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Organisations, People & Performance - Essay Example

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Most businesses have core and non-core strategies. The noncore strategies have to be aligned with the core strategies in order for…
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Organisations, People & Performance
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Download file to see previous pages Modern human resource management has shifted and it has entered the core of business strategy. Unlike the earlier times when HR strategist were never included in the core firm strategy, a modern firm has to include it in its core strategic planning because HR has become the most important resource a firm can have (Stonehouse & Houston, 2013).
Easy Jet is a London based airline which operates within Europe and is headquartered in London Luton Airport. The airline is a low budget airline and offers low cost flights between cities within the euro region (Topham, 2014). According to Michael Porter, being a low cost producer is one of the strategic edges a firm can have (Stonehouse & Houston, 2013). Most of its airbuses make return flights, landing back to their airport of origin within twenty four hours.
Easy Jet intends to be the pioneer and the leader in Europe’s short haul flights. Easy Jet also looks to have a customer-centered strategy which is geared towards making sure that customers are happy with its services. It intends to do this by having a good HR strategy that is geared towards having a safe workplace with positive values and a healthy working requirement.
Michael Porter (2008) defined competitive strategy as anything that gives a firm an edge over its competitors. He argued that this competitive edge can be derived from five major business factors. Cost is one of these factors and those businesses which are able to drive costs down while maintaining good quality are at a better chance of succeeding in the market (Schuler & Jackson, 1987).
Easy Jet has operated on the business strategy that is based on cost leadership. The firm has managed to be in the market even during the most chaotic market times. To be able to maintain this strategy in the future, easy Jet must be able to have a HR plan that is just as useful and make sure that its HR costs are kept down.
Miles and Snow (1978) described the various ways in which ...Download file to see next pagesRead More
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