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Jet Blue Case Study - Essay Example

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tourism industry, which entered the market in 1978 and are now popular as no- frills, discount and budget carrier which typically offer low fares in exchange for eliminating all other traditional services (Baker, 2013)…
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Jet Blue Case Study
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Download file to see previous pages In this case, it is necessary to analyze human resource strategies, policies and practices directed toward the provision of best services within the airline industry. The following paper will examine and make an analysis of resource strategies, policies, and practices and their relation to one of the well-known low-cost U.S. carriers, JetBlue Airways.
In terms of hiring practices, JetBlue follows the Equal Employment Opportunities laws through its Corporation Affirmative Action Policy, which impedes any ways of discrimination and harassment against any candidate, employee, suppliers, and customer. As one of the key company’s values, Caring and Integrity in following EEO rules is doubtless (O’reill & Hoffer Gittell, 2001). According to the Corporation Code of Conduct (2014), JetBlue respects individuals in a non-discriminatory manner and without regard on race, gender identity, sexual orientation and religion, age, citizenship, disabilities and such status as veteran. These are all the regulations of the company based on such laws as Age Discrimination in Employment Act of 1967, Americans with Disabilities and Rehabilitation Act of 2008 and Fair Labor Standards Act of 1958 (EEO Laws, n.d.).
The process of recruitment should be aimed to not only filling with certain organizational gaps, but be focused on searching for specific skills and experiences of people to build an organization. The recruitment process at JetBlue, according to O’reilly and Hoffer Gittell (2001), is the most important thing as it means to search for those who would fit company values. For internal sources, employees are at the highest concern within the company, as they know the requirements of various positions and are able to take full responsibility on such knowing and desire to hold a new job. JetBlue motivates talented crewmembers in different ways, developing its reputation for special treating of ...Download file to see next pagesRead More
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