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Watch the video first - Essay Example

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As a company Van realizes there customers like being given free merchandise, thus at times it offers free commodities. This helps as the customers are used to market van brand through the word of…
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Download file to see previous pages The Vans Triple Crown of Surfing sweepstakes is another activity that the company uses to help create awareness among the youth consumers. The sweepstakes is also merged with a Van Rockstar energy drink build its recognition by using the sweepstake. A person who wins the sweepstake is given $500 Van gift cards and annual supply of the Rockstar Energy Drink. Only one individual wins the sweepstake but other participants in the process learn about the Van brands (Calvin, 2011).
Van also has a surfing event known as Van Triple Crown that is generally a surfing competition. This competition is organized for fans who like watching and participating in surfing. The grand prize for the surfing competition is $820,000 and starts from November 12th to December 20th (Calvin, 2011). The competition presents surfers with Van shirts, sneakers, flip flops among other products, which the consumers may be interested in.
Van strategies work so well because they target consumers on not only the buying aspects but also other parts of consumer’s life. Evidence of this is shown on the free merchandise, concerts, surfing events among others, which proves Van knows the consumers well and want to positively influence their life to some degree (Steve & Chris ...Download file to see next pagesRead More
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