SEO Techniques to Improve the Ranking of Site - Essay Example

Web & Social Media Table of Contents Section Research and Employ 2 SEO Techniques to Improve the Ranking of Your Site 3 1 and Brief Description of Technique 1 3 1.1.1.Detailed Description of the Implementation of the Technique 1 3 1.1.2.Justification for Choosing the Technique 3 1.1.3.Process of the Technique 1 in Raking a Website 4 1.1.4.Discussion of the Technique 1 Relating to Recent Changes 4 1.2.Name and Brief Description of Technique 2 4 1.2.1.Detailed Description of the Implementation of the Technique 1 5 1.2.2.Justification of Choosing the Technique 5 1.2.3.Process of the Technique 2 in Raking a Website 5 1.2.4.Discussion of the Technique 2 Relating to Recent Changes 5 References 7 Section 2: SEO and Social Media 8 2.1.Description of Social Media 8 2.2.Social Media and SEO (Critical Presentation and Discussion) 8 2.3.Description about How Social Media Could Help the Site 9 References 11 Section 1: Research and Employ 2 SEO Techniques to Improve the Ranking of Your Site 1.1. Name and Brief Description of Technique 1 One of the imperative on-site Search Engine Optimisation (SEO) techniques is keyword research and analysis. This particular on-site SEO technique is regarded as a fundamental aspect towards the actions that are performed online. These actions comprise seeking valuable information with the aid of Google, online marketing and blogging among others (Bates, 2007). 1.1.1. Detailed Description of the Implementation of the Technique 1 It is worth mentioning that proper and adequate implementation of the keyword research and analysis technique plays a decisive role in ranking a specific website. In general, this technique is implemented through the proper identification of keywords, checking keywords, re-checking keywords and customising keywords as per requirements (WordStream, Inc., 2009). 1.1.2. Justification for Choosing the Technique The on-site SEO technique of keyword research and analysis has been selected for ranking of my website owing to the reason that it provides the benefits of determining the behaviours of the people in accessing websites online and discovering more specific keyword queries rewarding better user satisfaction (SEOmoz, Inc., 2014). 1.1.3. Process of the Technique 1 in Raking a Website The on-site SEO technique of keyword research and analysis helped in ranking a website through the creation of a solid foundation based upon which, entire content creation ought to take place, which eventually results in high-ranking of search engines (SEOmoz, Inc., 2014). 1.1.4. Discussion of the Technique 1 Relating to Recent Changes It can be affirmed that the business world has been changing in this modern day context with the introduction and the subsequent adoption of pioneering technological advancements. In this similar concern, relating to recent changes in the modern world, the on-site SEO technique, i.e. keyword research and analysis, possesses the ability to perform various significant activities. These activities comprise predicting variations in demand, responding towards transforming business market conditions and producing the contents, products and/or services that the web searchers are already aggressively seeking (SEOmoz, Inc., 2014). 1.2. Name and Brief Description of Technique 2 Apart from the above-elaborated keyword research and analysis SEO technique, another off-site SEO technique can be observed in terms of content writing and optimisation. Conceptually, this particular technique is regarded as a writing piece, which is mainly powered by certain specific keywords that facilitate the individuals to visit any particular webpage (Slideshare Inc., 2014). 1.2.1. Detailed Description of the Implementation of the Technique 1 The implementation of content writing and optimisation as an off-site SEO technique evidently aids in ranking a website based upon its content presented to attract the visitors. In this regard, the particular technique has been viewed to get implemented in the form of determining, which specific keywords would fit best for a content, preserving a communicative tone with the visitors, maintaining precise keyword density and forming along with developing attractive titles or headlines (Slideshare Inc., 2014). 1.2.2. Justification of Choosing the Technique The off-site SEO technique of content writing and optimisation has been chosen for ranking my website due to its attractive facets. These facets comprise raising the keywords density of the online websites, having better impact as compared to traditional links, effectively utilising the available resources and retrieving any sort of lost data as per the convenience of the users (UNB Global, n.d.). 1.2.3. Process of the Technique 2 in Raking a Website The procedure of the off-site SEO technique i.e. content writing and optimisation in ranking my website would fundamentally include performing keyword research and analysis, analysing currently utilised keywords, checking marked keyword density and conducting quality check especially for maintaining accuracy as well as relevancy of the content writings (MOS SEO Services, 2014). 1.2.4. Discussion of the Technique 2 Relating to Recent Changes With regards to the recent changes observed in this modern world, the services of content writing and optimisation off-site SEO technique have been upgraded by a considerable extent. In this regard, the upgraded services of the technique typically includes technical content writing, article creation, web content writing, SEO content writing and services in other major fields linked with the subject matter of content writing (UNB Global, n.d.). References Bates, N., (2007). Best website: simple steps to successful websites. United States: BestWebsite, LLC. MOS SEO Services, (2014). SEO content writing process. [online] Available from: [Accessed 12 February 12 2014]. Slideshare Inc., (2014). Basic SEO content writing tips. [online] Available from: [Accessed 12 February 2014]. SEOmoz, Inc., (2014). Keyword research. [online] Available from: [Accessed 12 February 12 2014]. UNB Global, (No Date). Importance of content in SEO. [online] Available from: [Accessed 12 February 2014]. WordStream, Inc., (2009). Introduction. White Paper. 1-9. Section 2: SEO and Social Media 2.1. Description of Social Media Social media fundamentally refers to the ways of interaction that takes place amid individuals or people wherein they share, generate as well as exchange any idea or information particularly in virtual networks or communities (Evans, 2012). Theoretically, social media is all about making conversations and building relationships with the people through using various sorts of social media based platforms along with tools. In this similar context, the diverse platforms along with tools associated with social media include Blogs, Instagram, Facebook, You Tube and Twitter among others. Contextually, it can be apparently observed that the use of social media has become much prevalent in this modern day context amid the marketers and the business organisations as well due to its increased activeness in driving globalisation, internationalisation and business market competition at a broader platform. It is worth mentioning that the modern business organisations often use social media as a two-way communication for the purpose of forming and developing a useful interrelation with the customers, which in turn, raises their profitability prospects at large (TUFTS University, 2014). 2.2. Social Media and SEO (Critical Presentation and Discussion) As earlier mentioned, social media is regarded as a tool of interaction, which permits forming and developing associations with people at distant places of world through virtual spaces. On the other hand, SEO is regarded as an effective marketing strategy of the modern businesses, which focuses upon attracting the visitors towards the websites. From a critical point of view, it can be affirmed from a broader understanding that there lays a direct linkage between social media and SEO. This can be justified with reference to the fact that SEO often plays an influential part in driving website traffic and in turn, social media aids in advancing SEO. Though there exists a direct association between social media and SEO, it can be stated that social media imposes considerable impacts upon the effectiveness of SEO. This can be explained with reference to the fact that as certain search engines like Google practise social media, considering it as one of the vital ranking factors due to its capability of attracting people in accessing the online websites frequently. It can be critically discussed that search engines have been developed due to the introduction of pioneering technological advancements and also because of broader utilisation of social media. Observably, social media impacted SEO in the form of measuring the popularity as well as the relevancy of the search engines by a considerable extent. In the similar context, social media has changed the perceptions of the people in accessing online websites with the help of search engines (including SEOs) wherein they can share their valuable ideas and express their feelings to others concerning a particular subject matter (Cripe & Sirek, 2011). Thus, it can be affirmed that a linkage between social media and SEO exists, which results in impacting the search engines in ranking the websites effectively. 2.3. Description about How Social Media Could Help the Site After acquiring a brief idea about social media and its various facets, it can be affirmed that social media could aid in developing the site through advancements in networking along with sharing media contents efficiently. Specially mentioning, there are certain fundamental aspects of social media that could aid in developing the site. In this similar concern, the aspects fundamentally comprise identity management, context awareness along with contact management, expert finding, network awareness and exchange. In addition, the procedure concerning the ways social media could help the site typically includes managing the accessibility of identity information, setting access rights based upon direct or indirect roles being performed in developing personal networks and enabling greater communication amid the service partners at various dimensions (Kuss & Griffiths, 2011). References Cripe, B. & Sirek, G., (2011). Social SEO & cross channel marketing. Social SEO & Cross Channel Marketing. 1-16. Evans, D., (2012). Social media marketing: an hour a day. United States: John Wiley & Sons. Elmansy, R., (2013). Teach yourself visually search engine optimization (SEO). United States: John Wiley & Sons. Kuss, D. J. & Griffiths, M. D., (2011). Online social networking and addiction – a review of the psychological literature. [online] Available from: [Accessed 12 February 12 2014]. TUFTS University, (2014). Social media overview. [online] Available from: [Accessed 12 February 2014]. Read More