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The author argues that for nearly a quarter century, NAACP (National Association for the Advancement of Colored People) has stood against the pejorative stereotyping within the movie industry but with little success. This has been largely attributed to attempts by a particular…
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Download file to see previous pages According to the author, Walter White’s attempts serve as the lessons of history to the pioneers of the new NAACP Hollywood bureau (Cripps 116).
The author indicates that both agencies (the old and the new bureau) shared a common purpose (that is, to influence the moviemaking field at its starting place), however, their tactics were different because their assaults began at different times. NAACP led by White was an alien force originating from the East that attempted to lay siege on Hollywood because its entire institutional foundation “served to deny African American life and culture a place on the screen, save for a caricature inherited from history” (Cripps 116). The present NAACP bureau is equated to a coalition of black elements of craft guilds and studio arts that seek to improve the rewards of membership. In other words, the aim of the association is to penetrate Hollywood past studio crafts into commercial Hollywood (Cripps 116). Both bureaus have attempted to make the presence of African Americans felt in Hollywood. However, the tactics used by the old bureau presents major problems that the new bureau has to evade if it has to succeed. The voice of White only “spoke to the situation of the studios themselves, and none spoke to the plight of the black actors” (Cripps 122). Thus, White was accused of threatening the livelihood of the African Americans and meddling in affairs that he barely understood.
The article uses media imagery to illustrate its points. For instance, media imagery reveals the stalemate between NAACP and its allies about tactics that are acceptable. Walter White suggested the creation of an NAACP Hollywood bureau that was to stand against pejorative stereotyping of the African Americans in moviemaking. However, the liberal allies saw his move as suppression and the black actors accused him of trying ...Download file to see next pagesRead More
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