StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Markiting - Case Study Example

Comments (0) Cite this document
Summary
Running Head: Marketing Marketing Marketing According to the American Marketing Association, “Marketing is an organisational function and a set of processes for creating, communicating, and delivering value to customers are for managing customer relationships in ways that benefit the organisation and its stakeholders” (Pickton & Masterson, 496-499, 2010)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Markiting
Read TextPreview

Extract of sample "Markiting"

Download file to see previous pages The paper would make an attempt to explore marketing mix of Sainsbury’s (2011), effect of internet on the same, issues that have arose from cultures or globalisation and Search engine optimisation (Pickton & Masterson, 496-499, 2010). Marketing Mix Product Quite understandably, being a retailer the product of Sainsbury’s (2011) ranges from grocery to home furniture, organic products to frozen foods, sports goods to clothing, from fashion to DVDs, the product line of Sainsbury’s is spread over different products. However, the focus has been to create a product line, which is more inclined towards non-perishable items rather than perishable items. For most of the large sized stores of Sainsbury’s would end up stocking more than 30,000 lines. However, important here to note is that out of these 30,000 lines around 6,000-7,000 product lines would be the company’s “own label” goods. Important here to note is that Sainsbury has been actively extending many product lines as well. For example, there are more than 700 line of the “basic” product, which the economy product line of the company. Furthermore, the company has also extended to include more than 1100 premium products in its line under the umbrella of “Taste the difference” category. Moreover, this has also allowed the company to customise its product line greatly. Sainsbury’s is now selling many well-known brands and along with them, it is selling many brands that have been custom made for its customers. Place Without any doubts, the factor of place has great importance in marketing. The company currently holds more than 872 stores all over United Kingdom. The stores appear to be in three formats including the regular stores, convenience and smaller supermarkets and the hypermarkets. In order to satisfy the needs and demand, there are some superstores of the company that operate on a 24/7 basis. The format of the store opened by Sainsbury’s largely depends upon the area and the need of the customers of that locality (Lancaster & Massingham, pp. 264-266, 2010). Important here to note is that how well Sainsbury’s and other retailers have been able to respond to the threat of disintermediation. Critics predicated that with the rise of brick and motor companies, retailers would become extinct. However, Sainsbury has been able to respond well to the challenge of disintermediation by intermediation and setting up new online business. Promotion Sainsbury’s has been an aggressive marketer and promoter for its products. The same is evident with the fact that recently, Sainsbury’s signed a deal with the administration of 2012 Summer Paralympics, which will take place during 29 August and 9 September 2012. Sainsbury’s has taken a bold step by signing a deal, which is the largest in the history of this event. Sainsbury’s also takes the credit of giving the advertising world “the best known slogan in retail advertising” which is of “Good Food Costs Less at Sainsbury’s.” Furthermore, since 2000, after being pushed at the third position in the retail industry of United Kingdom, it pursued aggressive promotion strategies. Using Jamie Oliver as the ambassador for the corporation, it has been able to add more than extra 1 billion Euros ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Markiting Case Study Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/geography/1407793-markiting
(Markiting Case Study Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/geography/1407793-markiting.
“Markiting Case Study Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/geography/1407793-markiting.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Markiting

Markiting

...?Table of Contents Page Marketing of Play.com 2 Introduction 2 Marketing of Play.com 2 Price 3 Promotion 3 Place 3 Product 4 Search engine optimisation 4 The impact of internet on the product mix 4 The issue of Globalisation 5 Conclusion 6 References 7 Marketing of Play.com Introduction The proponent of this article primarily discusses the role of information technology in modern marketing strategy of Play.com. In line with this, there is a concise discussion about the concept of marketing, marketing mix, search engine optimisation and the issue of globalization in this article. Marketing of Play.com Play.com is known for its blending of product, distribution, promotion and pricing online just to meet the needs and preferences... of Contents...
3 Pages(750 words)Case Study

Markiting

...?BCG Matrix and Marketing Strategy On page 10 of the Company and Marketing Strategy lecture 2 PowerPoint slides, we encounter the BCG model as a toolfor evaluating companywide strategic planning. The BCG model is a portfolio planning model used to line up which products within an organization’s product mix get more attention and funding. In a strict sense, the BCG matrix is based on the observation that an organization’s products can be classified into four categories based on combinations of market share and market growth relative to the largest competitor. The BCG matrix also aids management in making decision on resource allocation to the different company departments and / or strategic business units. The two dimensions... Matrix and...
2 Pages(500 words)Essay

MQP Markiting assignment

...?Running Head: report Strategic marketing plan for Buxton Water of the of the of the Introduction Strategic marketing starts with strategic analysis of company’s competencies, vision and competitors in the market. Strategic marketing plan for Buxton water also builds upon these fundamentals before framing its promotional, pricing and communication strategies. Because bottled water industry is continuously on rise, it becomes imperative to first define the mission of Buxton water. Following the vision and mission is the present market condition of Buxton, based on which are the marketing strategies and tactics. These marketing strategies will depend upon the current demand, rivals in the market, present customer perception... Head: report...
6 Pages(1500 words)Assignment

Markiting Campaign

... Marketing Campaign All businesses need to brand their products or services this also happens to people. This study looks at branding me to a potential employer in making decisions on 'marketing value decisions, identifying markets and understanding customers’ needs for value, creating the offer', communicating the value offer and delivering the value offer. This is a five appropriate value exchange explaining satisfaction of both sides. Marketing is a need to convey services and products to be known by others. This will involve many activities such as a sect of institutions and processes for determining my worth in the employment market segment. Branding strategy assist professional like me noticed and marketing my value... Marketing...
3 Pages(750 words)Essay

Markiting

... This article was well written, because it captured the attention of the reader. A goodarticle is one whose title is so compelling that it instantly grabs the reader’s attention. The title of this article was a strong one. That is “Angle, McMahon led way spending $97 per vote – and lost” which provided the assistance to the readers, as to what can they expect from it. This title clearly mentions what information you can get from the body of the article. The benefit of the article was quite clear and measureable from the title. The body of the article is the next main important part. This is where the reader learns, what he has already anticipated from the title. The body should fully justify the topic, and this article’s body... This...
5 Pages(1250 words)Assignment

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

MQP Markiting assignment

...Running Head: report Strategic marketing plan for Buxton Water of the of the of the Introduction Strategic marketing starts with strategic analysis of company’s competencies, vision and competitors in the market. Strategic marketing plan for Buxton water also builds upon these fundamentals before framing its promotional, pricing and communication strategies. Because bottled water industry is continuously on rise, it becomes imperative to first define the mission of Buxton water. Following the vision and mission is the present market condition of Buxton, based on which are the marketing strategies and tactics. These marketing strategies will depend upon the current demand, rivals in the market, present customer perception... Head: report...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Markiting for FREE!

Contact Us