Download file to see previous pages...
Luther king Jnr in the commercial as the theme song progresses with the words “I believe there is a dream for everyone” is aimed at provoking the mind of the potential customer that the Silverado is their dream car. It is also a car for the entire American population; black or white. The use of the images of Armstrong on the moon shows it can be viewed as a truck of prestige. The landing of man on the moon was a prestigious occasion for America. The technology involved in doing it could also suggest that the Chevy is a technologically advanced truck. There are images of the hurricane’s devastating effects with an older make of the Chevy being used for the reconstruction. This portrays the Chevy brand as reliable trucks.
The three historical events have all brought the American people together. It could be in different fronts but their happening has brought a sense of unity to the country. The Martin Luther King brought the fight for civil rights and won the fight against racial segregation. This united the American races. The landing on the moon for the first time also brought Americans together in pride. The hurricanes that have devastated the people of America have also seen the country unite in agony and gloom. The larger picture is that the car is a unifying factor. They show the Silverado as a car with rich history and indispensible value.
Chevy has used these events in their commercial effectively but not accurately. If the events were to compel the buyers, they should have had more emphasis laid on them. The events should have been played slowly. The commercial is very fast paced and has a very busy theme with so many clips flashing by. However, the average American should understand the context.
Apart from the used historical events, Chevy could have considered the use of the bombing of the W.T.O. It would have portrayed the vehicle as a strong truck against the background of the falling houses. This would not be any different from the Hurricane
...Download file to see next pagesRead More
Name Instructor’s Name Course Date Observation Essay The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below). Source: Best Ads, 2012 This advertisement is to be analyzed in greater detail through addressing the following issues: (1) the argument; (2) the target audience; (3) employment of rhetorical principles; and (4) extent of conformity to advertisement theories.
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
The purpose of these themes is to pinpoint and draw in an audience; one that is interested in the thing being advertised.
One look at the advertisement reveals many of the purposes for which it was created. The product advertised is a
It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business
To begin with, many say they are not influenced by advertisement and they believe so because the advertisement does not influence them immediately. However, people are indirectly influenced by advertising; thus, their decisions on which products
ntroduction of a new product in the market or increase awareness of an existing item in the market, advertisement is the correct and effective channel to use. Advertisement has significant roles both to the consumer and to the producer. For effective advertisement strategies,
fined as a means of communication intended for marketing in which the target consumers are persuaded, encouraged or manipulated for the producers’ benefit. In as much as advertising is allowed and is very necessary, this century has seen advertisements take up forms which can
The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second advertising phase. Commitment is the third
3 Pages(750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Chevy Silverado advertisement, for FREE!