Fashion Videos Aesthetics Analysis - Essay Example

Fashion Videos Aesthetics Analysis Film In the first film, several cinematographic effects have been used both indecently and I combination so as to create the desired effect of the clip. Presumably, based on the context and end result, it is designed to portray the image of a suave, sophisticated and fashionable individual who is by virtue of those thing qualified and expected to use Dior’s perfume. The lighting used in black and white except for the final shots of the man followed immediately by the perfume bottle which is in color, this could be used to show the viewer that all that manliness, suave and machismo action could be brought to life, by the perfume, which is the objective of the advert. A three point effect has been used in most of the close ups to create a low key effect which in turn produces an effect of depth and intensity while at the same time eliminating shadows. A good example of this is the close of of the woman’s face (min 0.16). Different camera movements are also used to create effects of proximity or distance as well as illusions of speed and movement, sudden zooming creates an effect of intensity and this is used to make the character appear as such. Overhead shots are also employed through and a man is seen from high up a camera rapidly descends, possibly from a crane and it shows him standing and this emphasizes his isolation creating a somber and thoughtful mood. The quick movement of the camera from right to left just as the driver in the car spins the wheel is also used to create a superficial effect of a sudden turn while the close front view of the vehicle creates an impression of great speed as well as accentuating the beautiful effect created by the splashing water. Continuity or eyeliner matching is achieved with smooth perfection when the male character (min0.15) is pictured staring intensely to his front and the next shot directly shifts to what he had been staring at which was the woman. Another continuity techniques used is the match in action, throughout the film; the same song is playing continuously without a pause or variation except those that are part of the music itself. However the events in the film are not continuous and there are many and often sudden shift in screen for instance some are shot indoors while other are shot outdoors in the city and even in the beach. The continuity of the music however gives the impression that all the action is not only related but actually follows each other, in a sort of artificial chronology which allows a blend of virtually unrelated events presented after each other to somehow blend and make sense. Film 2 Kenzo Resort 2013?s Electric Jungle video is an animated and powerful look book that is designed to put the viewer through a range of amazing sensory experiences by combining different aspects of lighting, music and artistic designs. The video is appropriately named electric jungle because it creates that effect by combining a range of animal collages as well as African inspired print all played to the highly pulsating background electro music. The film’s director wanted to animate the illustrative world that could only exist in the imagination and to achieve this he had to create a surreal sort of alternative universe ins which the jungle patens mixed and alternated with the real world moving in and out. The film has a dream like quality as is evidence in the blending of the models the background and the clothes as they seem to move in synch at some points and at others interweave such that the background animal patterns take over the modes face. The models and animals appearing on the stage are in form of clear and sharp images which have either been taken with backlight or the shadows were eliminated in the editing with this clarity making the merging of radically different images more abrupt and noticeable. Through the pictorial collage, the director is able to match and include a variety of animal themed patterns from elephant, zebra and leopard among others, in addition, to the backgrounds patterns some of the animal’s images made “real” appearances such as a tigers face pictured behind the model. Continuity of the scene is achieved both through the music and the graphical editing that make it possible for the events and pictures to blend into each other automatically and abruptly. The electro music syncs with the flicker effect which is on the other hand makes it possible for the pictures to be switched without creating a noticeable pictorial vacuum as the models disappears and then reappears in different clothes. Film 3 The Gucci spring and summer advertising film creates an impression of duality in the fact that it has used mirrors in almost every scene and that way the actors and the objects such as the clutch bag appear to exist in a duality. In addition, the ad uses two women who albeit not identical have a great deal in common in terms of complexion and make up. The use of mirrors in the advert can appeal to a variety of factors ranging from mental and inner reflection vanity fractured personalities or confusion among others. However in this particular film, the director’s use of mirrors is to allow the audience a more detailed look at the collection of designs in the collection so they can “reflect” on them as they appear to be reflected in the mirrors. Furthermore, the collection of handbags and clutches seen in two parts, one as a real and another as a mirror image makes them look more artistic and create and impression of approval and perfection. The film has used different camera movements to enable the audience to see the models in detail by moving the camera from the left to the right up in a close up view of her and the accessories then moving on to the mirror reflection. This reflection shows the other side of the model and thus the picture is mad to look in a sense as if it is four dimensional since the two sides of the model can be seen at the same time (min 0.36). The lighting used is soft and there is backlight in most of the scenes which eliminates the shadows and creates a sharp clarity, this clarity is important since it enhances the duplicated image as well. Camera movement from an Arial view and descending at a faster speed than the action on the film creates a superficial falling effect where it appears as if the man on the piano is descending on it while in reality there is no movement. The music is continuous and as in the previous films it allows for continuity and enjoining of scenes which take place in different time making them run along smoothly as if they were taking place in succession while in reality they could be as far as days a part. Film 4 The boss bottled advert, shows the actor; Ryan Reynolds preparing for a night out by using the perfume in question, getting into a smart looking suit and leaving the building. In the opening scene, the director has used a soft front light against a hot backlight to give the actor and hot edge and make him appear more masculine gracious. This is achieved owing to the fact that the city’s background from the window is brightly and even harshly lit while the interior of the house in the direction from which the camera is filming is relatively softly lit, even dark in comparison. The camera view of the man as he moves into the dressing room in overhead and it is immediately followed by an almost identical view but this time of the streets with the intersection being in the position where he had been. This is meant to create the impression that the man’s house, is in its own way a city and thus further the idea of his power and confidence. The alternation between the traffic, which is moving at an accelerated rate and the confident unhurried movements of the character make him looks more confidence and in control. Then the music involves a repetition of the words “love you” this music when cued along with the conflict man and the picture of the perfume dominating the skyline and sends a direct albeit covert message, the perfume makes the user powerful confine and most importantly loveable. The final shot just like the previously discussed perfume ad is of the bottle dominating exact center of the screen as the man fades in the background, this staging technique effectively and immediately shifts the views attention, which the actor had fully engaged and directs it as intensely as possible to the bottle. The message this film ultimately puts through is akin to having the bottles say, “You see that sophisticated confident powerful man everybody wants to be like, I made him” Works Cited Dior, Christian. Dior Homme – “The Film' (Official)” Sep 1, 2013. Youtube. 12 Sept. 2013 Maitland, Matt. Dir. “KENZO Women Resort 2013 "Electric Jungle" Feb 18, 2013, Youtube. 12 Sept. 2013 Dev2Deph. “Gucci Spring/Summer 2012 advertising video” Jan 10, 2012. Youtube. 12 Sept. 2013 Boss, Hugo. “BOSS BOTTLED. TV Spot feat. Ryan Reynolds” 2011. Youtube. 12 Sept. 2013 Read More