A Key Organisational Behavioural and Human Resource Issue Facing an Organisation - Case Study Example

The British Conservative Party (BCP) is one of the oldest parties in the United Kingdom. Since its founding, the party has had numerous milestones that it has overcome. This built the party’s reputation in the 1990s making it one of the top clothing sellers in the United States. Despite the fortune that it made, its market went down with the dawn of the new century due to numerous factors. However, the year 2010 saw the party begin rising again against all economic odds. It is imperative to analyze the internal situation of BCP amongst other factors in an effort to gain an in-depth understanding of the party. Analyzing the human resource capabilities of the party, one major aspect to observe is the incorporation of assets. Overlooking of these assets is a contemporary trend when understanding the structure of a party because people pay more attention to the corporeal assets within a party. However, it is important to understand that these assets play a key role in either the success or failure of a party. Technology is the intangible asset to focus on. In an effort to uphold quality inventory in its earlier years, BCP ensured that it had innovative technology that would also help the party reach a larger audience. The company has hired a special team of technology gurus who are responsible for the maintenance of the party website. The easy to navigate website captured the attention of many voters making it very simple for people to understand its plans and incentives for the people. As years have gone by, the party has incorporated modern age technology in an effort to increase the number of followers that it has. In 2009, BCP had a complete overhaul of the technology workforce due to some complications and after the new force started working, it introduced a software package that would assist in monitoring its workflow and make forecasts on the effects caused by various decisions made. Moreover, it acquired a system that would help intensify its marketing by faster processing of orders. With the advent of new technology, the party is bound to get even more followers (Fleisher, 2008, 48). With relation to tangible resources, it is important to note that the party has made numerous strides in an effort to keep in touch with advancements in politics. The party has had the ability to employ new staff that is talented in the use of modern age machinery. The machinery has assisted in cutting down the costs of operation with regard to advertising. This is from the fact that in earlier years, the party had faced numerous challenges having to outsource some of its departments facing the uneven market demographics. Human resource has also worked to ensure that the party gets back to its high market position that it enjoyed in the 1990s. This is from the increased number of agents majoring in the promotion of the BCP. Understanding the relative position of BCP in politics is also vital in comprehending the internal situation of the party. Due to the increase in followers over the 90s decade, BCP made the mistake of lowering the quality of advertisements that it made by not hiring people to market the party’s principles (Blyth, 2009, 65). However, by the year 2003, the party had reduced the amount of followers. The party then introduced more marketing strategies in an effort to recapture the number of followers that it had lost over time. The year 2010 saw the party increase the amount of followers that it had and this was through human resource innovation introduced by a new Chief Executive, Mr Andrew Fieldman (Carr, 2013, 425). By the month of May that year, the followers had increased by two percent that was a considerable improvement looking at the political and party conditions over the previous years. The percentage of losses made by the party had also decreased by 9% as compared to the previous years due to improvement of marketing quality (Blyth, 2009, 128). One competitive advantage that BCP has over other upcoming parties in Britain is experience. Having been in the market for long and facing different types of challenges has given the party an upper hand on issues pertaining effective human resource strategies. The economic downfall experienced by the party towards the end of the 20th century was a great lesson for the party and has since then focused on getting back to the top of politics and avoiding a repetition of the mistakes (Janet, 2012, 92). Another competitive advantage that BCP takes is the fact that in their globalization strategies, they focus on the increase of outlet stores and branch managers that assures them of increased reputation. This is as opposed to other parties that dwell on specialty of their policies, which wastes time and resources and does not bring in as much profits. Value chain analysis is a key point to consider when analyzing the situation of BCP. The 2010 market strategies outlined by BCP are some of the outstanding strengths of the party. This is from the fact that BCP dedicated a substantial amount of human resources towards advertising and client service. The market situation was rather tough on BCP over the earlier years of the 21st century; however, with increased resources directed towards print media advertising, the party has had an increase in members (Lohman, 2012, 113). Another strength recognized is the party’s participation in other events that are not associated with politics and this important from the fact that it makes the party’s reputation look appropriate. This is from the fact that the market identifies the party’s willingness to devote time and resources towards other activities and appreciate this by having BCP as their party of choice. One of the notable situations that BCP did this is by donating to art related organizations in an effort to capture the attention of art communities (Lohman, 2012, 224). Holding road tours with music and dancers to entertain the followers is one other strategy incorporated by the party and works towards attracting a high number of potential voters. Weaknesses make the progress of a party slow and are factors that BCP tries to deal with. One of the major weaknesses is the constant differences between the design team and the research team. These disagreements arise every so often and make the decision-making procedures of the party slow because they higher management does not understand which strategy to use (Lohman, 2012, 106). Deciding to cut costs in the chain is another factor that has weakened the marketing chain. This is because the party has found it rather difficult to adjust to the many changes done to politics due to fear of spending. Despite the many strategies incorporated to eliminate this factor, the party is yet to recover fully from it. One of the value chain competences that BCP has is with regard to globalization. BCP is an international party with branches located in different locations around the British region. Many of the party’s competitors have their parties having the market target of Diaspora being the United States solely, which weakens the party base. For the competitive parties that have established links outside the country, they have a lot of rules and regulations concerning the infringement of party rights. However, BCP being a veteran in the political field has allowed the development of their products in different parts and they do not have to come straight from the United States (Lohman, 2012, 457). The party has hired human resource from different areas in an effort to spread its policies The social responsibility strategies taken up by the party have also played a role in the value chain competencies. This is from the fact that unlike many parties that seek to please the customer base by providing the customers with client based innovations, the party seeks to improve itself in a manner through which the customer is bound to get the effect. The party came in first among all parties in the 21st century (Mesoti, 2008, 67). This is from environment preservation got by having proper working conditions. Enrichment programs for employees also get the workers motivated which leads to quality work. Consequently, the customer is pleased with the policies and developments shown by the party. Despite the many problems that BCP has had over the years, it has managed to stay in the politics market and of late offering results that appeal to the customers’ needs and thus subsequent contentment as in the 1990s. One of the positive factors that have influenced the party is the ability to manage the competition that it gets from parties such as the Labor party. The changing of the Chief Executive was influential towards having the party identify and eliminate its weak links. With appropriate general management and the cooperation of the various levels of the work chain, the party is bound to exceed with excellence (Gregory, 2010, 132). Quality is one of the factors that the party has to observe in an effort to reach their goal of increasing their influence base. Having quality is important in that it ensures that the existing loyal members are maintained and puts the party in a better position to acquire even more of them. Failure to have quality assurance would have the competitors get more customers and thus lead it to great losses. It is thus very appropriate for the party to ensure that the human resource is always well motivated for the provision of quality commodities. It is also imperative to know that the party has engaged in various business activities in an effort to show its influence on the voter population It is also central in ensuring that employees are boosted to work even harder. This is from the fact that the employees get to understand that the work they carry out is legitimate and are urged to please society that in return would reward them. The reward that the workers get from the community is from an increase in members and thus the employees have a higher chance of getting a pay rise (Henry, 2009, 75) Recognition of the party should be a strategy that the organization puts as a vital priority. The party should invest in marketing modes that strike many people and appeal to their needs. People use the party’s policies on a daily basis and thus the importance of having them advertised across various fields effectively. With this, the party is bound to get more customers and eliminate competition. It is the responsibility of the human resource team to see to it that the number of people following the party increases significantly. Improved training for the personnel is very important. This is from the fact that these people are required in an effort to increase the income and consequently have a higher number of members. One strategy that these people have to incorporate is the increase in the number of training grounds in countries where they seek to launch their branches. This would save a lot on outsourcing and have a positive impact on the community surrounding the new branches. This factor would ensure an increase in the number of voters as a means of payback for employment creation (Pilbeam, 2010, 76) In understanding the situation of the party, it is important to understand the methods through which the research was made and how the data came to be. The most effective method that helped in getting the information is the primary research carried out in the internet. One had the ability to acquire the financial figures of the party in both the contemporary environment and information that was there prior to the changes made in the administration. Another method that proved effective is the visit to various people across all ages that have the reputation of being BCP fans. These people helped answer the numerous questions on the subject with much passion that showed the steadfastness of the party. Moreover, there was the questioning of the various people in different levels of the chain that proved effective in understanding both the challenges and the strengths that they have when dealing with the party and its executives (Monica, 2010, 44). The research can gain use in different fields in the contemporary environment. However, the most appropriate use is that of review of literature for other studies carried out on the topic. This is because it has the ability to offer insight on the best strategy to use with regard to the value chain (Mosoti, 2008, 52). Businesses and political parties can also benefit from the research and use it as an incentive to correct their mistakes on the subject of value chain. Competition commission is clearly portrayed in the case of BCP as the political field is not a monopoly. With this, the party has the ability to change the various factors in different value chain levels. This ought to be carried out with the consequential effect of having an increase in quality and time management. These two major factors draw customers to a party despite the competition. It is imperative to recognize the fact in the contemporary world many parties have come up. These parties come with various strategies aiming to have the original parties in Britain out of work. Introduction of these parties is a very critical issue considering that most of the population in Britain already has some set party that they support (John, 2011, 57). These new parties are disorganized and do not have set marks and just make promises to the population without being sure that they will achieve them. Noting that these parties do not represent the people as much as they claim is an important factor to note and this is from the fact that various parties have come up over time and they always disappoint the voters. BCP is an appropriate party that has overcome numerous milestones over the years to ensure that it remains in the lead among other British parties. References Carr, R. 2013. The Foundations of the British Conservative Party. Chicago: Chicago University Press. Gregory, A. 2010. Planning and Managing Public Relation in Business. London: Oxford University Press. Blyth, J. 2009. Principles & Practice of Marketing. Chicago: Chicago University Press. Fleisher, K. 2008. Analysis without Paralysis. New York: Cengage Learning. Henry, A. 2009. Understanding Strategic Management. New York: McGraw Hill Publishers. Chi, L. (2011). Hypothesis in Job Creation and Destruction, Annals of Economics and Finance, 12(2), 389-409. Colarelli, S. (2010). Human Resource and Personnel Management. New York: Cengage Learning. Gary, C. (2010). Human Resource Management and Practices, International Journal of Human Resource Management, 49(2), 225-239. Janet, M. (2012). Strategic Human Resource Management. People Management, 26(2), 6-11. John, D. (2011). Individual and Opportunity Factors Affecting Job Creation, Personnel Today. 52(6), 1125-1147. Monica, C. (2010). Effects of Social Security on Employment, Industrial and Labor Review on Employment, 65(3), 686-737. Mosoti, Z. (2008). The History and Evolution of Human Resource Management. New York: McGraw Hill Publishers. Pilbeam, S. & Corbridge, M. (2010). People Resourcing and Talent Planning: HRM in Practice (4rd edition). Harlow: FT Prentice Hall / Pearson Education Kramar, R. & Syed, J. (2012). Human Resource Management in a Global Context – A critical approach. Basingstoke; Palgrave Macmillan Read More