quora
Nobody downloaded yet

Mwp1 - Essay Example

Comments (0) Cite this document
Summary
All day, all the time, that is. Though this applies to both sexes alike, women usually formed the target segment of companies manufacturing cosmetic products. The probable logic is that the products that they…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Mwp1
Read TextPreview

Extract of sample
"Mwp1"

Download file to see previous pages Even if that statement appears to be stretching things a bit too far, there would still be agreement that the first impressions, to a large extent, will be based on appearances.
Since we only can make a first impression once, cosmetics become indispensable with our lives and then how much advantage a company will be able take of this fact remains on the strategies it adopts in publicizing and marketing its products. The success of an advertisement, in turn, depends again on its ability to make a strong first impression on the customer – to produce a ‘wow’ effect – and obviously it only has one chance to do it. Advertising therefore is a high-stake game in which the success or failure of a commercial can be an issue of life and death for the product.
What is shown above is the advertisement of a perfume manufactured by DONNA KARAN NEW YORK or DKNY. What strikes the eye first is a woman – no, a young woman – no, a beautiful young woman, with an expression in her eyes, looking in your eyes (Faigley et al. 87). The message of the non-verbal expression is not very hard to come across, yet there is a caption that translates it for you into the verbal form – BE DELICIOUS. It may be noted that the location of the caption is neither at the bottom nor in a corner, but right in the center of the advertisement.
The significance of this setting is that the caption is as striking as the woman. It is one of the first things that catches the viewer’s eye. The image and the caption occupy the entire image so much so that everything else, including the background, becomes irrelevant. Grammatically, the message BE DELICIOUS is not a phrase or clause. It is a sentence – an imperative sentence, to be precise. Imperative sentences offer an advantage to advertisers because of their very nature. The subject of these sentences is not explicit, but quite clear and it is YOU.
The exhortation is YOU BE DELICIOUS and the temptation ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mwp1 Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Mwp1 Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/english/1617762-mwp1
(Mwp1 Essay Example | Topics and Well Written Essays - 1000 Words)
Mwp1 Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/english/1617762-mwp1.
“Mwp1 Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/english/1617762-mwp1.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
DKNY Advertising Rhetorical Analysis
The most probable reason for this is that these products are more appealing to women, and they find their way into the household (Faigley and Selzer34). This gives the product a platform for an introduction to other members of the woman’s household. Cosmetics adverts appeal to the need for women to feel popular, have self-esteem, and be accepted into society.
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Mwp1 for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us