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Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster - Essay Example

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Thailand has the highest energy drinking consumption rate per head, but the US leads in terms of total sales. Red Bull lead to the increase in…
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Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster
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Extract of sample "Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster"

Download file to see previous pages The energy drink has been experiencing growth in its annual sales despite the rise of health risks associated with the drink (Arria, pp, 600, 2011).
Energy drinks are a bottled beverage, which contains caffeine, and other stimulants that make individuals feel energetic after ingestion. The drink is popular among the teenagers and the athletes who ingest after training. The popularity of the drink has increased in recent times due to its high advertisement, especially in the sporting events. Most of its consumers believe what is advertised and fail to notice the side effects of too much ingestion. Energy consumption in campuses has increased as most of its consumers drink it together with alcoholic drinks. The energy drinks main constituents include different amounts of caffeine, taurine, guarana extract, and ginseng. Further vitamins, amino acids, and carbohydrates, complete the list of allegedly beneficial ingredients. The anticipated effects of the energy drinks are to offer sustenance, improve performance, endurance and concentration. Manufacturers advertise their product to students, athletes, and professionals that need sustained alertness (Johnson, pp 377, 2014)
The red bull energy drink was first introduced in Austria in 1987 and subsequently in the United States in 1997. The drink was later banned in France in 2008 due to its health related problems (Reissig et.al, pp 1, 2009). In the rapidly growing beverage sector, Red Bull dominates about 42% of the energy drink market in the US, and in 2011, it sold over 4 billion units in over 160 countries globally
Despite information of the harmful effects of energy drinks to the body, numerous benefits have been adequately documented. Energy drinks have positives, which have helpful and useful effect on the human body. Energy drinks increase the alertness upon consumption. The alertness effects are because of some ingredients, which include caffeine and the guarana extracts. Energy drinks increase the ...Download file to see next pages Read More
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