Harvard Business Review Website - Essay Example

Harvard Business Review Website al affiliation Harvard Business Review is among the most successful online business publications in the world. The website provides information regarding various aspects of business such as management, finance, negotiation, operations, marketing, leadership and organizational change. The site brings contributors and readers together which enhances the flow of information regarding various topics to both learners and business leaders. Business, Harvard Review website, is an online version of the Magazine’s print version. The online version was introduced to cater for the increased demand for online materials from its clients. In addition, technological advancements in the communication enable individuals to access publications quickly on an online platform (Hbr.org, 2015). The website provides an avenue where readers can access the articles on different business topics. Additionally, readers can follow their favorite topics on the platform quickly using the search button on the website. The online version of the Review provides readers and contributors with an interactive avenue. The users can interact with the contributors of specific articles by writing the reviews of the articles. On the other hand, the contributors can expound on particular aspects of their work to the readers through the comments and reviews section (Hbr.org, 2015). The website allows users to access different numbers of articles based on their level of subscription. For example, new users on the site have access to only fifteen articles on monthly basis free of charge. Contrarily, subscribers to the website have unlimited access to various articles depending on their area of interest. The subscribers also have the freedom to comment on different articles by asking questions to the contributors. The Harvard Business Review website also allows users to specify the topics they can access. The specific content and updates on the website include sharing and saving capabilities, ability of following specific content and personalized recommendations. The site is designed to accommodate different devices such as tablets and mobile platforms, which provides users with a broad choice of reading platforms. The use of various devices allows users to access the website from various locations across the world. The site also allows the subscribed users to establish a personal library (Hbr.org, 2015). This personal library allows individuals to organize, share and save graphics, articles, and other useful content. In addition, it allows subscribers to develop favorite reading lists as well as share it with other clients or colleagues. The readers can receive recommendations for personalized content from colleagues, contributors and the website’s support (Hbr.org, 2015). The users of the Harvard Business Review website include business students in different learning institutions, business leaders, and people worldwide. The content provided on the websites provides information to the readers and other users regarding various aspects of business management in different departments in organization (Hbr.org, 2015). The information provided on the website aims at enhancing the management skills among business leaders by providing them with various approaches to business leadership. In addition, the articles on the websites enable the business people to develop different strategies for resolving various issues in an organization such as conflicts, productivity and profitability (Hbr.org, 2015). The website also provides business people with information on how to enhance growth in their businesses. In additional, it provides business learners with reliable and adequate information on how to succeed in the business field. This information acts as a preparatory avenue for prospecting business people and leaders. The Harvard Business Review website also offers subscribers with different content in video form to the business leaders and people. The content offered on the website ranges for business management to marketing strategies. Additionally, the users of the website can access some of the best business management tips from different scholars and successful business people in the world. The contributors ensure that they submit reliable and feasible information regarding different aspects of running a business successfully. The Harvard Business Review websites attract the best business columnists and advisors in the world such as Peter Drucker, Rosabeth Kanter, and Thomas Davenport. Other contributors include John Hagel, Rita Gunther and Micheal D Watkins (Hbr.org, 2015). The website enables users to select the language of their choice ranging from French, English, Italian, Chinese, German, Hungarian and other languages used worldwide (Hbr.org, 2015). The use of different language increases the number of the website subscribers annually. According to hbr.org, they consider various aspects when selecting the material to publish such as expertise, evidence, originality, writing language and usefulness. The website users can contact the support team through different communication platforms such as telephone calls, emailing and the live chat option. In addition, users can access reliable information regarding different aspects of the website from the FAQ link (Hbr.org, 2015). Michael D. Watkins is among the main contributors to the website. The article, ‘How Managers become Leaders was written by Michael in June 2012. The article examines how an individual can manage different business avenues effectively in order to assume the overall responsibility for management. Dr. Michael gives a story Herald, a sales executive in Europe. Herald, starts his career as a products’ assistant manager in the plastics section of the chemical company (Watkins, 2012). He is transferred to Hong Kong to assist a new plastic unit center where he attains a promotion as a Sales Manger because of the increase in the company’s sales. In addition, Herald moves back to Europe as a director for sales and marketing for Middle East, Europe and Africa. He later attains the sales and marketing vice president position at the company where he is managing a team of 200 employees (Watkins, 2012). His woes start after he obtains a promotion as the head of the resins unit in the company. Herald performs poorly in his new position due to the abrupt change of roles in the company. He performs exceptionally managing a unit and poorly while managing an enterprise. According to Michael (2012), the seven seismic shifts would help Herald to adapt effectively to his new role as a manager of the resins unit. In addition, Michael (2012) cites the change of career avenues contributes greatly to the change in Herald’s performance at a senior level. According to the article, the business executives should be able to move through various stages of management in order to succeed in their career. The management stages include moving from specialist to generalist, tactician to strategist, problem solver to agenda setter, analyst to integrator, warrior to diplomat, bricklayer to designer and supporting cast member to lead-role. This transitional ladder expounds on the phases successful executives undergo in various business operations (Watkins, 2012). Michael D. Watkins has contributed on the Harvard Business Review website by writing various articles such as ‘leadership transitions’ and ‘four reasons why Obama shouldnt Appoint Clinton. He has also published ‘The First 90 Days’ on the website (Hbr.org, 2015). References Hbr.org,. (2015). Harvard Business Review - Ideas and Advice for Leaders. Retrieved 31 January 2015, from https://hbr.org/ Watkins, M. (2012). How Managers Become Leaders. Harvard Business Review. Retrieved 31 January 2015, from https://hbr.org/2012/06/how-managers-become-leaders Read More