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In the current competitive business scenario owing to technological advancement and globalization, strategic planning is an important aspect that needs high consideration to achieve overall organizational objective, as it covers a long-term vision of a company. In this respect,…
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Download file to see previous pages In the order to achieve the overall objective, an organization needs to consider the needs and demand based on the preference level of an individual. In the context of an organization, motivational factors play very crucial role for not only encouraging the employee towards the respective job role, but also for the end customer by satisfying their ultimate demands. Additionally, prior consideration of motivation will assist an organization in improving overall performance. Moreover, emphasizing motivational factors of different stakeholders, an organization can strengthen its position through higher level of growth in revenue (Jerome, 2013).
In this regard, the essay intends to address the role of advertisement in motivating the probable customer and improving organizational performance. Moreover, the essay attempts to define the theory advocated by Maslow i.e. need hierarchy theory with the specific advertising artifact of Harley Davidson.
In the contemporary era of the bossiness environment, persuasion of the people is highly important as well as critical factor for businesses to conduct operations by satisfying their needs and business sustainability. Additionally, based on the Maslow need higher hierarchy theory, individuals are identified to be attracted towards products and/or services offered by companies that are able to meet their satisfaction level needs. Thus, the power of persuasion plays an important role for a company to influence the beliefs, intentions, motivations, attitudes as well as behaviors of customers. In this regard, business organization has significantly noticed that advertisement should be an effective mean of changing the persuasion level of the people in a determined way. For instance, an individual having a need of a particular mode of transportation to be in time at office, ...Download file to see next pagesRead More
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