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Whereas female magazines like Elle and Martha Stewart Living, revolve within beauty, dating tips, gender equality, relationships and celebrities. Even more in the Cosmopolitan. Just as well, there are discourse similarities too such as money, careers, health and religion. As such, male magazines often feature sexist discourse and imagery in emphasizing physical attributes of female personalities, thus objectify women. In contrast, a female magazine would also feature a woman, and thus personify her as a social pillar or role model in a particular discipline for purposes of gender empowerment to all women.
Additionally, articles engage and use various activities that ultimately set the pace in defining fashion trends and identifying with society’s perceptions of the ideal man or woman. In manly magazines, like Attitude featuring Alan Cummings, car races, hunting sprees and boxing are prime examples. For female types; Glamour magazine featuring gardening tips, tend to lean toward; remodeling, recipes, shopping, interior design and décor or even gossip. Through discourse these activities define society’s unwritten social statuses where more often than not, gender identities are tailored to fit traditional masculinity or alpha male identity.
Articles therefore embody use of political, socio-cultural, verbal and body language signs as channels of communication to further their discourse (Gill 196). However, I do not conform to the depiction of gender in magazines because whatever is portrayed through them is often a discriminative blind fold that not only overlooks divergent and different views but also reproduces biased stereotypes to society’s
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The former claims to be the sole business to business publishing in the market attracting over 5,000 subscribers to help in their decisions from their “latest trends and insightful analysis” (BtoBonline.com). The latter is provides integrated marketing strategies to its 45,000 subscribers.
A qualitative research on advertisements by one of the leading beauty product producers was conducted. The results showed that advertisers use various techniques to manipulate customers into purchasing their products. This kind of advertising spills over into other industries such as the retail industry and is not only localized to beauty products.
Such a community has common objectives and public goals, a participatory scheme that provides the relevant information for members and facilitates feedbacks, a scheme for effective communication among members, a way of making use of one or more communication genres, a more specific lexis and a level of threshold of members with degrees of relevant content in the discourse expertise (Gee, 486).
A discourse community has common goals or interests and uses unique communication to achieve these goals. Ideally, a discourse community has unique and unwritten rules that define the mode of communication and operations in given field. The defined communication and operations in a discourse community refer to discursive practices, which include knowledge on specific terminologies as well as genres like academic papers and debates.
2008). For Instance, the newspapers practice a fact driven form of journalism and broadcasted media merely tend to portray and present the salient social norms, unlike magazines (Tim Holmes ed. 2008). On the contrary, magazines not only stand to be important media products, but also proactively participate in the onerous task of shaping society and altering social norms (Tim Holmes ed.
The 1970s saw a period of much diversified ads which were very different in content and appearance from today’s ads. There were more of jingles and poems in the advertisements and also they contained some sexually discriminating aspects. This paper will analyze an advertisement of an airline company called Malaysia-Singapore Airline (MSA).
The advertisements in the magazine are obviously directed to the reader. It is typically consist of clothing and accessories, sometimes gadgets. These ads of course are persuading to buy or at least try their products.
Placing an ad about clothing in a
They are watched at, ranked and allowed to be accepted into the realm of manhood. Manhood is demonstrated to be approved by other men. Men yean to be recognized on the basis of what they own, number of sexy women they can
It is not just one approach, but a series of interdisciplinary approaches that can be used to explore a number of different social domains in many different types of studies. Discourse is defined as a particular way of talking about and
6 Pages(1500 words)Essay
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