Nobody downloaded yet

Dorchester Collection: Company Overview and Media Relations Strategy - Research Paper Example

Comments (0) Cite this document
The luxury hotel operator is owned by Brunei Investment Agency (BIA). Currently, Dorchester Collection owns and manages ten five star luxury hotels…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Dorchester Collection: Company Overview and Media Relations Strategy
Read TextPreview

Extract of sample "Dorchester Collection: Company Overview and Media Relations Strategy"

Download file to see previous pages According to Dorchester Collection (2015), the organization has the passion for innovation and excellence, and this has enabled it to honor the individuality, effectiveness and the heritage of the brands which it manages. It has ensured success not only through acquisition of new entities, but also the management of other enterprises and hotels on behalf of third party owners. The hotels managed by Dorchester Collection are known all over the world. The group has become an icon of ultimate management and excellence.
Dorchester’s target market is basically in the hospitability industry. It targets the five star and luxury hotel users. The members in this market segment visit the luxury hotels for accommodation and to use the various other supplementary services which are offered to support the core product. To communicate with the target market, Dorchester employs a combination of direct sales and internet based approaches. Dorchester deals directly with the luxury hotel service users because majority of these people prefer personal sale so that they are able to determine the value and need to visit the hotels which are managed and operated by Dorchester. With the advent of the web as a communication tool, Dorchester has incorporated it in its operations. The group relies on various internet based communication platforms for interaction with the service users. The services user are for example allowed to explore and book the services provided in the hotel and also make the payment before reservations can be done through the company website. It is a practice that has not only allowed it to reach out to a wider market audience but has also given the service users the flexibility they require when looking for the hotel services in their various geographical locations.
The hospitality sector where Dorchester operates in is ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Dorchester Collection: Company Overview and Media Relations Strategy Research Paper”, n.d.)
Retrieved from
(Dorchester Collection: Company Overview and Media Relations Strategy Research Paper)
“Dorchester Collection: Company Overview and Media Relations Strategy Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Dorchester Collection: Company Overview and Media Relations Strategy

Overview of Labor Relations counterproductive activities such as theft, poor service, and sabotage among others. Research has shown that when employees are not satisfied, they experience tension, depression, and complain of stiffness in muscles and joints. This indicates that companies that apply procedural justice and distributive justice promote job satisfaction among the employees. The workers become more dedicated and committed to their service rendering, because they feel appreciated, and acknowledged. One feels pleased when his or her job is praised. This makes the employee more determined than ever to deliver up to the maximum for the sake of the company. Through procedural and distribution justice workers acquire job...
5 Pages(1250 words)Research Paper

Overview of Media Specialty

...most magazines today have a theme that is somehow in relation to a television program; like the Sports Illustrated magazine for example. Another is the Playboy magazine which used sexual explicit materials using sexy female models to pose. In 1955 the Reader’s Digest magazine accepted advertising which proved to be a great commercial success. Overview of Media Specialty 8 Indeed, television ranks first when it comes to popularity and choice of media as it is able to evolve in an amazing manner that is difficult to apply in other types of media. It should be noted however, that even if types of media seem to be competing, they...
8 Pages(2000 words)Essay

Company Overview

...Company Overview St. Cloud s Information Technology Services is divided into five parts; Technology Support Services, Information Systems, Network and Infrastructure Services, Operational Support Unit and LRS data systems. Each section has its own services and is located in the James W. Miller Center. The company as a whole, focus on strategic alignment, initiative and project transparency, planning with campus units, improved service delivery, foster innovation, support mobility, enhance communications, and simplify support. These goals are set to improve services and planning. Purpose of Project Mr. Daryl Scholz is a project management coordinator that utilizes project management...
1 Pages(250 words)Essay

Media Relations

...Running Head: Virtual Family Program Sweet Home Orphanage, Virtual Family Program: A Proposal goes here Professional Specialization of your professor Date The children residing in any orphanage are prone to complex psychological and sociological problems. Secord, Backman and Slavitt (1976) observe that the children under extreme isolation for a long period suffered considerable damage both emotionally and in learning ordinary human skills, damage that may not be repairable. Institutionalized children suffer less severe, but appreciable, loss (p. 38). Deprivation and isolation deteriorate the personality of the kids. To eliminate the suffering of the orphans, the Sweet Home Orphanage is going to introduce Virtual Family Program...
1 Pages(250 words)Research Proposal

Media Relations

...of the salient points and the rest follows it with clear history of the issue, giving links to the parties involved and to the organization concerned. The least successful release is the one promoting new store opening. The main reason being that it is neither important for people in general nor does it have potential of a news worthy story. It is a local event that is best served by advertisement and not by a press release that would require further investigation or reporting. The release also has no headline/ subject line and is also not backed by hard figures of company’s sales and performance record. Cutler (2012) strongly believes that these are essential elements of public relation...
1 Pages(250 words)Assignment

Media Relations

...25 February Forum 6A Three of the things that surprised me were the comment that the internet makes it hard forpeople to find information, the idea that print is not dead, and the idea that it is important to disseminate friendly evidence, regardless of whether or not the issue is real in a media crisis. In On Deadline: Managing Media Relations, it was stated that the issue with the internet “isn’t so much the ability to communicate…it’s the ability to find the one piece of information you need amid all the clutter. I don’t think that there’s a lack of information out there. Quite the contrary: There’s so much information nobody can find anything” (Howard & Mathews, p. 3). Personally, I...
1 Pages(250 words)Assignment

Media Relations

...on the article’s content4. On the other hand, lack of timely and reliable information in website articles like in the case of Martin’s death sparks the public to leave negative comments that twists public opinion on an organization5. Bibliography Johnston, Jane. Media Relations: Issues and Strategies. New York: Allen & Unwin, 2013. Print. Wragg, David and Theaker, Alison. Effective Media Relations: How to get Results. Pittsburgh: Kogan Page Publishers, 2005. Print The New York Times. Trayvon Martin Case (George Zimmerman). Retrieved from Web March 10,...
1 Pages(250 words)Assignment

Media relations

... Pitch Letter Dear Richard Lodge, I am pleased to present to you with the opportunity to write about our exclusive campaign. Consider this a souvenir to you and your readers. Today, all children deserve a permanent home. Adoption services are utilized when orphan children in state custody cannot return to their previous home. Relatives, families who look after them, and/or other families in pursuit of adding a new family member may adopt them. Establishing a everlasting and loving home where the kid can be safe and flourish is at all times the objective. Sweet Home Orphanage has initiated a Virtual Family Program Campaign that is aimed at examining and training families who are interested in fostering and/ or adopting a child who...
1 Pages(250 words)Assignment

Disney Company Overview ensure that its employees have the freedom to be creative. Another strategy which this company has adopted towards its employees is ensuring that it places a lot of value in their aspirations, which has been achieved through the development of an empowerment program which ensures that the pool of their employees is retained through training and frequent advancement. Disney has come to make sure that it has developed training programs for its employees so that they have sufficient knowledge concerning what its customers would like to view and how they can go about developing projects to satisfy the customers’ needs. It is for this reason that in recent years, Disney has been able to produce films such...
4 Pages(1000 words)Research Paper

Collection Scandal - Strategy Memo

...A Collection of Scandals at Sears, Roebuck & Company Assignment One BUSI 504C Business Communication Theory and Practice Edith E. Bell, Ph.D. Strategy Memo: A Collection of Scandals at Sears, Roebuck & Company DATE: April 2, 2015 TO: Arthur Martinez, Chairman and Chief Executive Officer for Sears, Roebuck & Company SUBJECT: STRATEGY MEMO SEARS, ROEBUCK & COMPANY Background of the Problem The case relates to Sears, Roebuck & Company employees who for over 10 years ending January 1997, had been dunning delinquent holders of the company’s credit cards...
3 Pages(750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Dorchester Collection: Company Overview and Media Relations Strategy for FREE!

Contact Us