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Communication Process - Essay Example

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In a business scenario, when a retail manager comes up with an idea on how to increase sales by increasing the variety of a single product or of different products to consumers. …
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Communication Process

Download file to see previous pages... The manager can either communicate the message orally or in printed form in the shape of letters. The manager must then relay the idea to the shareholders. This can be through the use of electronic media such as emails. The intended recipients of the message which in this case is the shareholders of the retail firm get access to this message via the channels used. This is then followed by making a mental perception of the message make sense of it. The shareholders will have to perceive the idea to figure out its worth, and then make appropriate decisions based on their perceptions. Based on the perception of the shareholders regarding the idea, they will either approve or disapprove it (McBride & Quarry, 1986). ...Download file to see next pagesRead More
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