Health Care Entrepreneurial Business Plan: Daily Apple - Case Study Example

Entrepreneurial Opportunity The following is an entrepreneurial opportunity on which the healthcare entrepreneurial business plan attached has been based on. Provision of Safe Food Supplements for Disease Control There are a whole lot of organic foods that are capable of eliminating myriad diseases and conditions that have disturbed human and animal life alike. Suitable solutions to health issues have been elusive to man since antiquity and developments to this front have appeared expensive than it was thought in the beginning. Billions of dollars are invested in research for disease elimination each year, while the challenges of new emerging diseases and infections as well as stubborn diseases and infections still pose a blind ending. Chemical world has for a long time squeezed its way into the living world, a paradoxical preponderance that can be equated to death and extinction of life forms in the future. On any scale of safety measure, mans’ health solutions will certainly be favored by life friendly interventions, coupled with embracing of technological advancement that reduce chemical interaction with life forms. To this end, Daily Apple Inc. shall provide the much timely and necessary jumpstarting attempts to ensure a thorough global enlightenment and products supply campaign that will raise health safety levels. Investing in this area is a new opportunity since the world over, only a few establishments have attempted to do this as compared to numerous others dealing contrary to the concept. Furthermore, new vigorous blood with the best state-of-the-art technological advancement in research, supply and public awareness is timely following a poor show by the market predecessors. The business as planned will be unique in that it has addressed all arising issues from internal pressure to external pressure such as consumer preferences. Project Concept Statement Project Description Daily Apple seeks to provide alternative health medication in the supply of food or organic sources of edible substances researched on for disease control and management. Ordinary foods and other edibles will be availed for healthcare provision. Animal health care products will be introduced after the next five years of study and research. Background information Multi-billion establishments have ignored one of the best disease control avenues by continually investing in a risky chemical business that poses a danger to life in the long run. Safe and life friendly vegetation, some readily available and others enhanced using safe technology will change the manner in which diseases have been fought. Business Problem Chemical world having a close link with biological world has contributed to persistence of disease and has promoted thriving of emerging new infections amid climate change. Organic life friendly food material has not correctly been explored with seriousness it deserves. Monopolistic attempts by a few companies have killed the dream of safe food supplement as alternatives medicine. Through an extensive public awareness all over the globe, the company will change the mindset of consumers, enlightening on safety levels and proper health maintenance skills. A link that is lacking will be created between lifestyle and disease control and management. Goals Provide disease screening to diagnose troubling diseases as well as new diseases. Liaison with government health officials will eliminate chances of undetected diseases thriving. Perform research on stubborn diseases to ensure that old diseases whose knowledge is available are kicked out of the world effectively. Perform research on new diseases to establish solutions of control and management. Possible elimination will be achieved if proper management is practiced. Supply human food supplements all over the world to ensure more friendly medicine is administered, lowering phamacotoxicity and side effect reports. Supply animal food supplements all over the world to ensure animal diseases are contained eliminating possible infection of man by zoonotic pathogens. Public enlightenment on proper diet contribution to disease management and control. A skeptical public may lack the useful benefits of food supplements due to ignorance and undue influence from chemical drug manufacturers. Provide disease surveillance for safety improvement in various parts of the world and proper control and management measures introduction upon detection of such diseases .Justification Viability of this project is entirely hanged on the fact that lifestyle including diet have not been explored and tested for health agenda. The fact that food supplements pose no dangers including that of an overdose as well as side effects are strong points that chemical drugs lack. Creation of a green globe highlighted by the prevailing climate change debate is a timely chance to introduce green health care products. Advancement in science and technology has given a facelift to the manner in which food supplement products have been handled before, always almost negatively. Social networks have given the global outlook a more comprehensive and inclusive platform for prospective campaigns. Resources required The resources that will be required in the first phase of the project will include a manufacturing plant with a transport linkage mechanism to crop suppliers, a farm to practice rare animal, vegetation husbandry and an aquarium for rearing medicinal aquatic animals. Foreign investment in similar projects will be embarked in 15 to 20 years of operation. Success Probability Success rate is highly projected to be positively favorable up to 0.82 (82.9%), based on global opinion on climatic debates as well as green campaign responses. It is also due to the feasibility studies done on similar companies as well as the performance of the economy at the moment and into the future. Executive Summary Introduction In consultations with the National Center for Complementary and Alternative Medicine (NCCAM), Daily Apple identified a missing link in the health care sector, with the best solution in the offing. Legal mandate compelled NCCAM to offer strategic support for like minded projects and initiatives, one of the few which that the company passionately represents. Since several developments have come to pass both in health care and in the environmental arena, provision of better alternative medicine is long overdue. The public world over is yearning to embrace green solutions in every aspects of life than never before. Upon these developments, the trickle-down effect of the needs at hand compelled Daily Apple to look for jumpstarting assistance to stakeholders. Our Mission At Daily Apple, we aim to indefatigably exploit all possible food solutions in offering the best alternative medical practices within the precepts of technology research and public awareness for a healthy planet. Our Vision To dedicate technological advancement in research for health care, inside the ordinary and ignored area of alternative medicine as well as pointing out dangerous health practices for the well being of humankind. Priority Setting Daily Apple has specific priorities, both for the short term and long term projection which include; Promote health care for physical wellness Promote healthcare for mental wellness Provide solution to management of major symptoms, pain and illnesses Target a specific disorder to research on and solve on every 2 years cycle Fight disease on all levels of diet and lifestyle practices Perform population and local screening to identify specific disease aspects Enhance research fronts on major killer diseases Formulate education and learning to staff on a continued basis for up-to-date delivery of our services Business Product Our business products will be health care food supplements packaged with a food face packaging for all consumer level. Our sales and public relations departments will prior to supply embark on an extensive marketing procedure, optimized to cater for all product clientele. Supply department will establish links for a comprehensive supply throughout the country. The company shall begin with ten products in the first supply plan thereafter increasing the product range as per production protocol has outlined. Our highly qualified professionals who passionately hold this project dearly will ensure that the initial production sees the light of the day in the market. Human Resource Manger Sales Manager Research Manager Production Manager Plant Manager Management Hierarchy Subordinate staff Feasibility Study Performance of feasibility study will be mandated to a leading audit firm before the company embarks on technical modality and development as well as carrying out of project implementation. Project implementation is expected to kick off in a stream of four major phases. The report on feasibility study will be discussed by the management team to pave way for the next stage of the project. Management team shall assist in design of the factors to be factored in by the audit firm. Target Market Daily Apple will aim to penetrate the general market since food supplements have a general market. However, different products with a specific patient clientele will be distributed to the specific market. Since the general market reach is easily reachable, it will not be a major problem in handling the supply chain. Resources Needed Capital expenditure will incorporate the cost of plant installation, motor vehicles for material transport as well as supplies delivery. Already in our possession is leasehold property with enough time left for project implementation before renewal. Premises facelift to fit in the plant design will be necessitated later in implementation. Staff hiring will be done by a recruitment firm for higher accountability and professionalism maintenance. Legal fees and remittances will also have to be met as demanded. Financial Projections Benchmarking analysis of similar companies can be relied to make the following financial projections before and after trading. Full operational finances will range at the tune of $1,000,000 The total asset base target is $3,500,000 Expected profit margin will be (first year) 58% Profitability Factors: Profit margins that will enable the company to hit the break even mark are favored by the following factors; a ready market, global opinion favoring the use of similar products, low market penetration by competitors, reduced costs of production by availability of better technology, social network sites increasing marketing efficiency and better national economic performance than previous performances. Challenges in to the Future: The future of the operations shall depend on the following factors; stiff competition from chemical drug manufacturers, loss of natural flora biodiversity through climate change poses a risk to full exploitation, international market policies which remain uncertain due to world economy and animal health research due to the diet differences may force creation of a new plant. Progress Evaluation: Performance progress assessment and evaluation can be performed on financial terms as well as objective target achievement. While supernormal profits may not be a good gauge for performance, objective achievement may be a desired measure for the same. Whether the company keeps the pace at which others are operating at or embracing the latest trends in the market may be used by the research and policy department of the company. Growth Strategies For the company to grow as expected and beyond, two strategies that would be meaningful for the business to thrive will have to be embarked by the company. These include; Sales and marketing strategy: a continuous review of the marketing practices will have to be ensured throughout the operation time of the company. Advantageous edge over the rest of the competitors will be created hence ensure an easy market availability. Studies and market research would also entail discover of desired products to be assed on the production list. This would ensure a demand driven market presence by the company ensuring business all the time. Internal control standards will have to be streamlined in order to ensure accurate, efficient and precise operation that aims at reducing cost of production while raising revenues at the same time. Production loopholes must be sealed and continuous staff training on the same made a routine of review and control. Read More