The Rebranded Version of the Littlewoods Direct Website - Essay Example

1. Data Investigation and Capture 1. of three websites chosen 1 www.reallyrightstuff.com Really Right Stuff is an American companylocated in California, United States that designs, builds, acquires, and delivers superior camera support systems to their customers who are mostly demanding professional and serious amateur photographers. Established in 1990, this company has expanded their product line from a handful of custom camera body plates to an extensive line of support products including hundreds of custom plates, clamps, flash brackets, studio gear, ball-heads, and tripods. 1.1.2. www.very.co.uk The rebranded version of Littlewoods Direct website, Very, is an online departmental store that contains the usual e-commerce stuff as well as a social network element with contributions from celebrities. The website design primarily focuses on younger customers, and contains some good examples of e-commerce best practice, such as, decent navigation and filtering options, well sorted product reviews, and site search (Charlton, 2009). 1.1.3. www.marksandspencer.com Founded in 1884 by Michael Marks and Thomas Spencer, Marks and Spencer is a major British retailer of clothing, footwear, gifts, home furnishing, and luxury food products. The company’s main headquarter is in the City of Westminster, and has a wide network of stores with 703 in the United Kingdom, and 361 in more than 40 countries across the globe. The group also owns the clothing retailer Brooks Brothers and the King Super Markets chain in the United States of America (Wikipedia, 2012). 1.2. List of data fields 1.2.1. List of data fields from site 1 # Field Name Can Input? Control Type Mandatory? Item Description page 1. Item Code No - - 2. Item Description No - - 3. Item Price No - - 4. Item Weight No - - 5. Image(s) No - - 6. General Overview & Features No - - View Shopping Cart/Basket page 1. Item Image No - - 2. Item Code No - - 3. Item Description No - - 4. Item Price No - - 5. Quantity Yes Text Box Yes 6. Amount No - - 7. Shipping Weight No - - 8. Total Quantity No - - 9. Total Amount No - - Sign In page 1. Email Address Yes Text Box Yes 2. Password Yes Text Box Yes New User Registration page 1. First Name Yes Text Box Yes 2. Last Name Yes Text Box Yes 3. Company Yes Text Box No 4. Phone Number Yes Text Box Yes 5. Fax Number Yes Text Box No 6. Street Address Yes Text Box Yes 7. City Yes Text Box Yes 8. State / Province Yes Combo Box / Text Box Yes 9. Country Yes Combo Box Yes 10. Zip / Postal Code Yes Text Box Yes 11. Address Type Yes Combo Box Yes 12. Email Yes Text Box Yes 13. Notes Yes Text Area No 14. Shipping Address is different from Billing Address Yes Check Box No 15. Password Yes Text Box Yes 16. Confirm Password Yes Text Box Yes 17. Secret Question Yes Combo Box Yes 18. Secret Answer Yes Text Box Yes New Address page 1. First Name Yes Text Box Yes 2. Last Name Yes Text Box Yes 3. Company Yes Text Box No 4. Email Yes Text No 5. Phone Number Yes Text Box Yes 6. Fax Number Yes Text Box No 7. Street Address Yes Text Box Yes 8. City Yes Text Box Yes 9. State / Province Yes Combo Box / Text Box Yes 10. Country Yes Combo Box Yes 11. Zip / Postal Code Yes Text Box Yes 12. Address Type Yes Combo Box Yes Checkout page 1. Item Code No - - 2. Item Description No - - 3. Item Price No - - 4. Quantity No - - 5. Tax No - - 6. Amount No - - 7. Shipping Method Yes Combo Box Yes 8. Shipping Cost No - - 9. Total Quantity No - - 10. Billing Address No - - 11. Shipping Address No - - 12. Payment Method Yes Combo Box Yes 13. Card Holder Name Yes Text Box Yes 14. Card Number Yes Text Box Yes 15. Expiry Month Yes Combo Box Yes 16. Expiry Year Yes Combo Box Yes 17. Security Code Yes Text Box Yes 18. Save card information for future use Yes Check Box No 19. P.O. Number Yes Text Box No 20. P.O. Date Yes Text Box No 21. Special Instructions Yes Text Area No 1.2.2. List of data fields from site 2 # Field Name Can Input? Control Type Mandatory? Item Description page 1. Catalogue Number No - - 2. Item Description No - - 3. Item Price No - - 4. Options, like, Size, Color, and so on; depends on the item. Yes Various Yes 6. Quantity Yes Text Box Yes 7. General Overview & Features No - - View Shopping Cart page 1. Item Image No - - 2. Item Description No - - 3. Quantity Yes Text Box Yes 4. Options No - - 5. Price No - - 6. Order Total No - - 7. Shipping Cost No - - Sign In page 1. Email Address Yes Text Box Yes 2. Password Yes Text Box Yes 3. Postcode Yes Text Box Yes 4. Remember my email address Yes Check Box No New User Registration page 1. Title Yes Combo Box Yes 2. First Name Yes Text Box Yes 3. Last Name Yes Text Box Yes 4. Day of Birth Yes Combo Box Yes 5. Month of Birth Yes Combo Box Yes 6. Year of Birth Yes Combo Box Yes 7. Have a Very catalogue account number Yes Radio Button No 8. Home Phone Number Yes Text Box Yes 9. Mobile Phone Number Yes Text Box Yes 10. Email Address Yes Text Box Yes 11. Confirm Email Address Yes Text Box Yes 12. Send me offers Yes Check Box No 13. Password Yes Text Box Yes 14. Confirm Password Yes Text Box Yes 15. House Number / Name Yes Text Box No 16. Postcode Yes Text Box No 17. Years living at current address Yes Combo Box Yes 18. Months living at current address Yes Combo Box No 19. Like to know benefits of Shopping Insurance Yes Radio Button No 20. Like to know benefits of Life Event Plan Yes Radio Button No 21. Don’t want to protect purchases or payments Yes Radio Button No 22. Sign and accept the agreement Yes Check Box Yes Checkout page 1. Item Image No - - 2. Item Description No - - 3. Options No - - 4. Delivery Details No - - 5. Quantity Yes Text Box Yes 6. Amount No - - 7. Shipping Charges No - - 8. Order Total No - - 9. Promotion Code Yes Text Box No 1.2.3. List of data fields from site 3 # Field Name Can Input? Control Type Mandatory? Item Description page 1. Product Code No - - 2. Item Description No - - 3. Item Price No - - 4. Options, like, Size, Color, and so on; depends on the item. Yes Various Yes 5. Quantity Yes Buttons to increment or decrement quantity by 1 Yes 6. General Overview & Features No - - View Shopping Cart/Basket page 1. Item Image No - - 2. Product Code No - - 3. Item Description No - - 4. Item Price No - - 5. Quantity Yes Text Box Yes 6. Options No - - 7. Add gift message and/or gift wrap Yes Check Box No 8. Total Amount No - - Sign In page 1. Email Address Yes Text Box Yes 2. Password Yes Text Box Yes New User Registration page 1. Title Yes Combo Box Yes 2. First Name Yes Text Box Yes 3. Surname Yes Text Box Yes 4. Email Address Yes Text Box Yes 5. Confirm Email Address Yes Text Box Yes 6. Password Yes Text Box Yes 7. Confirm Password Yes Text Box Yes 8. Day of Birth Yes Text Box No 9. Month of Birth Yes Text Box No 10. Year of Birth Yes Text Box No 11. Receive email newsletters Yes Check Box No New Address page 1. Title Yes Combo Box Yes 2. First Name Yes Text Box Yes 3. Surname Yes Text Box Yes 4. Contact Number Yes Text Box Yes 5. Address 1 Yes Text Box Yes 6. Address 2 Yes Text Box No 7. Address 3 Yes Text Box No 8. City Yes Text Box Yes 9. State / Province Yes Combo Box / Text Box Yes 10. Zip / Postal Code Yes Text Box Yes 11. Country Yes Combo Box Yes Checkout page 1. Free Next Day Store Collection Yes Radio Button No 2. Postcode / Zip code Yes Text Box No 3. Town Name Yes Text Box No 4. Home Delivery Yes Radio Button No 5. Title Yes Combo Box Yes 6. First Name Yes Text Box Yes 7. Surname Yes Text Box Yes 8. Contact Number Yes Text Box Yes 9. House Number / Name Yes Text Box No 10. Address 1 Yes Text Box Yes 11. Address 2 Yes Text Box No 12. Address 3 Yes Text Box No 13. City Yes Text Box Yes 14. Province / State Yes Text Box No 15. Country Yes Combo Box Yes 16. The current shipping address is also billing address Yes Radio Button Yes 17. Card Type Yes Combo Box Yes 18. Card Number Yes Text Box Yes 19. Name on Card Yes Text Box Yes 20. Expiry Month Yes Text Box Yes 21. Expiry Year Yes Text Box Yes 22. Promotion Code Yes Text Box No 23. Gift Card Number Yes Text Box No 24. PIN Yes Text Box No 25. Do not pay outstanding balance using a credit card Yes Check Box No 26. Items Amount No - - 27. Delivery charges No - - 28. Order Total No - - 1.3. Generic list of attributes 1.3.1. List of attributes retained # Field Name Justification Item Description page 1. Item Code This attribute will identify the item uniquely. 2. Item Description This attribute will describe the item. 3. Item Price This attribute will contain the price of the item. 4. Item Weight This attribute will contain the weight of the item; in our case, we will assume the weight in pounds. 5. Image(s) This attribute will contain image of the item; however, there can be several images for an item, and therefore, we will need to create a separate table to store all images for all the items. 6. General Overview & Features The attribute will contain general overview and features of the item. View Shopping Cart/Basket page 1. Quantity This attribute will contain the number of units ordered for the item by the customer. Sign In page 1. Email Address This attribute will contain the email address of the customer; the email address will become the login/sign-in name of the customer. 2. Password This attribute will contain the login/sign-in password of the customer. New User Registration page 1. Title This attribute will contain title of the customer. 2. First Name This attribute will contain the first name of the customer. 3. Last Name This attribute will contain the last name of the customer. 4. DOB This attribute will contain the date of birth of the customer. 5. Street Address (Billing) This attribute will contain the street address of the customer’s billing address. 6. Zip / Postal Code (Billing) This attribute will contain the zip/postal code of the customer’s billing address. 7. City (Billing) This attribute will contain the city of the customer’s billing address. 8. State / Province (Billing) This attribute will contain the state/province of the customer’s billing address. 9. Country (Billing) This attribute will contain the country of the customer’s billing address. 10. Phone Number (Billing) This attribute will contain the phone/landline number of the customer’s billing address. 11. Mobile Number (Billing) This attribute will contain the mobile number of the customer’s billing address. 12. Fax Number (Billing) This attribute will contain the fax number of the customer’s billing address. 13. Secret Question This attribute will contain the secret question of the customer. 14. Secret Answer This attribute will contain the answer to the secret question of the customer. The system uses this attribute to verify the customer in case if the customer forgets the password, and wishes to know the password; if the customer is verified positively, then the system sends an email containing the password to the customer’s email address. 15. Receive email newsletters and offers This attribute will act as a flag to indicate whether or not the customer wishes to receive email newsletters and offers from the shopping website. New Address page 1. Title This attribute will contain title of the receiver. 2. First Name This attribute will contain the first name of the receiver. 3. Last Name This attribute will contain the last name of the receiver. 4. Company This attribute will contain the company name of the receiver. 5. Street Address (Shipping) This attribute will contain the street address of the customer’s shipping address. 6. Zip / Postal Code (Shipping) This attribute will contain the zip/postal code of the customer’s shipping address. 7. City (Shipping) This attribute will contain the city of the customer’s shipping address. 8. State / Province (Shipping) This attribute will contain the state/province of the customer’s shipping address. 9. Country (Shipping) This attribute will contain the country of the customer’s shipping address. 10. Phone Number (Shipping) This attribute will contain the phone/landline number of the receiver. 11. Mobile Number (Shipping) This attribute will contain the mobile number of the receiver. 12. Fax Number (Shipping) This attribute will contain the fax number of the receiver. 13. Address Type This attribute will contain the shipping address type – residential or business. Checkout page 1. Tax This attribute will contain the tax percentage/amount applied on the item. 2. Shipping Method This attribute will contain the selected shipping method for the delivery of the order. 3. Shipping Cost This attribute will contain the cost/charges of the selected shipping method. 4. Billing Address This attribute will contain the customer’s billing address of the order. 5. Shipping Address This attribute will contain the customer’s shipping address of the order. 6. Payment Method This attribute will contain the selected payment method for the payment of the order. 7. Card Holder Name This attribute will contain the name of the credit/debit card holder. 8. Card Number This attribute will contain the credit/debit card number. 9. Expiry Date This attribute will contain the expiry date of the credit/debit card. 10. Promotion Code This attribute will contain the promotion code, if any, associated with the order. 11. Special Instructions This attribute will contain the special instruction, if any, given by the customer for the order. Read More