Performance Appraisal as an Important Human Resources Management Tool - Essay Example

Creating your Dream Job al Affiliation) My dream job is to be a Brand Manager. A brand manager is responsible for the ensuring that the product or services that fall under their docket resonate with customers. To do these, brand managers monitor marketing trends while watching competition in the market place. They are also responsible for overseeing the junior marketers. A brand manager’s responsibilities range from product development to managing relationships with partners. In addition, they create marketable portfolios for their brands and develop consumer communication liaising with corporate advertising. Specifically, brand managers are involved in brand plan development that achieves company targets. They work closely with agencies who execute to drive superior market result. They are also involved in managing the day-to-day logistics of the brand programs and own timeline management, the budget, as well as analyzing the program. Moreover, they are involved in new product development where they maximize n utilizing consumer driven insights to ensure long-term growth of the brand. These insights translate to production of innovative products. Brand managers are responsible for the provision of analyzing the brand in the market. They provide information that help understand market trends and dynamics (Milkovich, 2003). They work together with the sales team and contract vendors to provide accurate volume forecast. They provide presentation materials to the sales team for retailer presentations using category management best practices. As a brand Manager, the compensation plan goes back to my values and vision therefore the compensation plan should be competitive, with cost effective benefits package that has a wide range of options that sustain my goals and needs. The program should include the base pay, the salary add-ons, payment of incentives and the benefits and services. The compensation plan should have medical coverage through a comprehensive and affordable plan, dental coverage with a complete dental plan that gives an individual the freedom to visit preferred dentists. In addition, there should be a disability insurance to provide support during unexpected hard times. Moreover, retirement’s savings are beneficial as they come handy at the retirement age. Saving for the retirement is a challenge therefore, it is necessary for employers to provide retirement benefit options. The other compensation benefit is the quality of life benefits that help provide happy and healthy life these may include gym sponsorship, payment of time off, and relocation expenses. Lastly, vacation benefits and time after a discrete period is necessary for unwinding and spending time with family. The compensation plan and benefits came about after careful consideration of the level of knowledge and skills the role requires. In addition, the role requires highly qualified staff and the role is very competitive and requires an individual to be more competitive in the market and to be able to know what is trending and to work around competition. The role requires frequent innovation of products to sustain the current customers as well as entice potential customers. Moreover, it entails product development and increasing brand awareness. Providing timely brand reports and presenting the overall performance of the brand as well as the sales performance of the brand. The role entails moving from one place to another, holding meeting and trainings. In the process of working an accident may occur therefore, the need for disability insurance is necessary as it goes a long way to ensure that work still goes on as well as my life is covered against disability. In addition, while working, an individual may fall sick, this requires urgent attention therefore the need for a medical cover. This also covers the dental problems that may arise. Moreover, the role requires an individual to have some vacation this is because if the complexity of work and the workload. The purpose of the vacation is to reflect on an individual’s life and unwind as well as to think strategically on how to take the products to take the products to a higher level. It is a fact that at some point an individual will either get out of the role to a higher level or retire. Some people may choose to retire therefore the retirement plan is necessary as it helps plan for the future and its uncertainties. The performance appraisal design involves the role analysis. This includes knowing the job consists of and must be based on the mission and objectives of the department, the organization, and the job itself. Likewise, the performance appraisal needs to have standards of acceptable behavior and the methods to measure performance. This includes abiding by the organizations rules and code of business conduct as well as been keen on the marketing code of conducts and the rules to follow while marketing and advertising the brands. The performance appraisal should be an ongoing process and should not be once or twice a year. In addition, the appraisal should be in such a manner that accommodates for the brand manager to receive feedback on their performance to know how they are performing. The performance needs accurate measures to make the brand managers know where they can improve. The measure should be accurate, reliable, specific, and feasible based on the organizations goals and objectives (Schulz, 2006). In addition, it is important to have a formal performance review with the line manager. The performance appraisal should include the job responsibilities in relation to the job description. It should contain the main functions as well as the additional responsibilities and the indication of meeting or exceeding the expectations. In addition, there should be recommendations and way forward in regards to performance. The performance appraisal should include the employee development and training goals. The agreed goals and training for following year and the anticipated date for goal achievement should also be included. Moreover, as a brand manager, it is necessary to submit own performance for the year. The assessment of an individual in regards to behavior is important as they measure what people do in the organization. It is easier for supervisors to appraise behaviors that traits therefore physical actions can be observed and as a result, they are more likely to be better assessment of the performance of an individual. Most employees are comfortable with the evaluation of their performance based on their behaviors. However, behavioral evaluation is a poor measure of work performance unless the chosen behaviors are directly applicable towards achieving the goals in the organization (Grote, 2009). The rational of the performance appraisal identifies the performance evaluation and review. It highlights an individual or groups performance over a certain period. It also reviews for the promotion of the best performing employees. It also incorporates the raise of monetary fund’s to those who prove to be worthy of a salary increment. Performance appraisal is further conjoined with performance management where a shared purpose and vision of the organization are made to help employees understand and recognize the contributions of the employees. Some of the considerations that went into the design of the performance appraisal include having job satisfaction and the growth and success of an individual and the organization at large. As much as performance appraisal encourages good performance, it is also serves as a guide that shows the weak areas of an individual and the best way to make these weaknesses become strengths. As a result, the management is able to help curb the problems thus achieving the set objectives and goals. Nobody is perfect therefore, the need to provide guidance and counseling is vital as it aid in the improvement of performance at work. The success of a performance appraisal relies heavily on the people who use it. Therefore, employees should be involved as they are the ones who improve the effectiveness of an organization. It also involves the interaction between the managers and subordinates to evaluate performance. The appraisal of employees should be used for future planning, the reward and promotion procedure. There is also the need to communicate the performance appraisal process to the junior marketers and new managers reminding them that it is an ongoing process how it works and where to get assistance if needed. It is necessary for the organization and the management to ensure that managers and supervisors understand why the process of appraisal takes place and its importance. Moreover, the documentation needs to have an effective system that provides clear guidance for managers to evaluate employees. This leads to consistency and allows the results of the evaluation for review to identify areas of strengths and improvement. In conclusion, the performance appraisal is a tool that needs to be easy to understand and interpret. It has an integral performance in any organization. It is important to use it to get maximum productivity from employees. Organizations should use appropriate systems that are not biased and to be fair in making the appraisals. Employees should feel the need to be successful and to work effectively to meet the organizations goals and objectives. The employees should be educated on the performance appraisal. This is important especially when promoting and increasing salaries. Performance appraisals are vital for the successful implementation of a company’s goals and objectives. References Grote, R. (2009). The complete guide to performance appraisal. New York: AMACOM. Milkovich, G. (2003). Pay for performance evaluating performance appraisal and merit pay. Washington, D.C.: National Academy Press. Schulz, M. (2006). Performance appraisal. Boston, Ma: Harvard Business Review, Reprint Dept. Read More