We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business to business marketing - Assignment Example

Comments (0)
Cameron [Manager] [Subject] 24 November 2015 CCS Company Analysis Cloud Creative Solutions a well established and full service agency offers a full range of services that include design, online marketing, media planning, internet marketing, direct marketing, public relations, and traditional advertisement…
Download full paper
Business to business marketing
Read TextPreview

Extract of sample
Business to business marketing

Download file to see previous pages... Client retention and client expansion should drive the center focus of the business as they strive to generate new commercial leads in a highly competitive market. A highly fragmented corporation can often lead to disarray in corporate structure even in a small business such as CCS. Peter and Sarah must leverage their small team to be more effective in driving business to CCS. CCS prides itself on its ability to deliver on customer client’s expectations, and still must compete aggressively against locally based companies. Business to business relationships differ much greater than traditional business to customer relationships in that much more time and effort must be emphasized on the client to ensure greater customer satisfaction and retention. Businesses to business sales often generate greater revenues per client than the traditional B2C sale, and therefore require a more focused marketing approach and contract close. Peter and Sarah must evaluate the products they offer, their media services, advertising, managerial services, prices, market location, promotions, customer relationships, and current economic client in which they are operating. It is a unique characteristic of the IMP approach to place emphasis on the in-depth description and efforts to understand the underlying processes underneath the interaction between organizations and networks. This process specifically focuses on the rational approach and strategy behind business-to-business networks. Peter and Sarah must strategically rationalize and position their marketing and communication skills to attract new business. (Baraldi, strategy thinking and the IMP approach) There are three distinct areas of account management that CCS must take into consideration. The first is the salesperson’s role in long-term relationships. Secondly, a more specialized area is the key management of the account. Thirdly, they must consider Global Account Management. In order to generate new business Peter and Sarah must expand far beyond attracting business in Barnet, North London. The Global Account Management approach will force them to understand cross-cultural issues, managing logistics competencies, and the management of complex internal and external networks. (Holt, Sue p. 2 Managing Global Networks). The Key Account Management roles that they must take into consideration will be to not only act as a relationship builder, but also as the negotiator, consultant, interpreter of customer values/needs, and also as a an advocate/friend. This Key Account manager should be comprised of not only Peter and Sarah but of their sales force team as well. The overall business goals should be consistent with the firms’ overall growth objectives. Some of the competencies they should emphasize are building global team leadership, and management skills; business and financial acumen; strategic vision and planning capabilities; cultural empathy; selling skills (internal and external); industry and market knowledge; and product service knowledge. (Holt, Sue p. 3 Managing Global Networks). Peter and Sarah must look at the buyer-seller interface as one extensive network, comprised of several different individuals at different levels and functional areas. They must develop relationships while keeping in mind that there are gatekeepers, influencers, specialists, sales reps and ultimately decision makers. There is a personal contact model that ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Business to Business Marketing
A.1 The process of marketing communication is considered as a tool which helps the different companies whether working on to market its products and services to both businesses and consumers.The tools of marketing communication helps the company to communicate its brand ideology to consumers.
12 Pages(3000 words)Assignment
Business to Business Marketing
This paper intends to include the nature of the Business to Business marketing along with its related fields so as to provide with a comprehensive description of the concept. Business to Business marketing is concerned about selling or purchasing of goods or services with a motive to support the operations of other firm or to support production of other firms’ products or even for resale purposes.
4 Pages(1000 words)Term Paper
Business to Business Marketing
Introduction Kotler (2005) states that the term marketing is derived from the basic structure of a market; the latter is a place where exchange of commodities, goods, and services takes place while the former define the activities that take place in the market.
11 Pages(2750 words)Assignment
Business to Business Marketing
ethod which is performed in between two businesses. Therefore, business-to-business marketing is a procedure between the different business houses such as the manufacturers, wholesalers and retailers. Triangle Creative Ltd is an advertising agency which was founded by David Thorpe and Angela Brown in the year 1998.
12 Pages(3000 words)Essay
Business to Business Marketing: Triangle Creative Ltd
The numerous sectors of B2B marketing are middleman, producers, government along with non-profit organisations (INSEAD, 2012). There are quite less number of customers in B2B market and thus they demand dependable relationships and a high degree of service.
13 Pages(3250 words)Assignment
Business to Business Marketing
line marketing, direct marketing, website developments and public relations. Their reputation has enabled them to attract clients mostly through word-of-mouth recommendation. Most of their clients are from the small and medium sized enterprises located in and around Cambridge.
11 Pages(2750 words)Essay
Business to business marketing
However business markets are much larger than the consumers market and the transaction that happens between organizations tends to have a greater impact on the economy as well as on the welfare of the people as compared to transactions which takes place between the business and consumers (Blythe & Zimmerman, 2005, p.
11 Pages(2750 words)Assignment
Business to business marketing
It has been noticed that for years, the concept of logistics had been an issue of war affairs. History has recorded which shows that what people wanted were not available or produced in the place of its consumption. These goods were not accessible even when they had the urge to consume them.
6 Pages(1500 words)Assignment
Business-to-Business Marketing
When communicating the value of its services, Cloud Creative Solution’s (CCS) first and foremost point of focus must be on how it will benefit the clients. Sarah and Peter must ethically plan, communicate, and
12 Pages(3000 words)Assignment
Business to business marketing
late is to lower the percentage that is imposed on the clients advertising budget for example from the current 10-15% to 5-12% (Simon and Marx, 1982). Even though David and Angela prefer rigid pricing system, it is imperative for them to consider negotiating with their
12 Pages(3000 words)Assignment
Let us find you another Assignment on topic Business to business marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us