Identify and Critically examine PERSONALISATION
20 pages (5000 words)
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It is claimed that this sudden gain of prominence is brought about mainly by its similarity with major concerns of New Labour discourses, such as accountability, individualisation, and risk transfer (Gardener, 2011). It is assumed that, as long as it ignores the prevalence of discrimination, inequality, and poverty, recognises the marketisation of community care and social work, stigmatises perception of vulnerability, and promotes indifference and apathy in social work (Meads, Meads & Pringle, 2001), the idea of personalisation should be critically challenged.