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The Theories and Practices of Public Relations and Its Writing (Name) (University) (Course) (Tutor) (Date) ABSTRACT Public relations focus on effective communication with the public in addressing certain information. The main goal of public relation is to achieve understanding from the target audience, win belief and effectively communicate the required information (Cheney et…
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Download file to see previous pages Writing in public relations is an important aspect and the success of any form of public relation campaign depends on the writing skills of the writer. Information has to be researched well, organized in a logical format so that the intended information is delivered effectively. Good public relation writing thus is important in ensuring relevant and correct information is communicated. Public relations is planned communication (Mahoney, 2008) TABLE OF CONTENTS ABSTRACT 2 TABLE OF CONTENTS 3 1.0INTRODUCTION 4 2.0PART A: 4 2.1Planning and Preliminary Research 4 a)Personal Study Checklist: 5 b)Timetable: 5 2.2Research Fact sheet  7 2.3Planning Template 8 2.4Planning Questions: 5ws and H 8 3.0PART B: 9 3.1Public relations is planned communication 9 4.0CONCLUSUION 12 LIST OF REFERENCES 15 1.0 INTRODUCTION Public relation is the practice related to the management of communication between the public and an organization (Zhao, 1999). It is the planned effort of establishing a mutual understanding between the public and an organization or an individual (Jovanovich, 1984). Public relation provides an opportunity of exposure of an organization or individual to a target audience. ...
Public relation is a planned communication that involves research of relevant information, organization of the information in a clear format and the delivery to the target audience. The public relations practitioner has to identify the target audience and establish the form of information delivery that the audience will best understand. Written word is an important aspect in public relations that helps to communicate information to the public. The success of any public relation writing is in the writing skills of the writer and thus it is important to have good writing skills so as to deliver the information effectively (L'Etang, 2007). 2.0 PART A: 2.1 Planning and Preliminary Research Research and planning is a fundamental aspect of Public Relations writing. The following was the research plan that was formulated in preparation for the discussion, demonstrating planning, time management and organisation. a) Personal Study Checklist: I read and understood the assignment details and requirements carefully Brainstorming for the assignment Noted the due date for the assignment ( 3rd June, 2011 ) Started a plan on how I was to complete the assignment Confirmed the due date from the unit guide provided by the lecturer The assignment had to be done by Friday 27th of May, before the due date Borrowed the Mahoney textbook from the library to aid in the assignment b) Timetable: 9th May, 2011 Started the assignment Read the assignment description carefully Made a note on how I was to do assignment 11th May, 2011 Brainstormed Read the instructions once again and noted the requirements Searched for documents that were necessary for the assignment Downloaded the fact ...Download file to see next pagesRead More
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