Free

Fashion Magazines as Influence of Female Body Image - Assignment Example

Comments (0) Cite this document
Summary
The author states that fashion magazines deliberately reinforce the same propaganda that achievement of the body ideal shown in magazine imagery makes a woman attractive and socially-acceptable. The discourse used in fashion magazines appeal to women’s psychological needs for social belonging…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Fashion Magazines as Influence of Female Body Image
Read TextPreview

Extract of sample "Fashion Magazines as Influence of Female Body Image"

Fashion Magazines as Influence of Female Body Image
Women’s fashion magazines greatly influence how women view their bodies and the image they portray in society. Fashion-based media works diligently to cater to females that have a worldview of self-indulgence, elegance and maintaining a chic outward appearance. Beauty, vanity and perceptions of self-sophistication underpin the type of discourse utilized in fashion magazines in order to appeal to these hedonistic characteristics of the female consumer. It is this type of discourse that can negatively influence female body image, by using imagery of women that are atypical to the average female consumer.
Magazines such as Cosmopolitan use language which asserts that women are socially substandard and not acceptable without sustaining the good looks of other women utilized in the magazine’s imagery. Over time, after being exposed to these messages and innuendos, women believe in this propaganda (Lemberg, 1999). When fashion magazines use images of unattainable physical perfection, it is said that this imagery diminishes feminist ideologies and begins asserting to women that maintaining a similar physical exterior is the fundamental objective of being a woman (Cash, Gitter, Kogel and Zaphirpoulos, 1997). Hence, women begin to develop ideologies related to vanity and seeking a magazine-asserted perspective of body perfection in order to be considered socially-viable which supersedes feminist beliefs.
Furthermore, Suls, Martin and Wheeler (2002) suggest that most women in society look toward social reference group figures when assessing their identities. This well-respected psychological theory suggests that women’s sense of identity is constructed by conducting social comparisons with aspirational figures in society that have built a positive social reputation, achieved fashion sense, or have achieved the body image portrayed in fashion magazines. Magazines seem to understand this phenomenon, which is why these publications use celebrity imagery because of their aspirational traits. Therefore, women look toward these social figures as a means of making status comparisons to themselves and the celebrity. When women see that they have more curves or fatness as compared to these slender and popular famous persons, they begin to develop a negative body image and reduced self-esteem.
A study was conducted in which researchers used MRI technology to reveal changes in the brain as a result of exposure to fashion imagery. During the study, when shown images of women with slender body types, a part of the brain that regulates fear and anxiety was over-stimulated (Freidric, et al., 2007). This illustrates that if a woman does not maintain these attributes so often iterated as valuable in fashion magazine propaganda, there are chemical changes which legitimately occur in the brain that hyper-excites a woman’s deep drive to attain this same ideal of beauty and perfection.
Therefore, it should be concluded that fashion magazines deliberately reinforce the same propaganda that only achievement of the body ideal shown in magazine imagery makes a woman attractive, beautiful and socially-acceptable. The discourse and imagery used in fashion magazines appeal to women’s psychological needs for social belonging and understand how to use imagery that elicits real chemical changes in the brain, making female consumers yearn to achieve the same level of beauty they now believe is the appropriate model for beauty.
References
Cash, F., Gitter, A., Kogel, S. & Zaphirpoulos, L. (1997). Gender Attitudes, Feminist Ideology
and Body Images among College Women. Sex Roles, 7(8), pp.433-445.
Freidric, H., Uher, R., Brooks, S., Giampietro, V., Brammer, M., Williams, S.C.R, et al. (2007).
I’m not as Slim as that Girl: Neural Bases of Body Shape Self-Comparison to Media Images.
Neuroimage, 37, pp.674-681.
Lemberg, R. (1999). Eating Disorder Reference Book. Phoenix: Oryx Press.
Suls, J., Martin, R. & Wheeler, L. (2002). Social Comparison: Why, with Whom and with what
Effect? Current Directions in Psychological Science, 11(5), pp.159-163. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Fashion Magazines as Influence of Female Body Image Assignment”, n.d.)
Fashion Magazines as Influence of Female Body Image Assignment. Retrieved from https://studentshare.org/culture/1696482-final-research-paper
(Fashion Magazines As Influence of Female Body Image Assignment)
Fashion Magazines As Influence of Female Body Image Assignment. https://studentshare.org/culture/1696482-final-research-paper.
“Fashion Magazines As Influence of Female Body Image Assignment”, n.d. https://studentshare.org/culture/1696482-final-research-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Fashion Magazines as Influence of Female Body Image

Body Image

...? Body Image Aspects Involved In the Development of Adolescent Body Image The Nivea Visage advert features Akademi Fantasia’s star Marsha Londoh. In the advert, the star talks of how having oil free and beautiful looking skin while on stage (which comes after using Nivea visage helps her feel more confident. She goes on to say that having beautiful skin gives her the freedom to enjoy herself. The advert goes on to say that the product (Nivea visage deep pore control foam) contains carntine, which cleanses the skin making it look soft and beautiful. The advert can be viewed from http://www.youtube.com/watch?v=GTO-V4qdLS8 The product targets the young...
4 Pages(1000 words)Essay

Psych231 Body Image

...? Psych231 Body Image Collage THE PINK CIGARETTE ADVERT The Reynolds Company introduced the pink cigarette advert in the year 2007 targeting the teenage female smokers. The advert features an appealing pink color which embroiders its logo. Though the company stated that it wanted to capture the women smokers, the advert evidently attract teenage girls more. This can be illustrated by use of the pink color which is a color that most girls identify with especially during adolescence. The company uses a hot pink Fuchsia and a minty green teal and flowers which surround its package when in magazine. The advert of the brand camel no 9 and a slogan which states, light and...
4 Pages(1000 words)Research Paper

Vogue female magazines

...in the publishing business simply do not afford to ignore this lucrative opportunity. This research tends to focus on the Chinese version of the popular Vogue female magazines' prospects in the Taiwan's market. In the last few decades, Taiwan's culture has been greatly influenced by China, Japan and the USA. Taiwan is a country that always leads the fashion trends in this part of the globe, which eventually percolate to the other Chinese speaking markets like the mainland China, Singapore and Hong Kong. The primary reason for this is that the Taiwanese masses happen to be more open minded as compared to other Chinese speaking populations. Therefore, most of the...
8 Pages(2000 words)Research Paper

Body Image Essay

...and well-being. Males, in contrast, usually take a different view of their bodies. That is not to say that boys and young men are unconcerned about their body image, but rather than wanting to be thinner and more attractive, many males want to be more muscular with greater bulk. For males, this represents greater power. Whereas girls' self-concepts of attractiveness stem primarily from physical attractiveness, boys' self-concepts are linked to perceptions of physical effectiveness. Analyses of advertising content in the media have shown a preoccupation with thin female body shapes. Women's magazines frequently contain feature...
2 Pages(500 words)Essay

Body Image

...acts as informants in the dissemination of information, it too can greatly influence women's view on body image. Mass media is so powerful and influencing to the public that most of their information shared becomes the standard or model for people. It is the mass media that unknowingly amplified the stereotypical concept that social success of a woman lies in a slender female body, greater self-esteem and sexual appeal. Most researchers agree that mass media has likely contributed greatly to the increase in anorexia nervosa. Researchers and mental health clinicians have suggested that modern-day influences of...
6 Pages(1500 words)Essay

Body image and gender

.... & L. R. Kogan. (2001). “Satisfaction with body image and peer relationships for males and females in a college environment.” Sex Roles. Vol. 45.3/4, 199-215. Lokken, K., F. R. Ferrraro, T. Kirchner, & M. Bowling. (2003). “Gender differences in body size dissatisfaction among individuals with low, medium, or high levels of body focus.” The Journal of General Psychology. Vol. 130.3, 305. Lowery, S. E., S. E. Robinson-Kurpius, C. Befort, & E. H. Banks. “Body image, self-esteem, and health-related behaviors among male and female first year college students.” Journal of College Student Development....
7 Pages(1750 words)Essay

Body image

...target marketing in order to reach their markets and propagate their message. On the other hand, the detrimental effects of the marketing in people’s mind are shown in Dan Cook’s Lunchbox. Hegemony. These two articles reflect how marketers shape the body image of customers through the use of advertising and how advertising leads to the deterioration of our self-worth. Joseph Turrow describes how marketers are diverting their efforts from mass marketing to target marketing where specific advertising messages are geared to capture a specific audience. This is done by tailoring a program which is suited only for the target market while signaling the wrong people to go away. Target advertising, which aims...
2 Pages(500 words)Essay

Body Image

..., Y., & Hobby, A. D. (2012). Perceived body shape, standardized body-mass index, and weight-specific quality of life of african-american, caucasian, and mexican-american adolescents. Quality of Life Research, 21(6), 1101-7. doi:http://dx.doi.org/10.1007/s11136-011-0019-0 This source attempts to examine the perceived body mass of adolescents in the American society. Granatino, R., & Haytko, D. L. (2013). Body image, confidence, and media influence: A study of middle school adolescents. Journal of Applied Business Research, 29(1), 45. Retrieved from http://search.proquest.com/docview/1426770036?accountid=45049 This article highlights the...
2 Pages(500 words)Essay

Guy Body Image

...in the mass media (Government of Western Australia 1). The influence has been significant in as indicated in various researches. For example, a study carried out showed that looking at fashion magazines for a moment lowered the self-esteem of over 80 percent of women (Government of Western Australia 1). The media have failed to acknowledge that both males and females come in all different shapes and sizes. Therefore, the representation of one body type as being ideal is unrealistic (Government of Western Australia 1). This leads to adoption of harmful behavior to both males and females as they try to attain the images...
5 Pages(1250 words)Research Paper

Women and Fashion Magazines

..., women’s fashion magazines, as a media genre, are influential in representing and transmitting the “ideal woman” images to their female readership and thus may influence the behaviours of their readers in self-images creation and consumption (Hermes 1997, p 58). Fashion magazines, to some extent, serve as a carrier for stereotypes, mainly negative and directed to both men and women. Readers of the magazines occasionally develop self-esteem problems as they strive to look like the unrealistically portrayed models. Women’s fashion magazines...
12 Pages(3000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Fashion Magazines as Influence of Female Body Image for FREE!

Contact Us