Nobody downloaded yet

Discourse Analysis - Essay Example

Comments (0) Cite this document
Summary
Discourse Analysis Name: Instructor: University: Course: Code: Discourse Analysis Abstract This is a study to look into advertisements of beauty products in magazines from a critical discourse analysis perspective. We shall pay close attention to the strategy and how the agencies use language in these advertisements to influence and win over their clients…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Discourse Analysis
Read TextPreview

Extract of sample "Discourse Analysis"

Download file to see previous pages These advertisements promote an ideal way of life and manipulate the audience into accepting those ideals as their reality. This analysis intends to break down how agencies have reformed the idea of beauty through countless magazine articles, billboards and other media. They do this by enforcing the stereotype that those beauty products are a better way of life. They send the message that youth is beauty, and that beauty is very important yet they set the bar for beauty so high that clients would always depend on their products. The people behind these advertisements have found ways of controlling peoples’ minds using language in the advertisements. The focus on this study is print advertisements done by Nivea, a company synonymous with the manufacture of beauty products allover the world. They portray a message that they care deeply about the real people and their beauty through their advertisements. Introduction “Discourse refers to the codes, rules and systems that under-gird a particular message and thus shapes its meaning and interpretation”. Language is all around us whether written or spoken. It is a core part of our day to day activities and has a profound effect on people and how they behave. This influence is seen in the field of advertising and marketing. Language is employed in these two fields to relay certain messages to the public. Language is used as a tool to not only pass on information about a product but also convince and influence the product choice of the customers. The competition for consumers is very high among product manufacturers. This has led to the revolution of how advertisements are designed. They use not only words but color, pictures and lighting to appeal to the consumer. It is the use of such tools as visual and linguistic means to persuade their audience that has led many a scholar to argue that, “advertising is the most influential institution of socialization in modern society” (Jhally, 1995). Cook (2001) points out that advertisements inform, persuade, remind, influence and perhaps change opinions, emotions and attitudes. It is used to emphasize the uniqueness of a product and give reasons why a person should consider it over others already in the market. Advertising can be seen on food packages, billboards, newspapers, magazines, on buses and the Internet just to list a few. This kind of aggressive advertising ensures the audience is aware of a product at all times and remembers it. Advertising is “any type of form of public announcement intended to direct people’s attention to the availability, qualities and/or cost of specific commodities or services” (Fairclough, 2001). The stakeholders of the products are responsible for what we see in these advertisements. They reserve the power to use advertising to further their goals, good or otherwise. They pick advertising media according to their target audience. Magazines are popular with the youth and a slightly older demographic. The Internet on the other hand is popular with the younger generation. The language and depictions used in advertisements is also influenced by the target population. Advertisements have evolved from direct methods being shouted by mouth to the public in open spaces to being transferred indirectly form of print, videos, audio messages in the radio or sound and video together. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Discourse Analysis Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Discourse Analysis Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/journalism-communication/1491160-discourse-analysis
(Discourse Analysis Essay Example | Topics and Well Written Essays - 1250 Words)
Discourse Analysis Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/journalism-communication/1491160-discourse-analysis.
“Discourse Analysis Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/journalism-communication/1491160-discourse-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Discourse Analysis

Linguistics: Discourse Analysis

...? Running head: Linguistics, Dis Analysis Lecturer Linguistics: Dis analysis Dis analysis is a social sciencethat studies how communication is viewed linguistically. The relationship between the text and spoken word is analyzed to determine the role they play in effective communication. Spoken and written words can draw different meanings, degrees and theories. In everyday speech and writings discourse is experienced at various levels. Discourse can be identified by meaning, function and cognitive theory. Discourse is more qualitative than quantitative because it explains the meaning perceived in certain phenomena. In the attempt to communicate the topic is chosen and actions are performed then translated. Discourse analysis tends... ...
11 Pages(2750 words)Essay

Linguistics Discourse Analysis

...from below average to extemely brilliant. "Discourse analysis is the examination of language use by members of a speech community" (http://www.cal.org/resources/Digest/0107demo.html) The discourse presented here has the involvement of both teacher and the students. As the proper dialogues used are not presented in the given text, it would be difficult to give a transparent dicourse analysis in this case. There is a balance though, between the speech of teacher and students as per the given text. The linguistic style used here to represent the activity is simple and compact. When the activity as such is imagined, the sentences used to denote the significance and method of...
21 Pages(5250 words)Essay

Politeness in Discourse Analysis

...have to be capable of checking efficiently so as to compel a certain degree of conformity on the producer. These two techniques are complicated and are attainable much more easily in principle than in actual. The first technique is attainable through a familiarity of the strategies of discourse analysis (Chimombo & Roseberry 1998). As individuals mature, learn, and encounter more of life and the world, their awareness of other individuals and their purposes develops, and they become more and more capable of distinguishing staging, prejudices, and other efforts at wielding control through texts. The second technique is the more challenging one for numerous individuals, who plainly feel incapable of...
12 Pages(3000 words)Essay

Discourse analysis

...Dis Analysis This conversation takes place between three people: Khadija who is aged 13, Ayesha aged 10 and Zaynab who is aged 7. The following analysis examines different linguistic patterns appearing in a conversation of about 58 lines which takes place between these three participants and relates to an incident where the movements of one of the speakers is being questioned. Research which has been carried out in reference to textual cohesion in linguistics has identified the principle of lexical chains, wherein the central theme of a piece of text as well s the major elements interlinking them is identified. In this piece of conversation, the major theme is a dispute between three children, with the...
5 Pages(1250 words)Essay

Discourse Analysis

...15 Jan Dis Analysis: “On Islanders and Islandness” by Philip Conkling In his article d “OnIslanders and Islandness” Philip Conkling discusses about the decimation of nearly “three thousand year-round island communities” that have thrived on the coast of Maine, most of which has disappeared by the end of the 19th century (Conkling 191). His thesis concerns how the “boundedness and isolation” of the life in the islands impose on the islanders of different archipelagos certain common traits that he calls islandness (192). Conkling makes the thesis amply clear after a brief introduction and the readers are able to perceive what the content of the article is going to be. The author further illustrates ‘islandness’ as a...
3 Pages(750 words)Case Study

Discourse analysis

... Review The discourse analysis is on Lee Harper’s To Kill a Mockingbird hence this will be the principle form of literature in this narrative. The other books played a mostly supplementary role to this book. I also intend to make use of Understanding to Kill a Mockingbird: A Student Casebook to Issues, Sources, and Historic Documents. This will be of help to me since it pinpoints the main issues in the novel such as racism and prejudice which are the main topics of the narrative. This makes it much easier to understand and critique where necessary as I read along. Zakrzweski Janelle’s Reading Race: Exploring Racial Themes in to Kill a Mockingbird will also be particularly useful since race is the most critical issue in this book... as...
10 Pages(2500 words)Essay

Discourse Analysis: Critical Analysis paper

...Dis Analysis: Similarities between Dis analysis and Reading Similarities between Dis analysis and Reading There isa relationship between discourse analysis and reading. The relationship is manifest in the textual analysis in literature work. The various strategies applied in the discourse analysis are relevant to reading. In this regard, the two concepts are also considered as reliable strategies sin the textual analysis. They have disciplinary precision. The aspect of precision helps in complying with the subject of concern conveyed in the analyzed texts. The concept also helps in...
3 Pages(750 words)Research Paper

Discourse Analysis

...Dis analysis refers to a general term for a variety of approaches used in analyzing vocal, written, sign languages, or a semiotic event (Schiffrin, Tannen and Hamilton, 2001). The elements of this analysis include conversation, writing, discourse, and communicative event. These elements are defined based on the coherent sequence of proposition, sentences, turns at talk, and speech. As opposed to the traditional linguistic method, discourse analysis does not only study the use of language beyond the boundaries of a sentence, but it also prefers to carry out an analysis of natural use of language, as opposed to an invented examples....
1 Pages(250 words)Essay

Discourse Analysis

...foundation of knowledge of why aboriginals might still be marginalized in society and in the health care system. This study required both qualitative and quantitative knowledge to establish a framework for what constituted this potential bias toward aboriginals in health services. A Discourse Analysis of Aboriginal Discrimination The empirical paradigm emphasizes confirmation or validation of a theory based on quantitative (statistical) data. The notion that aboriginal peoples are victimized by stereotypical attitudes, from a socio-psychological perspective, could undoubtedly be defended from an intuitive or interpretivistic perspective. However, the procurement of empirical data, gleaned from relevant...
11 Pages(2750 words)Assignment

Discourse Analysis

...Dis Analysis Table of Contents Table of Contents 2 Introduction 3 Outline Of The Main Dis s 3 Alternative Dis s 6 Understanding Alternative Discourses 9 Conclusion 10 Reference list 11 Introduction ‘Discourse’ is an extensive idea through which the language is structured according to different patterns that people’s utterances follow when they take part in different realms of social life, recognizable examples being ‘medical discourse’ and ‘political discourse’ (Jorgensen and Phillips, 2002). It is not just one approach, but a series of interdisciplinary approaches that can be used to explore a number of different social domains in many...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Discourse Analysis for FREE!

Contact Us