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As for employees, the job market in the United States has been turned upside down in the last couple of years, as a major result of the economic turmoil facing the country (Bureau of Labor Statistics, 2011). According to the Bureau of Labor Statistics (2011), the average unemployment rate across the United States remained steady for February and March 2011 at an estimated 8.8%. Thus, while working for a company like Wal-Mart may not be ideal, it may be one of the few forms of employment that many Americans are able to secure under the current economic circumstances facing the country today (Glasmeier, 2006).
Unfortunately, the retailer is taking obvious advantage of the desperation of customers and employees. In remaining a major force in the retail industry, gaining power through the economic crisis on multiple levels, the actual costs behind its low prices are definitely not a part of the organization’s publicized marketing strategy (MSNBC, 2005). . These customers do not need to be made to feel badly about their shopping experience, Wal-Mart has an opportunity that they are failing to realize.
At this point, they have a massive market share, which will most likely return to what it was prior to the 2008 economic collapse, in the next couple of years when the economy bounces back from its brief devastation; based on historical data (Microsoft, 2011). However, without implementing a training program that drives customer loyalty through employee satisfaction, Wal-Mart has the potential to lose their significant gain, to competitors like Target, when unemployment rates are down and the economy is booming once again (Microsoft, 2011).
Thus, this paper will examine the many reports of federal law violations and unacceptable human rights standards to which the big-box retailer has become accustomed in its time of economic prosper and impermanent power. According to Cram (2005), “In 2002, 43 distinct charges were filed against Wal-Mart for violations of the National Labor Relations Act and since 1995, 60 complaints have been filed against Wal-Mart with the National Labor Relations Board.” In response to these charges, this paper will also recommend implementation of a training project that will ultimately help to improve the image of Wal-Mart in the eyes of its most important assets, its human resources.
Assessment The number of employee complaints and lawsuits against Wal-Mart for its poor, and in some cases illegal, employment and employee relations practices that have been steadily rising throughout the past decade, makes this problem worthy of addressing; particularly at the local level where managers have
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