Nobody downloaded yet

Jet Blue Key - Case Study Example

Comments (0) Cite this document
Ann Rhoades the executive vice president is thinking about the very exciting start up year. Jet Blues service from 9 departures per day had increased to 50 per day in 11months the fleet had grown from 2 planes to 10 new planes every year through the end of 2003 bringing the fleet count to a 40…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Jet Blue Key
Read TextPreview

Extract of sample "Jet Blue Key"

Download file to see previous pages Jet Blue Was the best ever funded airline n the aviation history of U.S.The aim was to bring humanity back to air travel. Also the airline aimed at having a paperless airline .the company focus was efficiency and service. The company thinks of them as advocates of their customers. David Neelman was the founder of Jet Blue Airlines. Neelman with his experience and new ideas gave jet blue a new look and setup a target market where they could bring back humanity to air travel jet blues top management team was a virtual team in many respects .
The geographical dispersion of the top management team reflected the diverse lifestyles and preferences of Jet Blue's top management. They intended to take the best from all airlines and apply it to Jet Blue. Rhoades emphasized on defining values and making them comprehendible to the team at jet Blue. Rhoades believed values were that drove the other activities around in an organization. All was going well with the airlines but now Rhoades was thinking how they would sustain this level of performance where they ere looking to serve airline travelers low fares, but high quality service.
The case summary stated above gives us a brief outlook but yet entails all aspects of the case being discussed. Jet Blue Airline is new in the airline industry; it has already had one successful year of operations. The management consists of the most reputable, and experienced individuals of the aviation industry. We observe high capitalization has been done for the project. The aim of the top management is to offer low fares to people yet give them the best flying experience (i.e. the best quality of service ) we would making a few recommendations with reference to the key issues identified above .
In order for jet Blue Airlines to be able to develop a value based high commitment culture along with rapid growth it is vital for organization's management's to understand the meaning and importance of an organization's culture, how it affects the performance and productivity. As we are aware that by definition culture is a set of norms, beliefs, and expectations. In order for organizations to be successful they need to consider what are the factors that influence an organizations culture. The management at Jet Blue Airlines needs to consider also that the external environment which most importantly consists of the competitors effect the culture. Here we are looking at a high performance culture. in order to achieve this the employees at jet blue airline have to plan and conceive ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Jet Blue Key Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Jet Blue Key Case Study Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Jet Blue Key Case Study Example | Topics and Well Written Essays - 1000 Words)
Jet Blue Key Case Study Example | Topics and Well Written Essays - 1000 Words.
“Jet Blue Key Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Jet Blue Airways

...Jet Blue Airways In a competitive market, for a provider to be successful they would need to have an edge above competitors. This edge is acquired by either offering a good or a service that others do not offer; offering the same goods or services as they do but differently; or by offering value added services that competitors do not offer. In a volatile market however, flexibility to changing situations is even more important than all other competitive strategies as it ensures that the business in question will adapt more easily to market fluctuations without unnecessary and avoidable losses. Trends in the US airline industry and their impact to company strategies The US airline industry was undergoing many and varied changes... ...
4 Pages(1000 words)Case Study

Jet Blue in the United Kingdom

...? Jet Blue in the United Kingdom BY YOU YOUR SCHOOL INFO HERE HERE Jet Blue in the United Kingdom Jet Blue is a United s-based airline company providing a low-cost and low-frills business model for the price sensitive consumer target markets. Jet Blue currently services a variety of domestic destinations, maintaining appropriate hubs in highly profitable markets such as Fort Lauderdale, Florida and Boston’s Logan International Airport. As an MNE, Jet Blue also services Aruba, The Bahamas, Puerto Rico, Mexico and Bermuda. Jet Blue is able...
4 Pages(1000 words)Research Paper

Jet Blue - Strategic Management

...Jet Blue Part One What is the most important problem facing Jet Blue The most important problem that Jet Blue is facing is their ability to sustain their enormous growth in the industry. Jet Blue started operations in 1999 following Southwest's low cost solution but with value added in-flight features. After the 9/11 attacks, Jet Blue was one of those few airlines that managed to remain profitable. Banking on the success of initial years, Jet Blue expanded its services, destinations and airplanes to provide its travelers more travelling...
4 Pages(1000 words)Assignment

Jet Blue

...around America. JetBlue has also partnered with Blue’s Clues, Nickelodeon, The American Cancer Society and First Book to promote charity and awareness in JetBlue’s major cities. The JetBlue challenge is a program set up by JetBlue and Colana Sports Group to create golf tournaments for companies to generate revenue while promoting JetBlue. It’s a self-proclaimed “one-Stop shop” for companies looking to promote through golf tournaments. But it doesn’t stop there: the website outlines A cooperative strategy that seems incredibly diverse and also includes a CEO outreach program, a “Jetting to Green” program that creates a JetBlue and partnership, a “JetPaws” program that offers a pet...
5 Pages(1250 words)Essay

Jet Blue Airways

...Jet Blue Introduction Jet Blue has been a reputable company in the airline sector within USA since its launch in year 2000 due to being a low cost airline company; the company achieved low operating costs while offering customers a pleasant flying experience. Jet Blue chose to target larger metropolitan cities with high average fares and due to having low fares Jet Blue has seized market share from other serving airline companies. Jet Blue has not only survived but also performed well during difficult industry period i.e. 2000-2003, this period can be deemed as a...
3 Pages(750 words)Essay

Jet Blue Airways

...Jet Blue History JetBlue Airways Corporation was formed in August 1998 as a low-fare, low-cost, but high service passenger airline serving select US markets. The company flew point to point service between destinations and serviced a combination of short and long haul markets. JetBlue was founded by David Neeleman, a veteran in the low-fare airline industry, who was backed by a group of private equity firms, led by Weston Presidio. The initial investors in JetBlue provided a total of $175 million in start-up equity capital. JetBlue began flying in February 2000, and in April 2002, the company completed its IPO raising an additional $158 million. The company’s shares performed well since the IPO due to...
5 Pages(1250 words)Essay

Jet Blue

...Business February 16, Essay Analysis of an entrepreneur: JetBlue Airways Background Jet Blue Airways started operations in year 1999. From a small beginning, the airline has grown to become the nation’s sixth biggest airline by passenger capacity. The company championed over rivals as it revolutionized the budget fare concept of air travel. While it is a copied strategy, JetBlue added value and introduced new strategies in its operation. Where its major competitors failed, JetBlue remained profitable even during crisis time. It drives its success from its innovativeness, expertise of its management team and its financial strength. Although it is considered a budget fare airlines it did not sacrifice...
2 Pages(500 words)Essay

Blue jet

...Blue jet Affiliation: Strengths JetBlue has and continues to have an innovative approach to business which means it is open minded to new ideas that will continue its unnamed motto of lower costs and good service. Cut down on unnecessary expenses which do not add any value to customers but end up increasing the budget such as serving food as opposed to providing only snacks which are cheaper in the long run and keep customers happy and full. More amenities have been offered increasing the services and outdoing even the premium airlines at less cost. Such amenities which have attracted more customers include personalized television with over 20 channels as well as leather seats which are wide and have more leg allowance. Reduced...
4 Pages(1000 words)Case Study

Jet Blue Case Study

...directed toward the provision of best services within the airline industry. The following paper will examine and make an analysis of resource strategies, policies, and practices and their relation to one of the well-known low-cost U.S. carriers, JetBlue Airways. In terms of hiring practices, JetBlue follows the Equal Employment Opportunities laws through its Corporation Affirmative Action Policy, which impedes any ways of discrimination and harassment against any candidate, employee, suppliers, and customer. As one of the key company’s values, Caring and Integrity in following EEO rules is doubtless (O’reill & Hoffer Gittell, 2001). According to the Corporation Code of Conduct (2014), JetBlue respects individuals in a...
7 Pages(1750 words)Essay

Jet Blue Airways

...Final Project Summary Jet Blue Airways is a low prices airline providing low costs flying services to its consumers. The main mission of this airline is to provide high quality services to its customers in every aspect of air travel. The company should also aim on combining their low cost services with luxury and comfort in order to enhance their services. For the year ended 2014, the financial ratios of jet blue airlines reflected strong financial results. The company experienced a growth in the net income by 38%. These totals up to $232million with the exclusion of $241million gain from the sales of their subsidiary. Their net-to-debt-capital decreased by approximately...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Jet Blue Key for FREE!

Contact Us