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Networking and Public Relations - Essay Example

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The term networking has been defined as “developing and using contacts made in business for purposes beyond the reason for the initial contact” (Entrepreneur, 2010, par. 1). The development of contacts has revolutionized awareness and distribution of products and services in…
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Networking and Public Relations
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Networking and Public Relations

Download file to see previous pages... Its role in enhancing awareness of an organization’s public image is normally magnified when used in concurrence with public relations. In this regard, the objective of the essay is to explain how networking is used in conjunction with public relations. Likewise, the discourse would provide at least two (2) examples of how successful entrepreneurs have used public relations and networking to their business advantage.
An organization and its products or services can come to the attention of the public through being newsworthy. The public is a general market that deserves to receive facts and information on what the organization offers and thus, further spreads the information to others who were not initially recipients of relevant corporate information.
Public relations are thus a critical communications tool that organizations use to enhance their corporate image. According to Lancaster, public relations was defined by the Institute of Public Relations (IPR) as “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and it’s public’” (n.d., par. 8). Networking is an instrument used in conjunction with public relations to ensure the swift development of contacts and expand the reach of information to more people at a shorted amount of time. In an exhibit, for example, an organization can present a new product offer which would be launched in the market. The product could be an innovative health drink which would significantly lower blood sugar and cholesterol at the same time. It invites various stakeholders, customers, suppliers, media, and local or state representatives to view the product and to hear testimonies of those who benefitted from it. As emphasized by Lancaster, “there is often a strong ‘entertainment’ component to exhibitions with stands offering complementary ...Download file to see next pagesRead More
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