Sales Training, Development Stage - Essay Example

The 7 by 7 rule of designing power point states that each slide should have no more than 7 lines and that each line should not exceed 7 words. Three different power points will be created for the morning session, after the break session, and after the lunch lecture. The first PowerPoint will cover the definition of sales, its goals, roles, direction, and the focus of selling. This will be accomplished with a minimum of 25 slides with comprehensive speaker notes at the bottom.

A minimum of 5 images must be used to show marketing dialogue, the role of sales, and any related topic idea. The second power point will outline and map the sales process and images depicting models of selling will be included. For the last session, the power point presentation will cover, in a minimum of 15 slides a reflection of the video that will be used to induce hands-on experience in selling (Amy 79). All power points will be colorful and animated and questions must be used at each stage to evoke critical thinking from trainees. A laptop, projector, and whiteboard will be availed for this training session.

            Video

A sales marketing video will be obtained from youtube.com and will be availed in the last session. The video will cover field marketing and will present different scenarios that are likely to be experienced during training. Person-to-person sales and making sales in a conference will be two scenarios that will be captured in the video. The CD will be provided and played through the laptop.

            Evaluating the Learners

After the three lecture sessions, a questionnaire will be handed to the trainees and they will be required to respond to the questions. The questionnaire method is superior in obtaining quick responses from the trainees as all of them respond at the same time. The questionnaire will test the sales skills that the learner acquired and the possible methods of tackling specific problems in the marketing field. The test will continue a marketing scenario to test the learner's abilities to employ effective marketing approaches in different marketing situations.

Guidance

Session

Timing

Trainer Guidance

Trainee Guidance

Lesson 1

1 hour 30 minutes

Must emphasize the definition, and mechanics of selling.

questions in power points must be asked to students.

Remain interesting, and use speaker notes to explain

Take notes, participate, ask questions

Lesson 2

1hr 30 minutes

Outlining and mapping of sales covered

Refer to Ppt speaker notes

Use questions at each point

Engage learners

Trainees get back to their seating positions.

Note-taking of crucial points

Lesson 3

1hr 30 minutes

The teacher will play the video twice, and then use the PowerPoint to reflect on the video.

Interactive questions.

Every trainee presents their opinion on the scenarios depicted in the movie

Note the various key skills in marketing

The timeline of the lesson will be reviewed after the first lesson. It may be wise to reduce the time for the second session and increase that of the last session as the interactive session is expected to take more time.

Formative Revisions

Formative revisions help to obtain information to help streamline instructional methods (Tuttle 122). During the instruction process, a critical observation of the training session will be engaged. The time taken to deliver the whole content designed for each lesson will be assessed. Also, the participation the trainees will be engaged and the content coverage of the lesson. If the trainer finds it difficult to deliver the content in the specified time, the content of the second lesson will be increased slightly or the content trimmed. Student participation may require to be increased through better motivation strategies such as the use of demonstrations.

Pilot Test

Before the training day, a pilot study will be conducted to validate the instructional methods designed for this training (Branch 122).  The study will include 10 representatives from the senior marketing board to assess the timing, the questionnaires use and the choice of the video for this session. A trainer will present the PowerPoint in 1 hour 30 minutes and the effectiveness will be tested. The quality and the quantity of the content will be revised to ensure that it is relevant and adequate to provide the right training during the actual day. This will be also a good way to test the equipment such as projectors and the laptop to ensure they are in good condition.