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Qualitative researchers should not seek rigour and reliability. They should not set out to measure the world. They should instead seek to meet the world and must therefore conduct in-depth interviews so that a faithful appreciation of the complexities of - Essay Example

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One of the approaches used in the academic circles is the use of qualitative research methods. In most cases, this approach is used in the process of data collection for…
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Qualitative researchers should not seek rigour and reliability. They should not set out to measure the world. They should instead seek to meet the world and must therefore conduct in-depth interviews so that a faithful appreciation of the complexities of
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"Qualitative researchers should not seek rigour and reliability. They should not set out to measure the world. They should instead seek to meet the world and must therefore conduct in-depth interviews so that a faithful appreciation of the complexities of"

Download file to see previous pages s an a method employed for inquiry in various academic disciplines; initially, this approach was commonly used in social sciences, market research and several other contexts (Johnson & Christensen 2008, 32). It is important to realize that qualitative research is important in gathering an effective in-depth comprehension of various factors about human behavior and the issues that govern those behavioral issues (Anderson 2000, 17).
The qualitative research methodology has been cited as very effective in investigating the how and why of an effective decision making process and not just about when, what and where (Thomas 2003, 98). In this case, samples that are small and focused are preferred compared to those that are large. In conventional perspectives, qualitative research methods have been known to produce information relating to particular cases (Denzin 2005, 33). Quantitative research methods are thus used in seeking some empirical support for the research hypotheses that are created (Denzin 2000, 54). This paper examines quantitative research methods, focusing on how it is often used in business and management research as well as the criticisms raised against its effectiveness.
The increase in popularity for qualitative research methods in most of psychological disciplines can be traced back to dissatisfactions that happened within experimental and cognitive psychology that was prevalent in the 60s and 70s. During this time, a broad range of qualitative humanistic approaches were designed in order to respond to the wide countercultural critiques in traditional foundations of authority (Ramsey & Ramsey 2010, 31). This prompted a new wave of different qualitative methods that came alongside an importation of post structural and postmodernist perspectives that featured in the 80s and 90s.
In the 21st century, the situation has appeared to be that of heterogeneity, featuring qualitative research as the best and effective conceptualization as a fuzzy situation. ...Download file to see next pagesRead More
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