The Search Engine Google - Term Paper Example

Comments (0) Cite this document
The author of the following paper under the title 'The Search Engine Google' gives detailed information about a search engine which is a tool designed to search for information on the internet. The three most popular search engines of today are Google, Yahoo, and MSN…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
The Search Engine Google
Read TextPreview

Extract of sample "The Search Engine Google"

Download file to see previous pages This report will be focusing on the search engine Google as an example. Another reason that we use Google is that it also provides results to other “partner” search engines and website directories, so a well-advertised position or number 1 ranking in Google will mostly land a number 1 ranking in other search engines such as Yahoo, Lycos, AOL, Netscape, EarthLink, and MSN as well (Sisson, 2006 p.9).
Search engines are a unique and effective way to advertise. They provide targeted advertising and can bring in specific types of customers. Search engines are advantageous because they allow you to sell “what your customers want when they want it” (Wall, 2006 pp. 8-9). For example, when you are looking to buy a certain book, you can just type the title on, and the results will display websites and online stores where you can buy the book., as well as other related results that you might be interested in.
When using search engines, you will notice that there are two types of search results. One is the organic search result, and the other is the sponsored listing or paid advertisements. These are the two ways by which we can use search engines in order to advertise. First, let us define what each method of advertising in search engine entails, then dig deeper into how to use each method to promote a product or a company.
Organic search results are displayed based on the relevance of a page to a search term. Search engines use complicated software algorithms to determine which page is more relevant for a specific word or phrase. The results are arranged according to their relevance, the first one on the list is the most relevant. Of course, this system is not perfect, and search engines are regularly improving their algorithms to provide the most relevant results. It is interesting to take note that organic search results can be influenced in such a way that a website will rank high for particular search words or search phrases. There is a system called Search Engine Optimization (SEO), where several factors are being optimized by professional Search Engine Optimization Specialists (SEO Specialists) in order to make the website rank high for particular search terms.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(The Search Engine Google Term Paper Example | Topics and Well Written Essays - 2595 words, n.d.)
The Search Engine Google Term Paper Example | Topics and Well Written Essays - 2595 words. Retrieved from
(The Search Engine Google Term Paper Example | Topics and Well Written Essays - 2595 Words)
The Search Engine Google Term Paper Example | Topics and Well Written Essays - 2595 Words.
“The Search Engine Google Term Paper Example | Topics and Well Written Essays - 2595 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Search Engine Google

Ensuring Appropriate Search Engine Registration

...? Ensuring Appropriate Search Engine Registration ------------ ------------ ------------ ------------ ------------ Executive Summary The aim of this report is to review the computer crime laws and regulations as they apply to a search engine company. It begins with an overview of search engines and search engine development and how it impacts information sharing on the web. This will involve looking at the investigative measure and techniques that are used to determine if a crime has been committed and methods to gather any evidence. The report also lays focus on the measures a company should take when...
10 Pages(2500 words)Essay

Innovative Processes at Google Search Engine

...?Google Search Engine Executive Summary: Google’s search engine has been successful as a result of its heavy investment in infrastructure, qualified personnel and its use of innovative programs. It uses computers in parallel while searching for files to ensure optimization and speed up the retrieval process. The billions of indexed pages are searched using keywords that the users input. The results of these searches are displayed on the Search Engine Results Page (SERP) through the trademarked algorithm called PageRank, which assigns a relevancy score to each Web page based on the input. The MapReduce system indexes the pages that are later used to present information to the users and has been a major contributor to the success... and...
6 Pages(1500 words)Case Study

Search Engine Optimization

...Search Engine Optimization In search engine optimization, there are a number of strategies that areapplied to ensure that a website is visible to search engines and that once internet users send a query to the search engine, information returned is relevant. As such, some of these strategies are approved, while others remain unapproved due to the use of inappropriate words used in optimization, or a breach inn search engine user policy, on the side of website administrators. Of these strategies, there is white hat and black hat, which are applied and evaluated in respect...
3 Pages(750 words)Research Paper

Search Engine Advertising

...? Advertisement Number: Lecturer: Question one Intermittent advertising should be applied in our advertising. This is because of the fact that we will have to satisfy the clients that we have before getting other clients. It is important that an e-commerce site satisfies the clients that they have before getting new ones. It is important to understand the needs of the new clients before getting new ones whose needs we are not aware. This way, we will be able to have high rating from the clients. Jupiter communications consumer survey data observes that 81 % of people who are regular internet users locate websites through the use of search engines. The article further indicates that 54% of online shoppers...
4 Pages(1000 words)Essay

Search engine industry

...1. Discuss competition in the search engine industry. Which of the five competitive forces seem strongest Weakest What is your assessment of overallindustry attractiveness Search Engine Industry Search engine industry can be characterized as dynamic and hypercompetitive in terms of technology improvements and innovations. There exists a strong desire among competing companies to alter the current platform of search engine through better technology or wide product/service offerings. Major players are Google, Yahoo, MSN, Ask Jeeves, and AOL/Netscape Main focus of competition and end...
3 Pages(750 words)Essay

Explain search engine marketing

.... Today, there are various vendors of Search Engine Marketing. The use of SEM rapidly increased in 1992 following the increase in the number of websites in the internet (Andreas, 2008). Today, the largest SEM vendors include Yahoo! Search Marketing, Google and Microsoft adCenter. Search Engine Optimization involves the identification of keywords, saturation and popularity of the site. The saturation of a website is analyzed using the number of pages that can be indexed in the search engines. On the other hand, popularity of the site is the number of backlinks associated with the site. This means that...
2 Pages(500 words)Article

SEO(search engine optimization)

... Lecturer SEO Tactic Introduction SEO is an acronym which refers to Search Engine Optimizer. In simple terms, it is a technique that is uses the page of a search engine such as Yahoo and Google to increase the number of visitors to a web site. It is a very important technology which helps to ensure that the web site is made accessible to those who are looking for it. Therefore, it is made available in the search engine foe the users to reach it and get the necessary information that they need to get from it. In order to achieve the required success, the web site should have good features which will increase its chances of being accessed by the internet users. SEO Tactics The SEO tactic used in the provided html is White Hat SEO... it is...
2 Pages(500 words)Assignment

Search engine marketing

...Search engine marketing Travel industry has advanced dramatically through the introduction of the internet and has been promoted by social media, mobile web and online distribution. These key players have changed how we connect, convert and engage with customers. The models of these channels is through extranet and air space communication and have enhanced cost effectiveness, more online bookings, price integrity and easy reach of targeted segments of customers (Kennedy & Hauksson, pg.67). Their major characteristics relate to speed, effectiveness and vast storage. Players relate to Online Travel Agencies, Global Distribution System and Orbitz. #2 Players in the search...
1 Pages(250 words)Research Paper

SEO Search Engine Optimization

...Teacher Search Engine Optimization (SEO) SEO or Search Engine Optimization is defined as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines” ( 2014). Plainly, it simply meant as “the process of improving the position that your website” (Lines). In general, websites that appear on top of the stack of the search will get more traffic and therefore more potential business (Lines). SEO is also more commonly known as the process where websites are ranked by search engines such...
2 Pages(500 words)Research Paper

Google Ad words/Search Engine Exercise

... Publishing Content for Everywhere In publishing and producing content, one should consider the manner of content planning and creation. The manner used should be that which would sustain the content. Publishing content should be viewed differently from print publication. Created content needs to suit any device. Another major part of publishing that should be considered is how the messaging is framed. The structure and manner of distribution also plays a major role in content publishing. The channels used to reach the audience have to be authentic. Content has to be in harmony with the distribution platforms. Multi channel publishing is therefore more suitable. Content should be platform- agnostic so that any audience using any... Publishing ...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic The Search Engine Google for FREE!

Contact Us