Creating the Marketing Plan for Runway Energy - Coursework Example

Runway EnergyTM comes to the market after various government and regulations agencies have been wary of the type of impacts energy drinks have on the health lives of users. In this case, the blending of natural ingredients with low calories intends to target a market whose lives revolve around high water-level and low-calorie intake. For example, the use of low-calorie ingredients aims to target the dietary mannerisms of the fashion industry and the modeling sector. All models, except for special cases, require a low intake of sugar to keep their weights in check and to comply with policy requirements of the companies that promote their personalities and whose products they endorse.

            Trinity Beverages is a company whose ownership can be viewed in three distinct perceptions. Firstly, the company is in its formation stages upon which its ownership is held privately by a group of five and open for five more investors. In this case, the company is a theoretical model whose purpose and objective is to create a number of opportunities for young entrepreneurs with ready capital. In this case, the trading of RunWay EnergyTM (RwETM) does not necessarily involve physical office although this requirement is a top priority for the company. Secondly, Trinity Beverages can be viewed as cooperation of resource investors but limited to a number of investors not exceeding ten. This requirement is relevant in that it filters the possibilities of having a complicated venture in terms of interests’ conflicts, leadership appointing problems, and operations review procedures. Thirdly, the existence of theory delivers a number of objectives regarding the company’s relevance within the Energy Drinks’ Industry, and therefore it can be viewed as an evolutional practical idea.

 The processing and manufacturing of the product and packaging materials will take three phases to implement. Firstly, the company, as it exists in theory will contract the processing and manufacturing of its initial product range to other energy drink companies. However, this activity is to be carried out very carefully to eliminate the chances of recipe duplication as well as marketing competition. While other energy drinks companies target the general market, RwETM will target the fashion industry only. Secondly, the company will move on to a more practical than theoretical existence to hire premises from which, manufactured and processed products can be traded from a central location and distributed to customers – the marketing concept thrives to eliminate middlemen and brokers. Thirdly, the company will move from a practical experiment to an actual company whose activities are managed from central manufacturing, processing, order processing, delivery/distribution, and sales point. At the final stage of the company development, three prospective drink-versions/brands will be traded, these combine to show the relevance of the ‘Trinity’ part of the company name. These beverage brands will include Diet GALPTM, HyPETM, and RunWay EnergyTM.