This paper focuses upon the telecommunication industry in Europe and France telecom with Orange. The European telecommunication market is considered to be the worth of $474 billion (approx). France telecom is one of the market leaders in telecommunication sector with Orange as it’s the key brand…
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The European market, not is keeps in itself challenges for the entrants and survivors but also have immense growth opportunities for its buyers and sellers. With the joint market of all the European Union states, it provides a business largest platform to operate. Such has been the strategies of telecom operators as well. Most of the market leaders tried to capture as much of the different market segment as possible with diverse service and customized solutions. The focus of European harmonization moment is to discourage monopolies and encourage healthy competition across EU countries as well as pan-Europe and rest of the world.
August 2003 heralds the end of BT's monopoly on the 192 directory enquiries service. 14 new companies are given licenses to compete. Over 700 million calls are made to directory enquiries in the UK each year. A similar process in Germany three years ago saw 39new licenses allocated. At present only two of these companies operate. By the end of the first week at least one firm is laying off temporary contract workers. The Communication Workers Union 'Pink Elephant' campaign is launched and receives nationwide coverage. The campaign is calling upon BT to rethink the planned outsourcing of around 2,000 jobs to India.
Orange-France Telecom leading Telecommunication Operators
Microtel Communications Ltd was founded in year 1990 as a consortium comprising Pactel Corporation, British Aerospace, Millicom and French company Matra that was later on acquired by British Aerospace.
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(Orange, 2010). This mission statement of the firm is reflected in the overall echo system of the products and services it offers to provide an integrated communication experience to its customers. Though it is the second largest communication network in the world however, it is still concentrated in EU and some other countries.
Many countries in the world are into international trade such as China, U.S., India and Brazil; however, because of global financial crisis, the growth of foreign direct investment (FDI) remained to be disappointing. The market becomes uncertain and the measurable impact of the credit crunch had negative effects on FDI causing companies to postpone their planned investments.
The report claims that the constant fall of business of the company makes its Board of Directors (BOD) alarmed. The sales executives of the company were replaced by the BOD and they decided to appoint a precisely well equipped person who would make a proper market research and apply strategies that would help the company augment its retail performances in the market.
Germany. The portfolio of services of T-Mobile includes mobile services, fixed phone network, internet as well as ICT and TV services. The company ensures that the best quality of services is provided to the customers so that the company is able to maintain a dominant position in the markets.
Besides being a voice and data mobile telecommunications services gadget, the mobile instrument serves as, a computing device, a radio and TV receiver, storage for music, video streaming, live chat, internet access device etc. The technology is a big craze with the youth segment in particular.
It also franchises the Orange Brand in Israel, Australia, India and Hong Kong (Wikipedia 2005). On one hand, adapting the new brand by Wanadoo will join the UK ISP to the France Telecom's "Orange World", which holds one of the top positions on the market and have trust of the customers worldwide.
According to Porter Five Forces Analysis (2004), factors that influence the proceedings of a business do not come solely from economic conditions, but social and political changes as well. For instant, changes of regulatory policies from local government or a phenomenon that involves 'social shift' could drive a corporation to its success or bankruptcy.
The promotion is being done through advertisements and signboards the USP of the product depicted by the advertisement are two. The two USP are that the orange juice is pulp free and the second is that it's free from preservatives. The distribution is simply done in the places where the potential customers are located, the main vendors are bakeries and cold drink shops apart from these marts and super stores are also ideal vendors.
Vodafone history was examined and it was seen that it adopted the path of both vertical and horizontal approach to acquire its present size and position. It latest acquisition was in India where it feels the next growth
Also the customer base for France Telecom was 221 million customers (of which 162 million are mobile customers and 14.2 million are broadband internet (ADSL) customers all over the world) at 30 September 2011. Orange Telecom is concentrated in Europe where it
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