NFL Public Relations - Essay Example

The game is also dominant in America because fans love the game, not only their teams. It is a social game that is practiced since childhood and the love develops henceforth. The game has also been promoted to dominance by the NFL community which is united in promoting the game. Henceforth NFL has recognized the effort of players, former players, coaches and the management as ambassadors of the game. NFL has also made efforts to market the game outside America which has helped it earn more fans in America and in the whole world.

The success of the game since the 1980s has been attributed to good management that has enabled to market it among its fans through improved public relations. One of the men who have been accredited with improving the public relations of the game has been Rogers Goodell. Roger S. Goodell was born on February 19, 1959 in Jamestown, New York. He is the son of the late US senator Charles E. Goodell who was a republican form New York. The Goodell family moved to New York in 1971. He was a sport star while in Bronxville High School and played football, basketball, and baseball.

He was captain of the three teams and was declared an athlete of the year while in Bronxville School. From high school, he joined Washington Jefferson College in Pennsylvania, Washington and graduated with a degree in Economics in 1981. In 1982, Goodell began his career in NF. He rose in ranks quickly and in 1987, he was appointed assistant president of the American Football Conference who was then Lamar Hunt. He worked under the commission Paul Taglibue executing various football and business roles.

He was later appointed the executive Vice President of the NFL and in 2001 appointed the Chief Operating Officer. Goodell was chosen on August 8 2006 to succeed Paul Tagliabue who had served the league for a long time and Goodell assumed office on September 1 2006. Tagliabue is attributed to having led the league well and it was during his tenure that revenues skyrocketed for the 17 years he was at the helm of the office. It is estimated that the league will collect about $10 billion mainly on TV rights for the next 6 years under the leadership of Goodell and the base laid by Taglibue.

Goodell had a lot of effects on NFL during his tenure as a commissioner. According to Broncos (2006), he led the 1994 initiative for rules, created senor football operations, introduced the instant replay system and restructured the officiating department. He is attributed to having improved the league image especially on public relation. He is attributed of having instilled discipline in the league. In April 2007, he announced a person Conduct Policy and consequently a number of players were suspended for having broken the Personal Conduct Policy.

According to Williamson (2007), among the victims of the policy initially were Tennessee Tiatnce Pacman Jones and Cincinnati Bangals Chris Henry. By August 2007, Goodell had suspended four players on matter of their conduct both in field and off-field. In his tenure as a commissioner, he also addressed the drug problem. The use of drug in the league had