellucian needs improvement to be followed by recommendations on how it can close the gaps identified; improve efficiency and outline the value of Information Technology. This strategic alignment review and analysis process is a result of an investigation process consisting of research... and...
8 Pages(2000 words)Research Paper

Written Analysis

... due World war one themes World War I began on 28th July 1914 when war was declared by Austria Hungary on Serbia. The war spread rapidly to Germany, Russia, Great Britain and France because they were mainly involved in the treaties which became an obligation for them to defend some nation. It reached a point in the war where the troops became exhausted, demoralized, and sick and others lost their lives. Trauma and injury also accompanied the war. The war finally came to an end in the late fall of 1918 when the member countries of the Central Powers each signed armistice agreements. Germany was severely punished which led to World War II as many historians believe. There are many articles and books that contain writings including... due World ...
8 Pages(2000 words)Essay

Written Analysis treaties and hard to defend the nations. The war continued but there came a time when frustrations, depression, demoralization sickness and even hopelessness due to the loss of lives engulfed the troops. But finally the war came to an end in the late falls of 1918 after the involved member countries of the Central Powers signed an armistice agreement. Each of them had to sign. The ending of the war had some significance importance, for instance Germany was severely punished and this led to World War II as many historians tend to believe. There are many articles and books written containing the description of World War and the themes found. In this paper I will try explaining various themes as described by different...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Written Analysis for FREE!

Contact Us