Integration question Finance & Accounting Assignment
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(1000 words)
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Kotler has explained that the objective of marketing is to lure in new customers by providing them a higher and more profitable value for money, while continuously retaining existing customers by exceeding customer or client expectations. It is more of a socially manageable process where customers increasingly seek out products or services by simply creating as well as exchanging values with others (Kotler & Armstrong, 2008, p.5) However, the world in the 21st century has changed and evolved a lot.