Nobody downloaded yet

Argument/Rhetorical Analysis - Research Paper Example

Comments (0) Cite this document
Name Instructor Rhetorical Analysis Rhetorical analysis is the art of evaluating author’s use of several devices to present his arguments and appeal to the audience. This can range from a text or printed source to advertisement…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Argument/Rhetorical Analysis
Read TextPreview

Extract of sample
"Argument/Rhetorical Analysis"

Download file to see previous pages For example, ethos involved using values of a given group of people or community to communicate a sense of morality. Normally, these are values or moral characters highly cherished and practiced by this group. Adverts utilize visual images, diction, details, sentence structure and language to draw the consumers’ attention to their products and make an ethical appeal (Koksal 77). This means that advertisers tap into the unconscious mind of the consumers to influence them into buying their products rather than making them decide consciously. Hence, instead of presenting reason/logic advertisers manipulate ethical values of consumers through ethical appeal and persuade them to buy the advertised products. A study carried out by Tian (1) on What Appeals to Chinese Consumers reveals that cultural values plays a major role in both print and televised adverts. Analysis of the adverts shows that both local and international brands share one thing in common, that is, the adverts incorporate Chinese cultural elements in order to appeal to the China market. Among the most valued ethical aspects in Chinese are the morality, cheap, community and tradition. Therefore, nearly every advert utilizes one or all these aspects to appeal to the Chinese consumers. This same concept of using cultural values, community and tradition to appeal to a targeted group of consumers is evident in the Coke Africa Advert. The Advert dabbed Africa Let’s go Crazy explores the value of kindness, generosity, helpfulness, sharing, and togetherness among other community values. As commonly perceived, Africa is a place of friendly people who still have the heart to share some kindness. The Africa coke advert uses mostly the visual elements to pass on the message of kindness. In the advert much emphasis is on the images and actions of people, as commonly said, action speaks louder than words, and sure it does for this advert. Similarly, there is also use of sound whereby in the background an artist sings about the kindness of Africa. In addition, the advert uses also print with careful choice of words to enhance their message of persuasiveness. What is more captivating about the advert is that it is set in community where people seem to be poor, but they are ready to share their kindness with strangers and among one another despite the poor economic status. From a photography taking pictures for free to a traffic police helping people, it is all about the joy and happiness spread everywhere in the community (YouTube). Moreover, the advert states, if the world things being kind is crazy, then Africa let’s go crazy, which shows careful choice of words and message that echoes in every African mind and give them pride in their values. No doubt, this advert aims at appealing to the cultural values of Africans by touching on what they value most, as opposed to spreading logical reasoning on why they should buy coke. Similarly, the Lifebuoy YouTube advert, Help a Child Reach Five Years uses the ethical appeals of health and safety. Just like the coke Africa adverts; this advert is also set in a remote village that seems to harbor people of low economic income. However, the spirit of togetherness is abundant among this people, which is also another value utilized by the advert. The advert shows an old man celebrating in the most unique and amazing way his first only grandchild to reach five years. The rationale behind this celebration is that most children die before they reach the age of five because diseases such as diarrhea among others ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Argument/Rhetorical Analysis Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/english/1489038-argument-rhetorical-analysis
(Argument/Rhetorical Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words)
“Argument/Rhetorical Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/english/1489038-argument-rhetorical-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Rhetorical Analysis
He talks about the change in general sentiments of the British public as the local athletes started grabbing some medals. Let us rhetorically analyze Cohen’s article using mainly the three standards of measurements: ethos, logos and pathos.
2 Pages(500 words)Research Paper
Argument Analysis - Standard Form
Jonathan D. Romero in his article “Detainee Ethics: Terrorists as Research Subjects” (The American Journal of Bioethics 2003) takes a look back on the history of psychological profiling as first used by Nazi Germany psychologists during the reign of the Third Reich.
4 Pages(1000 words)Research Paper
Rhetorical Analysis Macroeconomic Policy and Diversity Conservation
 In promulgating ideas, writers and authors use various types of rhetorics to persuade or convince their readers to agree or favor the point of view they are trying to espouse.  The approach may differ depending on the circumstances and the audience type. 
3 Pages(750 words)Research Paper
Argument analysis
However, the First Amendment protects racist speech, forcing minority groups to “bear the burden for the good of all (Lawrence)” as the purpose of protecting racist speech is to exercise the freedom of thought and expression. This is the foundation of the First Amendment.
3 Pages(750 words)Research Paper
Ban the burqa rhetorical analysis
As a function of this, the reader is well versed in the opposing opinion with regards to the wearing of the burqa and/or head covering
4 Pages(1000 words)Research Paper
Rhetorical Analysis of an Argument
The authors declare that there is no ethical problem in using animals for experimentation purpose. Thesis statement: In the article named as The Evil of Animal "Rights", the authors (say, Alex
3 Pages(750 words)Essay
Rhetorical analysis of an argument
Being in the position of ethos at the summit of the triangle, Blake connects to pathos or the sentiment of his readers at just the same degree that he works with the logos or thoughts which must be rationalized with them, emotionally and psychologically. It is apparent that in this process, Blake richly employs the technique of describing an acute imagery via brief and compact words to concretize vividly significant details in the audience’s mind.
3 Pages(750 words)Essay
y has important strengths in appropriateness of research methods and analysis and proper contextualization of findings, recommendations, and conclusions, though further studies are needed to understand nursing errors through theorization and finding practical solutions. The
3 Pages(750 words)Article
Rhetorical analysis of Lies my teacher told me: Everything Your American History textbook Got Wrong by James Loewen
A rhetoric analysis enables one to present their arguments more efficiently and ethically, this is due to the fact that the ideas previously conveyed are not refuted but they are simply subjected to some form of scrutiny (Roberts-Miller 1). Various ways that students learn in schools and colleges may be questionable.
5 Pages(1250 words)Research Paper
A rhetorical analysis on How Society in the United States Views Abortion and what impact the media has on that view
2 Abortion Opinion Measurement …………………………………………………4 Biased Media …………………………………………………………………… 5 Left or Right Bias ……………………………………………………………… 6 The Media and Partial Birth Abortion ………………………………………… 7 Conclusion ……………………………………………………………………..
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Argument/Rhetorical Analysis for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us