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1 Question- Evaluate the role that employer brand might play in attracting the best candidates to meet HiTechs developing needs 2 Question- Critically assess how the company might improve its graduate recruitment programme - Essay Example

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An employer brand of good repute adds value to his employment opportunities and services to prospect candidates in addition to the customers (Armstrong 2012). Therefore, HiTechs…
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"1 Question- Evaluate the role that employer brand might play in attracting the best candidates to meet HiTechs developing needs 2 Question- Critically assess how the company might improve its graduate recruitment programme"

Download file to see previous pages The branding exercise will place Hitech Company in a strategic position, whereby they will have the luxury of having a big pool of talented candidates to choose. HiTech deals in a specialized kind of recruitment market characterized by constant struggles for the best human resource available in the market. Therefore, employer branding will ultimately raise HiTechs reputation in the job market, and qualified employment seekers will always jump at every opportunity of joining HiTech Company. Employer branding will additionally ensure that Hitech stands out in the congested market, and will give job seekers gripping reasons for joining Hitech rather than looking elsewhere.
Through employer branding, HiTech Company will be able to embed the company’s values, preferred behavior, and the organizations personality. Through this drive, HiTech Company will be able to reap from improved employee engagements. Better staff engagement in addition to incentives has been revealed to deliver greater output and very desirable staff retention rates – all of which play a vital role in retaining and attracting the best staff members from the job market (Armstrong & Armstrong 2009). Employer branding additionally assists in strengthening the staff loyalty and therefore reducing staff turnover rates. In such a highly specialized market, insider information travels fast; therefore, a good reputation through employer branding makes potential employees already employed to be curious and want to join the highly regarded organization.
Graduate recruitment programs are staffing exercises carried out by different organizations in the job market that involve hiring new staff members, many of whom are new in the employment market (Dahlberg et al. 2008). Companies usually engage in these programs to source for new blood into their organizations to ensure continuity and efficiency while ...Download file to see next pagesRead More
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