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Google Search Engine - Term Paper Example

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Google Search Engine Executive Summary: Google’s search engine has been successful as a result of its heavy investment in infrastructure, qualified personnel and its use of innovative programs. It uses computers in parallel while searching for files to ensure optimization and speed up the retrieval process…
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Download file to see previous pages The MapReduce system indexes the pages that are later used to present information to the users and has been a major contributor to the success of the company. In September, 1998 a company named Google Inc. was launched in a garage by Larry Page and Sergey Brin. They initially started working in their friend’s garage and within a span of just one year moved to an office with 8 employees. In 2004, Google was able to raise a massive sum of $1.67 billion dollars through its Initial Public Offering (IPO). (Schneider, 2012) It was a highly publicized event that caught everyone’s attention. As of now, Google has more than 20,000 employees worldwide that are stationed in various parts of the world, making sure that the company operates to provide its customers with valued services. The first international office of Google was opened in Tokyo, Japan in August 2001. This was a sign of how technology has shifted from west to east in the past decade. Far East is considered to be one of the most tech-savvy regions of the world and the big minds at Google capitalized on this opportunity and went straight to Japan for their international expansion. (Google, 2012) In the same year as its IPO, it opened its R&D (Research and Development) centre in Japan to attract the brightest, innovative and qualified engineers from amongst the Japanese and other Asian countries. In 2007, Android was announced as the first open source platform for mobile devices. In January 2010, Nexus One was the first phone introduced by Google as its benchmark phone that was equipped with the Android operating software and enabled new dimensions for mobile phone users. (Google, 2012) Google’s mission statement from the very first day has been “to organize the world’s information and make it universally accessible and useful” (Schneider, 2012). It specializes in Internet Search, cloud computing and advertising technologies. Amongst its most famous products include Gmail (email service) and Google+ (a social networking service). Google Chrome, Picasa (photo organizing) and Android mobile operating system have been its recent success that has helped it take over the technological world. It has been roughly estimated that Google runs over one million servers in data centers around the world. (Pandia, 2007) The huge success rate of Google can be attributed to an intricate set of innovative processes. The “science driven PageRank algorithm” has generated excellent search results that have been able to attract millions of searches on a regular basis. Google has reported that it spends approximately 200 to 250 million US dollars annually on purchasing or revamping its IT equipment. (Pandia, 2007) This shows the extent to which Google is committed in improving its infrastructure to provide the most latest and up-to date services to its customers. Peter Hidas of the Gartner Group has concluded that based on the above figures Google is roughly the fourth largest server producer in the world trailing behind HP, Dell and IBM. He even went on to say that Google has surpassed Microsoft’s total servers, signifying the fact that Google has the capacity and ability to handle excessively large number of computers in parallel. Its technical solution has been a result of continuous innovation and thus is far ahead of its competitors. (Pandia, 2007) According to estimates by some Google engineers, Google is processing a massive sum of 20,000 terabytes of data on a ...Download file to see next pagesRead More
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