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... An Introduction to some branding concepts A Brand is a mark which identifies a particular product or service with a company, manufacturer or service provider. A brand can be in the form of a collection of images and idea such as a name, logo, slogan, and design scheme. These aspects of a brand can be developed to represent implicit values, ideas, a personality or an economic producer. Thus a brand constitutes a symbolic embodiment of all the values that a corporate stands for and its represents information connected to a company. The term brand name is often used synonymously with the term brand, but brand name is usually used to denote the written or spoken linguistic elements of a brand. In this...