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Heteronormativity and Gender Norms - Assignment Example

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This study “Heteronormativity and Gender Norms” was conducted to identify gender norms and heteronormativity in letters from editors in magazines. After reviewing two magazine’s editor’s letters, the author reviewed them for gender-biased language and adherence of heteronormativity…
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Heteronormativity and Gender Norms
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Download file to see previous pages The goal of this essay is to investigate heteronormativity and gender norms within letters from magazine editors. The magazine editors are the gateway for all of the content that goes through their magazine. In this way, they ultimately decide the tone of the content for their respective magazines. Any assumptions that the editors make about gender would be apparent in the content of their magazine. In the editor’s letters section, which is the only place they use their own language, their language can be examined to ascertain whether or not they adhere to heteronormativity or gender norms in their own use of language.
As the magazines reviewed for this piece are widely read, they carry a large amount of influence in the way people will be viewing gender. If these magazines carry harmful gender assumptions, then this should be noted, and attempts to persuade these magazines to carry more respectful language can be made. After reviewing previous literature in this field, I will then explain why I chose the particular magazines for this study, describe my findings, and analyze and discuss them.
Mary Talbot, (1992) in her article “A Synthetic sisterhood: False friends in a teenage magazine,” comments on the way that magazines targeted at young females attempt to build a false relationship with their readers by attempting to appear as their readers’ friends. Stating that part of any person’s needs is to be able to identify with a particular group in order to have a sense of belonging, the author states that these magazines are asserted false images in their readers’ minds about the ways that females are supposed to look, and states that these magazines are guilty of leading readers into this false sense of friendship in order to sell magazine: “The beauty feature is not a piece of sisterly advice or exchange of sisterly secrets; it is covert advertising, a consumer feature.” ...Download file to see next pagesRead More
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