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Advertisment - Essay Example

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The product’s target market is the ladies who smoke. The advertisement is obviously targeted to women. The use of flowers in the background gives the advertisement a feminine touch…
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Extract of sample "Advertisment"

Print Advertisement The print advertisement that will be described is that of Eve Filter Cigarettes (Lindstrom). The product’s target market is the ladies who smoke. The advertisement is obviously targeted to women. The use of flowers in the background gives the advertisement a feminine touch. In addition, the hand holding the cigarette is a lady as evidenced by the pink nail polish on the fingertips. The advertisement emphasizes that smoking can be very cool and feminine. It highlights the packaging of the cigarette to capture the attention of the audience. The visual image is prominent than the text below. But one finds this appropriate because the picture really says it all. The paragraph below is just additional information to emphasize the message the advertisement wants to convey.
The advertiser wants to persuade those who will see the advertisement that cigarette smoking does not have to be manly. As written in the paragraph below, it is an expression for one’s love for pretty things (Lindstrom). Additional information is given in the paragraph stating that the cigarette is also available in menthol (Lindstrom).
The messages in the print advertisement are arranged in such a way that the most important message that the advertiser wants to convey is presented first. The use of big letters in the statement, “Farewell to ugly cigarette. Smoke pretty.eve.” is very fitting (Lindstrom). The prominent picture of the pack of cigarettes also contributes to the message that the advertiser wants to put across his audience. On the whole, one thinks that the print advertisement is very effective in capturing the attention of its market. Even without the paragraph below the picture, the readers have already understood and absorbed the message. The advertiser has achieved his goal.
Works Cited
Eve Filter Cigarettes. Advertisement. Lindstrom, Andrew. "50 inspiring vintage advertisements." 30 September 2008. Web. 12 March 2013 . Read More
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