The Search Engine Google - Term Paper Example

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The author of the following paper under the title 'The Search Engine Google' gives detailed information about a search engine which is a tool designed to search for information on the internet. The three most popular search engines of today are Google, Yahoo, and MSN…
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The Search Engine Google
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Download file to see previous pages This report will be focusing on the search engine Google as an example. Another reason that we use Google is that it also provides results to other “partner” search engines and website directories, so a well-advertised position or number 1 ranking in Google will mostly land a number 1 ranking in other search engines such as Yahoo, Lycos, AOL, Netscape, EarthLink, and MSN as well (Sisson, 2006 p.9).
Search engines are a unique and effective way to advertise. They provide targeted advertising and can bring in specific types of customers. Search engines are advantageous because they allow you to sell “what your customers want when they want it” (Wall, 2006 pp. 8-9). For example, when you are looking to buy a certain book, you can just type the title on Google.com, and the results will display websites and online stores where you can buy the book., as well as other related results that you might be interested in.
When using search engines, you will notice that there are two types of search results. One is the organic search result, and the other is the sponsored listing or paid advertisements. These are the two ways by which we can use search engines in order to advertise. First, let us define what each method of advertising in search engine entails, then dig deeper into how to use each method to promote a product or a company.
Organic search results are displayed based on the relevance of a page to a search term. Search engines use complicated software algorithms to determine which page is more relevant for a specific word or phrase. The results are arranged according to their relevance, the first one on the list is the most relevant. Of course, this system is not perfect, and search engines are regularly improving their algorithms to provide the most relevant results. It is interesting to take note that organic search results can be influenced in such a way that a website will rank high for particular search words or search phrases. There is a system called Search Engine Optimization (SEO), where several factors are being optimized by professional Search Engine Optimization Specialists (SEO Specialists) in order to make the website rank high for particular search terms.  ...Download file to see next pagesRead More
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