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Decision Support Systems - Essay Example

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Decision support system Name: Institution: Decision support system Maurice Hotels Group has three branches that are located in Devon and Cornwall. Each of the hotels has about 100 rooms. All the hotels are located at the seaside. The hotel’s current decision support system only focuses on the hotel assets and not customers…
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Download file to see previous pages Appraisal of the hotel’s DSS systems The Decision Support System (DSS) is a technology that enables managers in organizations to make effective business choices or solve problems using the available information in the organizations. Almost all information systems help in decision-making. However, the DSS exclusively works with this function. The DSS helps in the analysis of huge amounts of data referred to as business intelligence. Maurier Hotels Group is an SME type of business that should be having enough employees and many departments that should help in making appropriate decisions using the DSS. Considering the current size of the organization, many types of DSS can be more effective since the cost will not exceed the benefits expected after introducing businesses intelligence. The common types of the DSS are the model-driven, communication driven, and the data driven. The data-driven system is usually programmed to use limited set of information such as the number of customers in the current quarter. During the analysis, the CEO or the customer relation manager in the organization will carry out a dialogue with this decision support system by highlighting various scenarios relating to customers. For instance, in order to attract more customers, the managers will use the customer decision support system. ...
22). Model-driven systems help organization in the formulation of alternatives and study their impacts. For instance the hotels can analyze different strategies of creating strong customer relations through this DSS. Many organizations have succeeded in choosing the best alternatives through this system (Koch 2007, P. 220). The hotel group may also use the communication-drive type of DSS. The category of DSS will help the customers care departments in the three hotels to collaborate and share information about their customers. This DSS is more effective for organizations such as the current Maurier Hotels that has to work in groups. The communication-drive intelligence systems will ensure that the hotel groups of the organizations co-ordinate their activities including the customer management services in the three hotel groups. This DSS is most appropriate in-group activities since it ensures easier communication between two groups. By introducing this type of DSS in the organization, the CEO will not have to move from one hotel group to another to collect the information about customers. The information is present on one system. This will help the CEO to monitor the activities taking place in the three hotels at the same time. The technology will help the organization to save the time required to compile information about customers in the three hotel groups. This means that this intelligent system helps in removing distance and time barriers in group businesses (Muntermann 2008, 18). The DSS is also effective because it supports group decisions in an organization. It will be easier for the three groups to make appropriate decisions that will positively affect them (Janakiraman & Sarukesi 2009, p. 43). This type of DSS is helpful because it helps different branches ...Download file to see next pagesRead More
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