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Sexism in the Media - Essay Example

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This paper "Sexism in the Media" discusses stereotypes that have a pernicious effect on society no matter the platform on which it thrives. Often, because the public demands entertainment, the media fails to analyze the long-term results some programs will have on society…
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Download file to see previous pages Even though both genders suffer some form of stereotyping, the female one is undoubtedly the most affected. Television shows to magazine covers depicting women in many negative ways, yet it is often seen and justified as a form of entertainment. The purpose of this paper is to highlight some of the TV shows portraying women as the ones who ought to be in the kitchen always and assess the sexism therein.

It has become a generally accepted lie that women are the ones who ought to work and remain in the kitchen. Even though it is almost in every culture that many women take up the duty of cooking, it should never be portrayed as though it is their onus. In the 2001 American TV series, 30-minute meals, Rachel Ray, the host, explains how one can prepare food in 30 minutes or less. While there is no negative depiction in this show, the fact that it only hosted by a woman shows a confirmation of the society’s perception toward women. According to Djuric and Studen, (p.457) social norms start forming when an attitude is promoted repeatedly. In this case, when the media keep on having more women hosting cooking shows than men, it becomes inevitable for such stereotypes to thrive.

In addition, unless there is resistance to the stereotyped gender, society will not even see any stereotypes. On many TV shows whether cooking or simply comedies there is nothing to show the participating women are uncomfortable. Because of this portrayal of women as being comfortable and capable of cooking better than men, society tends to view it as part of the culture. Consequently, the stereotypes are solidified not because the society is consciously approving the trend, but because the media seems to not only justify but also reward them. Therefore, the media could be said to fuel sexism in women, more than the society by failing to analyze the impact the shows have on the public.
Even though a TV show might simply seem comedy or harmless, as long as there is a presence of a stereotype, it harms society. In the mentioned TV show, it is not a comedy but simply a show meant to help many in society.  ...Download file to see next pagesRead More
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