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In her article backed up by frequent rhetoric, Laura Tyson points out how the assumptions made by pro-profit advocates fail to account for the environmental context and their stakeholders, including customers, society, and shareholders. As such greater social responsibility and concern is beneficial for organizations, if anything, because social well-being correlates to empowered consumers, ethical employees, effective governments, and sound social infrastructure. The article highlights many organizations such as Apple that have made efforts in order to enhance workplace conditions for their global employees in an effort to put their image in a positive light and thus increase sales by maintaining goodwill (Tyson, 2013). Therefore, the article mainly aims to point out that social responsibility is not reducing the competitiveness of organizations but is actually doing the opposite by providing them with a competitive advantage.
The article by Laura Tyson (2013) is an argument against profit maximization as opposed to social responsibility. Laura Tyson has therefore adopted rhetorical strategies in order to communicate her point persuasively. These specifically include the usage of ethos and logos frequently as compared to emotional rhetoric characterized by pathos. The argument is geared towards proving the point that profit maximization is not the sole purpose of capitalistic organizations but organizations also have obligations towards their stakeholders, including customers, shareholders, and society. Laura Tyson first highlighted the stance held by Milton Friedman and Robert Simons before proceeding to present an argument against their case. Laura Tyson has regularly backed up her claims by citing empirical studies that support her claims. Hence the usage of rhetorical strategies is evident in Tyson’s argument as she has tried to make a case against profit maximization by organizations.
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Rhetoric makes heuristics provisions for distinguishing, comprehending, and developing certain arguments related to specific settings (Young, Becker & Pike, 1970, 1). There are five main criterion of rhetoric for framing a persuasive speech to affect the audience, which are based on arrangement, memory, discovery, style, and apt delivery. In case of rhetorical literature, Corbett, had claimed that in such instances rhetorical analysis "is more interested in a literary work for what it does than for what it is" (Corbett, 1990, xxii).
It is the hope of this student that the reader will be able to gain a more full and complete/nuanced understanding of the way through which each of these rhetorical strategies are used in the video in question although it is but a brief 45 seconds and overall length, the artists and directors who were responsible for the creation and production of this advertisement masterfully wove a brief tale that is inclusive of each of these three previously mentioned rhetorical strategies.
Rhetorical analysis is the art of examining the author's views and opinions through examination of the components used in persuading the audience by the author. Rhetoric is a word that is used to describe the art and skills of persuasion. The main areas examined during this analysis are, the purpose of the work, the intended audience and the appeals used to convince the audience.
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