Customers Advertisement Decision for Colorscope - Case Study Example

s Advertisement Decision Generally, s prefer to acquire services from an organization which does not exploit customers. The organization which make more profit or have large volume of sales tend to increase their prices in order to make huge sales at the end of the day (Carlberg, 135). In this case, the twenty five companies listed in exhibit three have large volume of sales. R. R. Donnelley and Sons Co. have the largest sales of $ 4,800 millions, while Brown Printing Co. has the lowest sales with $ three hundred and eighty four millions.

This shows that those companies charge a lot in service delivery. Another case is, the companies listed in the exhibit 3 have are the largest companies in the areas and many people will go to purchase in those companies. This shows that the companies are congested with many customers to be served at the same time. The customers will take more time waiting to be attendant. The attendants are always busy, since they are few and customers are many. Colorscope has many attended who ensure that customers are served immediately they make inquiry.

Colorscope also has many customers but it employees enough people who can handle the customers demand. Customers will opt to go to Colorscope instead of going to waste their time or queuing in order to get services. In Colorscope also customers needs to place an order and an attendant take care of the customers demand. Colorscope employee’s professionals and trains the employees in order to ensure high quality services. Customer needs to be served by professionals and this is the case with Colorscope.

Calculating Profitability of Job 61001 Colorscope has a long process in service provision. First, the customer’s places an order and then the customer representative talk to the customers and records the order details. The order is scanned and digitalized to computer pictures, and then an expert contacts publisher services which ensures color quality and appropriate of other picture features. The documents is passed to quality control to ensure it is of high quality and then sent to customer’s desk.

Those services have different charges in which customers the customer has to pay. Resource Drivers Cost Drivers ($) Customer care services 30 Scanning and digitalizing 60 Publisher services 60 Quality control services 40 Printing service 50 Total 240 In provision of service to the customer, the cost inquired will be $ 240. Assuming that in job 61001 the customer had to spay $ 350 for the services the amount will be subtracted from the cost drivers which is $ 240. Job 61001 will cost the company $ 240 to process and the company will have a profit of $ 110.

Profitability for Customer Number 16 Colorscope will make a profit of $ 100 from customer 16. Customer 16 has paid $ 350 and the expenses inquired by the company to provide service are $ 240. Through customer 16, the company will get a total profit of $ 110. The customer may provide more copies to be printed and this will earn the company more profit (Carlberg, 135). Work Cited Conrad Carlberg. Business Analysis. New York: McGraw-Hill, 2008. Print.