Nobody downloaded yet

Argument/Rhetorical Analysis - Research Paper Example

Comments (0) Cite this document
Name Instructor Rhetorical Analysis Rhetorical analysis is the art of evaluating author’s use of several devices to present his arguments and appeal to the audience. This can range from a text or printed source to advertisement…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful
Argument/Rhetorical Analysis
Read TextPreview

Extract of sample "Argument/Rhetorical Analysis"

Download file to see previous pages For example, ethos involved using values of a given group of people or community to communicate a sense of morality. Normally, these are values or moral characters highly cherished and practiced by this group. Adverts utilize visual images, diction, details, sentence structure and language to draw the consumers’ attention to their products and make an ethical appeal (Koksal 77). This means that advertisers tap into the unconscious mind of the consumers to influence them into buying their products rather than making them decide consciously. Hence, instead of presenting reason/logic advertisers manipulate ethical values of consumers through ethical appeal and persuade them to buy the advertised products. A study carried out by Tian (1) on What Appeals to Chinese Consumers reveals that cultural values plays a major role in both print and televised adverts. Analysis of the adverts shows that both local and international brands share one thing in common, that is, the adverts incorporate Chinese cultural elements in order to appeal to the China market. Among the most valued ethical aspects in Chinese are the morality, cheap, community and tradition. Therefore, nearly every advert utilizes one or all these aspects to appeal to the Chinese consumers. This same concept of using cultural values, community and tradition to appeal to a targeted group of consumers is evident in the Coke Africa Advert. The Advert dabbed Africa Let’s go Crazy explores the value of kindness, generosity, helpfulness, sharing, and togetherness among other community values. As commonly perceived, Africa is a place of friendly people who still have the heart to share some kindness. The Africa coke advert uses mostly the visual elements to pass on the message of kindness. In the advert much emphasis is on the images and actions of people, as commonly said, action speaks louder than words, and sure it does for this advert. Similarly, there is also use of sound whereby in the background an artist sings about the kindness of Africa. In addition, the advert uses also print with careful choice of words to enhance their message of persuasiveness. What is more captivating about the advert is that it is set in community where people seem to be poor, but they are ready to share their kindness with strangers and among one another despite the poor economic status. From a photography taking pictures for free to a traffic police helping people, it is all about the joy and happiness spread everywhere in the community (YouTube). Moreover, the advert states, if the world things being kind is crazy, then Africa let’s go crazy, which shows careful choice of words and message that echoes in every African mind and give them pride in their values. No doubt, this advert aims at appealing to the cultural values of Africans by touching on what they value most, as opposed to spreading logical reasoning on why they should buy coke. Similarly, the Lifebuoy YouTube advert, Help a Child Reach Five Years uses the ethical appeals of health and safety. Just like the coke Africa adverts; this advert is also set in a remote village that seems to harbor people of low economic income. However, the spirit of togetherness is abundant among this people, which is also another value utilized by the advert. The advert shows an old man celebrating in the most unique and amazing way his first only grandchild to reach five years. The rationale behind this celebration is that most children die before they reach the age of five because diseases such as diarrhea among others ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Argument/Rhetorical Analysis Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Argument/Rhetorical Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words)
“Argument/Rhetorical Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Argument/Rhetorical Analysis

Rhetorical analysis

...?The article d “what makes English the dominant global language?” It was posted by a group from the of Honking studying English Language, communication and globalization in under the title LCOM2005( presumably the course code). From this, one can immediately deduce that the primary audience is their peers in the school and other schools studying related courses in the university and beyond. Nonetheless, the international reach of the blog makes the article open to millions of students and researchers interested in the discipline worldwide and these can be deemed as the secondary audience. The article is aimed at discussing the English as the dominate global language and, also acts as a rebuttal to retrospective arguments claiming... and Liam...
4 Pages(1000 words)Essay

Rhetorical Analysis

...of rhetorical methods. Through the use of good argument construction her position on the energy and environmental needs in America is made clear and consistent with her formal platform stance. Warren’s campaign position where energy and the environment are concerned is based on five different perspectives. Those five perspectives are to improve the economy, to keep families healthy, to protect national security, to address climate change, and to protect and preserve the environment for our children. These arguments are first based upon the emotional aspects of how they relate to the issues of environment and energy. She uses imagery of family, children, and the future to support her...
4 Pages(1000 words)Essay

Rhetorical analysis of an argument

...Rhetorical Analysis of “London” by William Blake On examining the rhetoric of William Blake inthe creation of ‘London’, one would eventually understand how the rhetorical triangle functions throughout the piece in order to bring about the consequence of persuasion for the intended audience. Being in the position of ethos at the summit of the triangle, Blake connects to pathos or the sentiment of his readers at just the same degree that he works with the logos or thoughts which must be rationalized with them, emotionally and psychologically. It is apparent that in this process, Blake richly employs the technique of describing an acute imagery via brief and compact words...
3 Pages(750 words)Essay

Rhetorical Argument

...Rhetorical Argument Introduction Currently, there is a lot of crisis regarding the amount of time a college degree should take. Most of the policy makers in the field of education and University presidents believe that 4 years in college is wasteful and traditional and are therefore campaigning for change. American Universities are amongst the best in the world but despite this, America has not been able to provide sufficient skilled labor force to meet its economic demands. According to Lamar Alexander, the author of Three-year solution How the Reinventions of Higher Education Benefits Parents, Students, and Schools, a 4-year college degree is wasteful since a lot of time is wasted and little education...
7 Pages(1750 words)Essay

Ethics, Language and Argument: A Rhetorical Analysis

...Secrecy and Moral Choice Introduction In ‘Secrecy and Moral Choice’ Bok explores the complex moral question of whether society should be based on secrecy or if it should be left as an element of personal choice. While this initially appears a simple formulation, upon philosophical investigation one understands that there are complex moral questions at work. Through the hypothetical exploration of four societies he explores the extent that the current society should be based on transparency. Bok considers both elements of the debate, and ultimately concludes with his own formulation. This essay explores the main points of Bok’s argument, notably his contention that secrecy is a contingent to the very structure of society,...
5 Pages(1250 words)Essay

Rhetorical analysis

... Obama’s speech on Gun Violence The video is a speech of president Obama discussing a package on how to combat gun violence. Obama addresses the victims of previous shootings in the Sandy Hook elementary school as he discusses the political and administrative policies under implementation to reduce gun violence. Obama explained that the government was experiencing difficulties in pursuing legislation on gun laws but insisted that his regime was doing its best to address the agenda. He stated that there is no law or legislation that has, maximum ability to eradicate all forms of violence or tragedies, but the government was doing its best to control gun violence. He asserted that it was the role of the government to take... Obama’s speech on...
2 Pages(500 words)Annotated Bibliography

Rhetorical Analysis of an Argument

...Rhetorical Analysis of an Argument In the modern world, materialistic attitude tends human beings to ignore the problems faced by other living things, and the article named as The Evil of Animal ‘Rights” proves the same. To be specific, the authors’ (say, Alex Epstein and Yaron Brook) arguments and opinions prove that the modern world is not yet ready to recognize the rights of animals. The authors declare that there is no ethical problem in using animals for experimentation purpose. Thesis statement: In the article named as The Evil of Animal "Rights", the authors (say, Alex Epstein and Yaron Brook) argue that human rights and interests are beyond animal rights, but this...
3 Pages(750 words)Essay

Rhetorical analysis of the public argument

...and Urbanization as a Cause of Air Pollution In the wake of an atmosphere so prone to pollution, attention has been drawn to the leading causes of air pollution with urbanization becoming an area of concern. The public has been evoked to react in an attempt to suggest solutions for this issue. The video at hand has posed a public argument with a claim that “Air Pollution can be reduced during Urbanization”. The video uses well defined and extensive images and texts to illustrate and demonstrate that air pollution can be reduced. Moreover, it shows that it can be cut during urbanization as it appeals to logos combined with detailed research to earn credibility from the audience. The video has underscored the key...
3 Pages(750 words)Essay

A Rhetorical Analysis of the Public Argument

.... Public argument is a discussion which is for or against something. In most cases it is aimed at changing how the public views something. It therefore needs a speaker who passes a message and an audience which receives the message and acts on it appropriately. Thesis statement This essay will bring out a typical a rhetorical analysis of the public argument. The essay will base its discussion on the video “engl08” by Na Du, who tries to educate the general public on the effects of disposing plastic material in the oceans. The essay also illustrates how to deeply analyses how pathos is used in a persuasive public speaking. The plastic problem The pollution of oceans by plastic has remained an issue that has lacked a solution... Public...
4 Pages(1000 words)Essay

2-page rhetorical analysis on your visual argument

... Rhetorical Analysis of a Visual Argument The visual argument explicitly explores the suffering that juvenile undergo when imprisoned in the Adults prisons. The purpose is to persuade the viewer that it erroneous to place minors in adult’s prisons. Older people with greater strength oppress and humiliate them. The visual video uses a sentimental tone with the boy in prison in order to convince the viewer that the governments err in jailing juveniles in adult’s prisons. The choice of the genre was significant. It communicated the reality about the juvenile in adult prisons. The problem is major than the way many people understand it. The video chosen reveals that the Government has taken stern measures promote the sufferings... to the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Argument/Rhetorical Analysis for FREE!

Contact Us