Nobody downloaded yet

McDonald's Advertising Campaign - Term Paper Example

Comments (0) Cite this document
McDonald’s Advertising Campaign In the world of advertising and fast food it’s essential that companies remain competitive with advertising and promotion. It is no surprise then that the largest fast-food company, McDonalds, is also responsible for some of the most in-depth and well-developed advertising campaigns…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
McDonalds Advertising Campaign
Read TextPreview

Extract of sample
"McDonald's Advertising Campaign"

Download file to see previous pages The current Mcdonald’s advertising campaign is referred to as the ‘I’m lovin’ it’ campaign. This campaign extends to international borders and has been implemented in virtually every advertising medium available within the contemporary media climate. While many might have expected this advertising campaign to be developed by an American firm, in actuality it was constructed by an advertising agency located in Unterhaching, Germany referred to as DDB Worldwide Communications Group, Inc. Rather than debuting the campaign in the United States, the ‘I’m lovin’ it’ campaign was debuted in Australia and that later throughout parts of Europe and ultimately the United States. It seems in structuring the campaign in such a way McDonald’s was able to in a sense test out their advertising and fine-tune its various elements before debuting it in the larger Western markets. This strategy has a number of beneficial elements, namely that despite pre-debut polling and surveys, the actual reception of the marketing campaign is not entirely discernable until after it is received within the public context; as a result numerous logistical and thematic errors can be worked out before it ultimately hits the most pivotal Western market. When it finally did debut in the USA on June 29, 2003 it did so with a large amount of fanfare. During its debut the campaign slogan was accompanied by the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake. In including such a large name (indeed, Justin Timberlake was at the top of the pop culture world at the time of this campaign) allowed McDonalds to significantly establish their new message and distinguish it from past advertising incarnations (Dicker 2010). In these regards, the debut functions as more than just a means of drawing significant attention to the product (which is one of the primary concerns), but it also functions to draw attention to the significant shift in tone and message from previous McDonald’s campaigns. This is important as it indicates that the campaign often does not simply signify a renewed approach to promotion, but oftentimes represents a philosophical shift in the nature of nature of the company’s vision. As advertising campaigns are implemented they oftentimes have been demonstrated to make subtle shifts within their production mechanisms. The McDonald’s ‘I’m Lovin It’ campaign is ne exception in these regards. Despite debuting with one set slogan and approach to promotion as the campaign progressed new forms of presentation were included; for instance, in 2007 a public casting call was issued which resulted in nearly 15,000 applicants (‘The Latest from McDonald’s’). From this pool twenty-four were selected and integrated into the advertising campaign. These individuals’ images and themes of inspiration were implemented on McDonald’s products throughout the world. This last method was a highly effective means of altering the campaign through becoming more directly involved in the customer’s perspective. Rather than simply relying on ad executives to determine what constitutes effective promotion, allowing actual customers to become involved functions to create a sort of raw and direct appeal to the audience. This method went beyond traditional television and print advertising, truly ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“McDonald's Advertising Campaign Term Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(McDonald'S Advertising Campaign Term Paper Example | Topics and Well Written Essays - 1000 Words)
“McDonald'S Advertising Campaign Term Paper Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The advertising of condoms
A condom is a thin sheath, usually of very thin rubber, worn over the organ to prevent conception or sexually transmitted disease. It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive".
22 Pages(5500 words)Term Paper
Sports media advertising
The author discusses the appeal in sports media advertisement and the impact that it has on us. Teenagers are an important part of the market and most advertisers have noted this. Sporting events and personalities in them possess power that can be used to influence teenagers in a way that is likely to have them act in a particular manner.
11 Pages(2750 words)Term Paper
Advertising and society
There are some advertisements which leave a lasting impact on the minds and hearts of the people. On the same tangent, there is one advertisement that has had a major say in being one of my favorites. This is because it hits the right areas in my heart as it connects with me in more ways than one.
11 Pages(2750 words)Term Paper
Winston's advertising
On the other hand, other advertisers use a different approach to target their customers. They make up a plan to target their customers by dividing them in the gender groups.
6 Pages(1500 words)Term Paper
WWII Uboat campaign
WWII U boat Campaign Germany built its first U-1 submarine in 1905. U-boats were effectively employed during Second World War in the Atlantic Ocean until allied implemented antisubmarine tactics to counter the U-boat threats to its merchant and naval fleets.
4 Pages(1000 words)Term Paper
Advertising Research System
Advertising is one of the biggest investments that companies make in a brand. As such it’s often necessary to conduct research prior to, after or during advertising campaigns to establish if the investment in the brand was worth it. By conducting an advertising research some of the key questions that marketers will seek to answer includes will/did advertising work?
2 Pages(500 words)Term Paper
Advertising Campaign of McDonald's: Communicative Aspect
The leading position of McDonald’s chain of fast food restaurants on the world market is not determined but what it sells, moreover, this particular product itself has more of a negative influence on the public perception of the company. It is important how McDonald’s sells its junk food – including creating the company’s legend and style.
12 Pages(3000 words)Essay
Evaluation and measurement of the effectivity of a Public Service Announcement /Advertising campaign ( gun safety) using social media facebook twitter and pinterest I have some resources in a powerpoint but I need a paper done with references iin 3 hrs
This will further be evaluated in relation to the public awareness that has been created with the social media as the second part of the study. Consequently, the paper will arrive at certain conclusion that shall have
5 Pages(1250 words)Term Paper
McDonald's ethics
The code is a guarantee to comply with the guidelines of business behavior. They additionally guarantee to maintain trustworthiness and keep off potential clashes that may be either private of open in nature . The
5 Pages(1250 words)Term Paper
Digital Marketing Campaign for SNOW tires
This product is clearly an innovative product and it aims at commercializing a completely new and unusual idea and concept that will save lives in winter. Therefore, the end of this project is to advertise and promote the company’s new
4 Pages(1000 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Term Paper on topic McDonald's Advertising Campaign for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us