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Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster - Essay Example

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Energy drink is a term used to refer to those drinks that comprises of several ingredients that are essentially needed in order to increase the energy of the consumer. The primary purpose of these drinks is to increase the degree of sports based performance of the consumers…
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Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster
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Extract of sample "Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster"

Download file to see previous pages Burrows et al. reports that within a 5 year period starting from 2004 and ending during 2009 there has been an increase of 240% in the sales of energy drinks (Burrows et al., 2013). Due to such an increase in the consumption of energy drinks, stakeholders have become quite concerned about the negative effects of energy drinks on the youth of the society. On the other hand there are those who defend energy drinks and state that energy drinks do not impact the health of the consumers in a negative manner. Energy drinks have more negative effects to offer to its consumers as compared to the positive health effects.
Those who argue in the favor of energy drinks defend their stance by promoting the fact that energy drinks help in elevating the performance of its consumers. The proponents argue that energy drinks help in enhancing various performance related elements. They state that energy drinks comprise of various ingredients including caffeine that helps in substantially increasing the mental attention as well as alertness of those who are involved in physical activities such as sports and military combat. Johnson et al. has reported a study which helped in identifying that when individuals involved in physical activities consume around 3 to 6 mg/kg of caffeine their athletic as well as physical performance is elevated for up to 60 minutes (Johnson et al., 2014). Other than the enhancement of cognitive abilities required to perform better in physical activities, consuming energy drinks can even help in countering dehydration which further elevates performance and is even helpful in daily life. Energy drinks contain high amount of water and water itself is a very essential component of an individual’s daily diet. Water is even deemed as necessary as it helps children in their physical development. Water has been found to help children in attaining proper body size as they mature (Schneider et al., 2011). It has been quite ...Download file to see next pagesRead More
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