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He compares General Motors to Volkswagen, the company which increased their investment in Audi and received a significant increase in their revenue (Rosevear, 2012). This is the best route for GM to take if it plans to reestablish itself amongst the world’s elite companies.
Production of Cadillac may be a lucrative investment but the company already has made some other important investments that can be successful in the nearest future. This is a major challenge to the investment manager since he cannot stop an investment that is already earning the company millions. The investment is tested and, therefore, has an edge over the new one. The existing investments will, therefore, get more funds allocated to them in terms of capital. Maybe, the company has to make a painstaking anlysis to figure out what investments are the best and whatare not effective for the company. It is the only way the best investment decisions can be made.
Rosevear, J. (2012). Why cadillac is crucial to GMs revival (GM). Stock Investing Advice: Stock Research. Retrieved from
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